On February 19, South Korea's ** "Jingxiang News" published an article saying that Huawei, China's largest telecommunications equipment company, which declined due to U.S. semiconductor sanctions, regained the first place in China's smartphone market for the first time in four years. Although this is a short-term performance, it is attracting attention whether Huawei, which has been fighting for a long time, will be able to compete with its domestic competitors and world-class companies such as Apple.
In the first two weeks of this year, Huawei ranked first in smartphone sales in the Chinese market, according to a new report from market research firm Counterpoint Research. This is the first time in nearly four years that Huawei has ranked first in sales in China's smartphone market. In the second quarter of 2020, Huawei's smartphone shipments surpassed the Chinese market and ranked first in the global market, but as Huawei became the target of U.S. semiconductor export restrictions to China, Huawei lost its competitiveness sharply and plummeted.
Huawei signaled a resurrection in the smartphone market last year. Huawei broke through US sanctions at the end of August last year and suddenly launched its self-developed 5G smartphone, the Mate 60 Pro, which shocked the industry. Although the specific specifications have not been announced, it is reported that the Mate 60 Pro uses a 7nm process semiconductor designed by Huawei's subsidiary and produced by Chinese semiconductor company SMIC. The Mate60 series followed the trend of "patriotic consumption" and became very popular in the Chinese market, laying the foundation for its comeback.
Thanks to the hot sales of the Mate60 series, Huawei's smartphone sales in the fourth quarter of last year increased by 36 percent compared to the previous year2%, and the market share of China's smartphone market has also increased to 139%, achieving the fourth performance in the industry. Taking advantage of the situation to regain the No. 1 sales position at the beginning of this year, it heralds fierce competition with competitors. Judging from the performance of the fourth quarter of last year, in the Chinese smartphone market, Apple ranked first with a market share of 20%, and Chinese manufacturers Honor and Vivo were 168% and 15A 7% market share is a close second.
Huawei's strong comeback has made the Chinese smartphone market highly competitive, and the market landscape is changing, and if the ongoing re-entry plan after the release of the Mate 60 series last year continues, Huawei will return to the throne this year.
With the strong comeback of Huawei and the targeting of many domestic Chinese brands, the smartphone market will become even hotter this year. Apple's market share will begin to be taken away by Chinese brands such as Huawei.
In such a competitive landscape, Apple, which won the first share of China's smartphone market for the first time last year, will face huge challenges. Some experts said, "In recent weeks, Apple's weekly shipments in China have fallen by 30%-40% compared with the same period last year, and the downward trend is expected to continue. ”
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