The ice and snow Xintiandi in Changchun City, Jilin Province is brightly lit. The ice and snow park covers an area of 1.56 million square meters, and a total of 120 ice and snow buildings have been built this season.
At a ski shop in Beidahu Ski Resort in Jilin Province, skiers are shopping for goods. The craze for ice and snow sports has driven the local ice and snow equipment market to continue to heat up.
Changbai Mountain Peace Ski Resort in Jilin Province, ski enthusiasts are experiencing skiing projects.
The first Jilin Songhua River Ice Skating Marathon Challenge was held in Jingyu County, Jilin Province. The event takes the ice skating marathon as the main body, and simultaneously carries out 10 ice and snow sports events such as the snow bike marathon and the ice dragon boat super league.
In Hantun Village, Longtan District, Jilin City, there are star-rated rime on both sides of the Songhua River, attracting tourists to visit.
The 22nd Ice and Snow Fishing and Hunting Cultural Tourism Festival of Chagan Lake, Songyuan City, Jilin Province opened on the eve of New Year's Day. This year's tourism festival will last for two months, and 38 cultural and tourism activities will be launched, such as the small fish theme park, customized winter fishing, and tent winter fishing and camping.
Since the opening of the new snow season in November 2023, the major ski resorts in Jilin Province have quickly ushered in the peak season, and special ice and snow tourism elements such as rime, winter fishing, and ice sculptures have also promoted the province's cultural tourism market to become prosperous.
According to the data center of the Ministry of Culture and Tourism, during the New Year's Day holiday this year, Jilin Province received 604 domestic tourists330,000 person-times, a year-on-year increase of 40669%, 251 percentage points higher than the national average; The province has achieved a comprehensive tourism income of 532.1 billion yuan, a year-on-year increase of 65906%, 458 percentage points higher than the national average.
Jilin Province is located in the "world's first latitude zone of ice and snow", and is blessed with unique ice and snow resources. According to incomplete statistics, the province has built 75 ski resorts, 319 ski slopes, 14 ice rinks, more than 400 ice rinks, and nearly 100 ice and snow parks. The Jilin Provincial Party Committee and the Provincial Party Committee attach great importance to the development of the ice and snow industry, identify the ice and snow and summer leisure eco-tourism as one of the three trillion-yuan pillar industries during the "14th Five-Year Plan" period, issue implementation opinions on making the ice and snow industry bigger and stronger, establish a leading group for the development of the ice and snow industry, compile a high-quality development plan for the province's ice and snow industry, and carry out a census of the province's ice and snow resources. The "Action Plan for Tackling the Trillion-level Tourism Industry in Jilin Province (2023-2025)" released in October 2023 proposes to strive to achieve the goal of the province's tourism trillion-yuan industry within 5 years, and by then, the province will form ice and snow tourism, ice and snow culture, ice and snow equipment and other ice and snow industry clusters, with a scale of 500 billion yuan.
At present, Jilin Province is actively seizing important nodes such as students' winter vacation and Spring Festival holiday, with the theme of "auspicious New Year, auspicious wishes", and digging deep into "auspicious" cultural products as a breakthrough, striving for effective linkage of marketing, products and services, systematically promoting the work of this snow season, so that ice and snow can be better transformed into "gold and silver mountains", and inject strong impetus into Jilin Province to accelerate the construction of a high-quality development system and a high-quality life system.