According to the data released by authoritative research institutions recently,SamsungThe S24 became the first Android smart in the U.S. market to achieve a 91% customer satisfaction rateMobile phones, surpassedApplesiphone15 series. This data is surprising because in the Chinese market,SamsungMobile phonesThe share of sales is declining year by year, and inMobile phonesThe share list has long been reduced to "other" brands. Why is that?
In the U.S. market, consumers buyMobile phonesMainly throughCarriers** Agreements, while Chinese users are mainly buying through retail channelsMobile phones。This difference in sales models has led to a gap between American and Chinese usersMobile phonesBrands have different preferences. InSamsungBefore the launch of the S24,ApplesiphoneIt has always been the first choice of American users, and its brand influence and user reputation are very strong. But the emergence of the S24 has broken this pattern, and its excellent performance and high satisfaction have become the new favorite of American users.
Not only that, but in terms of performance,SamsungS24 has also made a lot of improvements. Unlike the Chinese market, foreign users are rightMobile phonesThe demand is more focused on practicality and performance, and has higher requirements in terms of configuration. SamsungThe S24 has been upgraded in terms of processor, camera, and battery life, making it a big improvement in user experience. In particular, its excellent camera effect has become one of the highlights that users have generally praised.
In addition,SamsungS24's sales strategy in the U.S. market is also one of the reasons for its success. SamsungIn publicationMobile phones, a variety of ways have been taken to promote and **, such asCarriersCooperate to launch special customized editions, etc. This kindCarriers** The way of selling is very popular in the U.S. market and also makesSamsungAble to better meet the needs of users.
However, in the Chinese market,SamsungMobile phonesBut it was not popular. According to authoritative data, the Chinese market in 2023Mobile phonesShipments were 28.9 billion units, and domestic brands account for 80%. This is mainly because:Domestic mobile phonesCompetitive in terms of price/performance and more flexible and diverse in sales channels. In addition,SamsungThe failure in the Chinese market is also related to its high ** and low allocation. When domesticMobile phonesManufacturers have upgraded memory to 12G or even 16G when thatSamsungThe S23 series only offers a maximum of 8G RAM options, while the latest S24 series only offers a maximum of 12G RAM. This is true for Chinese consumersMemory capacityThe needs do not match and makeSamsungMobile phonesIt is difficult to gain market share in China.
Looking back, I haven't used it in yearsSamsungMobile phonesFinish. In my memory, I used to useSamsungGalaxyS3 andSamsungs20。However, as time went on, I barely saw anyone around me using it anymoreSamsungMobile phonesFinish. The reason I personally bought the S20 is because of its small size and thinness, but this does not represent the needs and choices of other consumers.
From my observations and reflections,SamsungMobile phonesThere are several reasons why it is difficult to gain a foothold in the Chinese market. First of all,SamsungMobile phones** compared toDomestic mobile phonesHigh, whether it is online or offline retail channels, this brings a certain burden to consumers. Secondly, withDomestic mobile phonescomparatively,SamsungMobile phonesThe configuration is relatively low, which cannot meet the needs of Chinese consumers for performance and practicality. Again, due toSamsungThe note7 battery door incident has taken a certain blow to the brand's reputation in the Chinese market, and consumers have a trust problem with it.
Overall, the Android phones that U.S. users are most satisfied with are unlikely to succeed in the Chinese market, due to the differences in consumer habits and needs between the two markets. Chinese consumers pay more attention to cost-effectiveness and configuration, while American users pay more attention to practicality and performance. In addition, factors such as sales channels, ** and brand image are also rightMobile phonesThe position in the market plays a decisive role.
In the future, with ChinaMobile phonesCompetition in the market has intensified furtherMobile phonesManufacturers need to pay more attention to user needs and provide more cost-effective products in order to gain a foothold in the market. ForSamsungIn order to re-emerge in the Chinese market, in addition to reducing ** and improving configuration, it is also necessary to win the attention and recognition of consumers through innovation and differentiation. Only in this way can we stand out from the ranks of "other" brands and regain a foothold in the Chinese market.