In the future home building materials industry, the four most profitable market segments are expected to include the following categories:
First of all, whole-house customization will continue to take its place. Although the current market is saturated with this, the overall trend of home integration is still irreversible. From the perspective of consumers, they are more inclined to choose one-stop service rather than itemized purchase of doors, wardrobes, cabinets, etc., which is in line with modern consumption habits. Therefore, the overall home solution will be the way of the future. If the service provider can provide high-quality products, it will have strong pricing power and profit margins.
Secondly, the field of doors and windows is gradually becoming hot. A few years ago, the field was not favored because the market demand had not been fully cultivated. But with the advancement of system door and window technology, consumers are beginning to realize the importance of high-quality doors and windows to family life. Especially in the second-hand housing, old house renovation and hardcover housing market, the replacement of doors and windows has become the primary project. However, it will be a promising strategy to avoid the first war and turn to the mid-to-high-end market, especially aluminum-clad wooden doors and windows.
Third, the development of smart home has broad prospects. The application space of smart home products is large, and the technology is becoming more and more mature. Enterprises such as Haier, Huawei, and Xiaomi have established mature ecological chains. When selling smart homes, we should not only use the traditional building materials sales model, but should focus on scene and space sales, emphasizing the interactive experience between products and users. Design capabilities will be key.
Finally, the soft decoration management of the whole case will become a major profit point. In recent years, the market for single soft decoration products such as wallpaper, wall cloth and curtains has gradually shrunk. Many home building materials businessmen have turned to provide full-case soft decoration management services, and have achieved good results by integrating the best chain and design capabilities to create their own soft decoration IP. In the field of soft furnishings, brand influence is not as important as quality service and design.
These trends and strategic changes reflect the development direction of the home building materials industry. Choosing the right track is critical to the success of your business. Hopefully, the above analysis will enlighten you.