Don't add too many hashtags to your posts. 2200 characters is the limit set by TikTok for subtitles, which also includes tags and spaces.
Publish your tag content at the ideal time to ensure good visibility. After evaluating the performance of 100,000 posts from around the world, we've put together the chart below to help you plan when to post on TikTok.
We've noticed that there are two factors that affect the time it takes to post on TikTok:
1.Audience location
TikTok is used all over the world. The time zone determines how well your content is received in that region. For example, if your followers are primarily based in Thailand, you'll want to post while Thai TikTokers are active.
TikTok allows you to create a Pro account that provides data analysis about your followers. You can access data such as gender breakdowns and location demographics.
2.Audience Awakening Time
Once you've identified the audience in, the following job is to find out when they started working.
For example, if your audience is spread across the UK and Australia, the time gap between the two regions is about 9 hours. You'll need to plan a way to arrange your content with the goal of reaching audiences in both countries.
But TikTok doesn't have a built-in scheduling feature. However, you can use social posting and scheduling tools to advance content and automatically post it at the right time.
Get the right combination of labels. Mixing popular labels with unpopular ones can achieve the best of both worlds. Popular hashtags have a lot of searches, but the competition is also fierce. You can do this by getting noticed in unpopular labels with less competition.
Once you've gained good engagement with an unpopular audience, your ranking in trending hashtags will automatically rise.
Content tags also help with SEO efforts. People use the product's keywords to search for relevant content on social platforms. If your tags contain the right keywords, then the discoverability of your content will increase.
Content tags may not be as creative as branded or custom tags, but they can improve the search ranking of your content.
You can choose product tags that are relevant to your niche and content, such as shoes or lipstick.
Occasion-specific labels like Black Friday and Thanksgiving are also a great option. Don't forget to pair them with custom labels and branded labels.
The hashtag challenge is a fun way to make your hashtag more popular. Come up with an innovative challenge and create a label for it. Invite people to upload ** and content, and use your custom tags in the title.
Incorporate a time clause into the challenge to create a sense of urgency and offer attractive rewards to the winners.
You can also work with TikTok influencers who can help your challenge go viral online.