The scene of the unveiling ceremony.
On February 4, Shangpin Wine (Guizhou) obtained a food production license (liquor). On February 21, the unveiling ceremony of ** winery was held in Xinbao Township, Wudang District, Guiyang City, Guizhou Province. With the strong support and help of the Wudang District Committee of Guiyang City, after more than a year of careful preparation and capital construction, Shangpin has built a comprehensive winery integrating planting, processing, storage, testing and research and development, and cultural tourism, which has become a beautiful scenery in Buyi Township, Xinbao, and has also injected new vitality into the high-quality development of Guizhou's wine industry.
Wu Jingyu, Deputy Director of Wudang District Culture and Tourism Bureau, Ruan Renhui, Deputy Director of Wudang District Market Supervision and Administration Bureau, Yu Xia, Member of the Party Group of Wudang District Industry and Information Technology Bureau, Liang Xiaolong, Deputy General Manager of Guiyang Quancheng Wuyun Tourism and Culture Investment and Development, Chen Zhengyong, Secretary of the Party Branch of Matou Village, Xinbao Township, Li Yingjie, Chairman of Shenzhen Digital One Two Culture, Zhong Jigang, Chairman of Jiuqian Liquor Co., Ltd. of Sandu Shui Autonomous County, Guizhou Province, Cai Cecheng, President of Guizhou Jewelry Chamber of Commerce, Huang Yongyi, Chairman of Shangpin Group, Wu Ying, Vice Chairman of the Board of Directors CEO Yu Lei, Chief Consultant Jiang Yican, Deputy General Manager Zeng Xiangkun, Deputy General Manager Han Ping, Chief Financial Officer Long Yu, General Manager Zhang Zhiwei of Guizhou Shangpin Yingbin Liquor (Group) Co., Ltd., Wu Zhengman, General Manager of Mianrou Shangpin Liquor (Shenzhen), and Luo Junyin, General Manager of Shangpin (Guizhou) Ecological Industry, attended the unveiling ceremony.
Xinbao Township is a strong ethnic customs of the Buyi ethnic settlement, the unveiling ceremony combined with the declaration of intangible cultural heritage projects, with three dragons to guide the way, protect the house, water control, play beads reflect the distinctive local customs and characteristics, held a unique dragon to open the door ceremony, **Shangpin Group Chairman Huang Yongyi, **Shangpin (Guizhou) Wine *** General Manager Luo Xuqi jointly unveiled the winery.
Chairman Huang Yongyi delivered a welcome speech.
Chairman Huang Yongyi said in his welcome speech that Alpine Thorn Wine is another category that Shangpin focuses on investing in in addition to the Mianrou sauce liquor industry, an important part of the development of Shangpin Group, and another bottle of good wine dedicated to the world. The completion of the winery benefited from the great attention and active promotion of all levels and relevant departments, and it was successfully put into operation in less than 2 years. **The winery brings together a group of wine people who are full of love and devotion to Alpine thorn winemaking, and they uphold the entrepreneurial concept of "advancing with the times and pursuing excellence" to help the development and take-off of the first grade. From now on, every friend can feel the strong cultural atmosphere and wonderful taste of Alpine thorn wine in the ** winery. **Shangpin will be brave to take responsibility, move forward bravely, and continue to contribute to the local social and economic development. With the full support of all parties, advanced technology and equipment, and an excellent professional R&D team led by Professor Li Hua, the best people have the confidence, determination and ambition to make this bottle of wine, so that the good wine made by alpine thorn grapes will float in the world.
Qiang Yao, marketing director of the wine company, introduced the winery.
*Shangpin (Guizhou) Wine*** Marketing Director Qiang Yao introduced the basic situation of the winery. He said that Shangpin Winery is currently the only economic entity directly engaged in industrial production and operation activities in Xinbao Township, with a total planned land area of 237With a construction area of 37 acres and a construction area of 9,999 square meters, the winery adopts international advanced equipment and automated production lines, and has the production equipment and capacity of the whole chain from grape pressing, brewing, aging, filling and inspection, and is a modern, large-scale and professional wine production enterprise. With the official inauguration of the winery, it will bring new development to the local society, economy and tourism.
Yu Xia, a member of the party group of Wudang District Industry and Information Technology Bureau, delivered a speech.
Yu Xia, a member of the Party Group of Wudang District Industry and Information Technology Bureau, spoke at the unveiling ceremony, **Shangpin Winery is one of the key projects to attract investment in Xinbao Township, Wudang District, the completion of the project not only fills the industrial gap in Wudang District, but also brings more employment opportunities to the local people. With the first-class thorn grape demonstration garden as a template, improve the scientific planting and management level of farmers, optimize the industrial structure, can better help local villagers increase their income and get rich, and help rural revitalization.
Chief Consultant Jiang Yican delivered a speech.
Chief consultant Jiang Yican asked the first Shangpin winery to be based on local characteristics and strive to "taste of China, made in Guizhou"; From planting, processing to sales and experience, it has driven rural revitalization and farmers' income in an all-round way. Insist on quality first.
1. Safety first, standardize the management of all production links, so that consumers can drink real assured wine and healthy wine; Reflect the characteristics of Guizhou, take the lead in telling the story of the best wine, enhance the cultural connotation, strengthen publicity and promotion, and build your own well-known brand; To become a business entity that combines production, education and research, and promotes production, supply and marketing, it is necessary not only to make Mianrou sauce fragrant liquor, but also to make the grape red wine red.
The guests visited the product display area, filling area, wine storage area, laboratory and constant temperature warehouse of the wine production base to learn more about the overall situation of the winery. **Shangpin is first of all leading in technology in wine making, and has hired Professor Li Hua, the founder of China's modern wine industry, the founder of Asia's first wine academy, and the president of China Wine Industry Technology Research Institute, as the chief scientist to escort the quality of Shangpin wine throughout the process; The second is the leading equipment, the first-class production base adopts world-class pressing machinery, destemming crusher, filter, and export-grade storage tank and other equipment to ensure the quality requirements of each process, and the equipment import rate is 60%; The third is the leading raw materials, ** high-quality wine using high-quality alpine thorn grapes as raw materials, thorn grapes are unique to southern China high-quality winemaking raw materials, with natural and rare attributes, can be called the "giant panda" in grape varieties. Thorn grapes are rich in anthocyanins, and their anthocyanin content is 2 to 3 times that of European and American grapes, which has stronger antioxidant and free radical scavenging, anti-mutation, nutritional fortification and food preservative. At present, ** port wine and dry red wine have emerged in the 13th (2022) Asian Wine Quality Competition and won the gold medal of the competition.
In the subsequent discussion and tasting, everyone gave a high evaluation of the taste and quality of the first-class wine. The guests present said that they will provide services and support in terms of policies and resources for the development of Shangpin Winery, jointly promote the high-quality development of Guizhou's wine industry, and build Shangpin Winery into a first-class comprehensive wine demonstration platform in Guizhou, Southwest China and even China. (Ichikawa).