Huawei won the top three in the world, the high-end market returned, and the Mate 60 series made great achievements!
Huawei, which was originally the world's second-largest brand, sold 240 million units in 2020, surpassing Samsung and becoming the world's number one.
It is reported that in China, Huawei Mate and P series products pose a great threat to Apple and Samsung, of which Huawei Mate 40 series sales reached 32.3 million units, and Huawei has shared this big cake with Apple in China's high-end models.
However, after the United States imposed sanctions on it, Huawei's annual shipments fell directly to below 30 million units, and its share of the premium market also declined, with only 6.8 million units of the Mate 50 series released in 2022 sold.
However, in 2023, Huawei has significantly increased its influence in the field of high-end mobile phones due to the big sales of the Mate 60, which is well explained by a report published by a national research institute some time ago.
According to the study, in 2023, with a 71% proportion of wholesale** in high-end machines** reaching more than $600, Samsung has a market share of 17% with its hot-selling Galaxy S23 and foldable products.
Huawei only accounts for 5% of the share in this field, but this figure is based on international market statistics, due to sanctions restrictions, Huawei's main force is still in China, without foreign Huawei, sales in this area are certainly not as good as Apple, Samsung.
However, it should be noted that Huawei's 5% share is a huge improvement compared to 3% in 2022, and the total wholesale sales of more than $600 are also rising, so Huawei's 2% increase is also quite impressive.
Huawei has had a lot of success in Huawei's high-end business, with more than 403 active users as of December 24, 17 weeks after its launch, according to third-party data44,000 people.
The problem is that this is only the number of launches for the Huawei Mate 60 Pro, which is significantly higher if you count the number of launches on the 60 series. So, it's no surprise that some research firms claim that the Huawei Mate 60 has sold 20 million units.
In 2024, Huawei will release the flagship product of the P70 series in the first half of this year, and the flagship product of the Mate 70 series in the second half of the year, both of which will greatly increase Huawei's share in the high-end field, and Apple's glory has come to an end.
I think there are three reasons why Huawei's Mate 60 series was able to get back to its throne and stand out in the premium segment.
First of all, the Huawei Mate 60 series has achieved 100% independent production and has 100% independent research and development capabilities, so that Huawei has a certain competitive advantage in the international market without relying on foreign industrial chain and technology.
In terms of some important ** chain and technological elements, Huawei60 series is not completely dependent on foreign countries, and some products still need to rely on overseas resources, such a degree of localization can make Chinese people have a strong sense of identity with their own products.
Secondly, the Huawei Mate 60 series is equipped with its self-developed HarmonyOS operating system, Kunlun glass, 5G radio frequency band, etc., which are its core. With the mastery of core technology, the Mate 60 is already a high-end model that is ahead of other domestic brands in the domestic market.
Huawei 60 series products are more and more sought after by users in the market, and they have abandoned the way of assembly, focused on their core technology, and achieved the world's most advanced scientific and technological level.
Huawei"Huawei spirit"It has been widely recognized by the majority of users. Even when points were deducted from the parts of the 5G chip, Huawei did not give up, but relied on its own persistence and the domestic industrial chain to suppress some foreign technologies.
Huawei's 5G network overcome, as well as the Kirin 9000's independent chip, this kind of indomitable"Huawei spirit", so that it has gained great recognition among consumers, and the Mate 60 has become the number one selling product.
Huawei's spirit not only shows its resistance to the outside, but also shows a never-say-die momentum, which is a kind of attraction for Huawei to customers, and it is also the reason why it can firmly grasp users every time it launches a new product. What are your thoughts on this?