According to the data of a number of authoritative research institutionsApplesIn 2024, it will become the global sales champion and the sales champion in the Chinese market. However, some analysts point outApplesIn 2024 it is likely to usher in a significant decline due to:HuaweiThe rise of folding screensMobile phonesof popularity. Famous analyst Ming-Chi Kuo**, due toApplesFacing structural challenges, its shipments could fall by 15% in 2024. This news has raised questions on the network since last yearApplesIt has been questioned about "declining sales", but the final data proves itAppleshas become the global sales champion and China's intelligenceMobile phonesThe sales champion of the market.
However, we need to calmly analyze the current market**, which may be different this year, even compared to last year. According to the sales data of recent weeks,ApplesSales fell for several weeks, losing in December and the first week of JanuaryXiaomiwithHuawei。WhileHuaweiThe problem of the first chain has been solved, and the production capacity of Kirin chips is also steadily increasingHuaweiThe Mate60 series can already be made in stock**. Based on the current situation, it is expectedHuaweiofMobile phonesSales will double, and annual shipments could reach around 60 million to 100 million units, with about 15% of those users likely to come fromApples。In other words,ApplesIt is possible to lose about 15 million users in the Chinese market, which will inevitably lead to a decline in sales.
In addition, the folding screenMobile phonesIt's also right to go mainstreamAppleshas had an impact, and it is expected that domestic folding screens will be in 2024Mobile phonesshipments will reach millions of units. Currently,HuaweiXiaomi, OPPO, vivo andGloryand other brands have launched large folding screen products, among themHuaweiwithGloryaccounted for about 50% of the total sales, plusSamsungThe performance in the folding screen market is good, and more and more high-end users are willing to try emerging products, and the lack of innovationiphoneMobile phonesLost interest.
ApplesThey are also aware of the problems caused by the lack of innovation and are actively taking changes to deal with them. Ming-Chi Kuo thinksApplesAction is likely to be taken on two fronts. First, they may launch "AI" computing models to augmentMobile phonesThe intelligence becauseHuaweiwithSamsungand other brands have proven the importance of large models. Secondly,ApplesIt may also increaseMobile phonesThe strength of the stack, such as the introduction of a new exterior design, enhanced image system andMobile phonesHeat dissipation capacity to attract the attention of android users with more powerful performance.
AboutApplesIn 2024, there may be a 5% decline in sales, and different people have different opinions. Some people think,HuaweiThe rise of is one of the main reasons, after allHuaweiAs a Chinese brand, it has a great influence in the domestic market. MoreoverHuaweiIn recent years, great progress has been made in technology research and development, product innovation, etc., making more and more consumers chooseHuaweiproducts. On the other hand, folding screensMobile phonesThe popularity of is also rightApplesThere has been a certain impact, and consumers' curiosity about emerging products and the mentality of seeking new changes have also made them turn to other brands.
However,ApplesAs a company with a long history and a large fan base, their competitiveness in the market cannot be ignored. Although there are some challenges, butApplesIt has always been the first choice of consumers with its excellent quality and user experience. MoreoverApplesIt is also actively making changes and launching innovative products to attract the attention of users. So, despite 2024Applesmay see a decline in sales, but I believe thatApplesStill highly competitive and capable of responding to market changes and maintaining its leading position.
In summary,ApplesFaced in 2024HuaweiRise and foldable screensMobile phonesThe dual challenge of mainstreaming is that its sales may decline. However,ApplesAs a company with deep strength and a large user base, it still has the ability to respond to market changes through innovation and change. We look forward to seeingApplesHow to win the love and support of consumers by launching innovative products and enhancing the user experience to continue to maintain its leading position. After all, no matter whatHuaweiStillApplesConsumers are the most important judges, and their choices and support will determine the direction and pattern of the market.