Abstract: From 0 to 1, scientific and reasonable light entrepreneurship will save you 10 years of detours
If you have independent projects or light entrepreneurial ideas, today's article can save you 10 years of detours.
Let's take a look at the picture below.
Before a person wants to start a project or a light business, he is just a person and has only one idea.
But is the idea actually feasible? Will it be successful? Is anyone willing to accept it?
You're not sure because it's not market-proven.
Take, for example, the case of a boss I met in the actual combat circle. He works in the hairdressing industry and shares his experience in customer development, closing deals and opening stores, which is beauty education. So, what should he do?
At first, his idea was to find customers first. So, he considered doing **, live broadcasting, and also thought about sharing his experience with some peers.
After a period of trying, he found that the matter seemed to be stuck, but he didn't know what to do with it and what to do next.
In fact, in this groping stage, he has no income, and the time cost and economic cost are high.
So, what's the right thing to do? Develop MVP products!
MVP products refer to products with minimal viability.
That is, you have an idea or train of thought for a light business.
Don't do too much preparation, don't do the bike thing the way you build an airplane.
You should start by turning your idea into the idea of selling a bicycle and then develop the bicycle into a motorcycle, rather than making airplane parts in the first place.
For beauty education, MVP products may be a simple paid circle, or one-on-one paid consultation, or one-to-one personal training to accompany ......
You have to release a product first to verify that it works. Will the customer buy? After groping for a while on his own, he found the following result:
If the customer doesn't buy, we need to find out why and be flexible at any time.
At this point, you're not making bikes or airplane parts on a large scale, you're only building a few bikes, so the cost of trial and error isn't high.
So, no matter how well the product is done, it needs to be promoted to know if anyone will buy it.
As long as it can really help users solve problems, even if it solves a very small problem, even if it earns 100 yuan, it is a real success.
Once you've made sure you have a customer buying a bike, you move on to building motorcycles and cars.
No matter what is made in the middle, it is always accompanied by one key word: sell, sell, sell.
In other words, what we are talking about, that is, drainage and closing.
In fact, many people just try to develop a product and delay selling it, because perfectionism is at work.
They always feel that they are not ready, and they have been preparing all kinds of recorded lessons, but this is the wrong approach!
A seemingly perfect product is garbage if it doesn't exactly help the user solve the problem.
The most effective way to validate your minimal MVP product is:
Looking at this product service course, can it really help users solve problems or help users achieve results?
If it can solve the problem, even if it is a small problem, then this product is qualified!
Such a product will definitely be able to sell because it is "really effective" for the user.
As long as this most important principle is satisfied, other external forms do not need to spend time striving for so-called "perfection".
No matter how beautifully packaged the garbage is, it is still garbage!
And what is really useful, even without any packaging, will be chosen.
Of course, your product can be better packaged so that it can sell better and ...... higherAnyone who understands understands.
Okay, back to this one**.
People represented- Ideas, customer needs, core selling points, and finding a way to find a way.
Bicycle representatives- The first paid product, the stage of validating the business logic.
Moto representatives——Product system, self-employed trading and operation stage.
Representatives of automobiles- The entire project of the company, the start-up business stage.
Sports car representatives——Project The company can fission and accelerate the development stage.
Aircraft representatives- A complete platform that can take off at any time.
You didn't build airplanes from the beginning, but gradually sold them as a small bicycle product;
Then it goes to sell a product system, and finally becomes an independent project and platform.
Above, are you profitable at every stage?
These are two completely different sets of business thinking and logic, from small to large, rather than having everything ready for the first time!
Why do so many people fail to start a business or don't know how to start?
Essentially, this is because he doesn't understand the above logic or his logic is confused.
The truly scientific path of light entrepreneurship is actually like this.
The path is the journey from cycling to airplanes.
Once this sequence is messed up, not only will you need to take more detours, but you may also be at risk of business failure.
Once you deviate from this path, you just blindly try, try in the east and try in the west, and a few days have passed, months have passed, and nothing has been achieved.
Even if you don't need to invest any financial costs in light business, you need to pay a high cost of time.
When your self-confidence suffers, it is irretrievable, and you feel like you really can't do it.
In the end, you can only console yourself by saying, I have done my best.
It's not that you can'tIt's that you don't have a scientific path and system for light entrepreneurship.
In 2024, if you want to find a scientific path and system for light entrepreneurship, you are welcome to communicate with me and fully experience the overall layout and landing plan.