There are several reasons for the popularity and high revenue of the game "Metadream Star", which has the following information:
1.Initial investment: Tencent announced that it will invest 1.4 billion yuan in the first phase of "Dream Star", and there is no cap on long-term investment. This shows that Tencent has high expectations and confidence in this game.
2.Market performance: "Dream Star" performed strongly after its launch, and after 90 minutes of launch, it has rushed to the first place in the iOS list and the sixth in the paid list. This usually means that the game has a good market response and user acceptance in the early stages of its launch.
3.Content Ecology Incentive Plan: Through cooperation with nine major content platforms, "Dream Star" launched the "Dream Partner" content ecology incentive plan, providing a total of 300 million incentives**. This helps attract and motivate more creators to participate, which in turn enriches the game content and increases player engagement.
4.Esports investment: In 2024, Dream Star plans to invest RMB 100 million to create the first "Dream Star Champion Cup", which will bring a more diversified esports experience to the game, and may also bring more revenue**.
5.Cooperation and linkage: The game is linked with IPs such as "Honor of Kings" and "Kung Fu Panda", and has obtained the genuine authorization of "Mankind is Defeated", which helps attract more players and increase the attractiveness of the game.
6.Revenue data: It is reported that Tianyu Digital, as a partner of Tencent's new games, has a monthly revenue of 100 billion yuan, accounting for 20% of the entire market, an increase of 20 billion yuan, and a net profit of 6 billion. However, this figure may need to be further verified, as such a revenue scale is quite high for a new game.
To sum up, "Dream Star" performed well in the early days of its launch, and Tencent invested heavily in it, and promoted the long-term development of the game in a variety of ways. The specific revenue situation needs to be evaluated based on the game's ongoing operation and market performance.