Title: "The Secret of the Entertainment Industry's "Counterattack**": The Truth Behind the Reverse Decline in Word-of-mouth and the Soaring Box Office!".》
Recently, a film called "The Annual Meeting Can't Be Stopped!".The domestic comedy film has quietly emerged, and the box office is about to break through the 1 billion yuan mark after only 26 days of release, and the Douban score has increased from 80 points straight up to 82 points, refreshing the Douban score record of domestic comedies in the past five years. However, this is only the tip of the iceberg, and many masterpieces with a reverse reputation have emerged in the entertainment industry, how did they conquer the hearts of the audience through a unique "counterattack"?
Secret 1: The "real" force behind the "counterattack".
The reason why these films can break the rule of "release is the peak" is closely related to the realism of the film's theme. Audiences crave more authentic and close-to-life stories, and realistic films meet that need. For example, "The Annual Meeting Can't Be Stopped!"."With the workplace of Dachang as the background, the transformation of fitter Hu Jianlin from "blue-collar" to "gold-collar" is vividly presented, and the audience peeks into the office culture and bureaucracy of Dachang's workplace through his eyes, as if looking in a mirror, empathize.
Secret 2: How to "break the game" in the early stage of "precision marketing".
Behind successful films is often inseparable from precision marketing in the early stage. These films cleverly attracted "incremental audiences" in the promotion stage, making them counterattack in word-of-mouth and box office. With "The Annual Meeting Can't Be Stopped!".For example, the film was screened and promoted for young "migrant workers" during the promotion, and roadshows in other cities firmly captured the hearts of a wider audience and laid the foundation for later success.
Secret 3: The "hurricane" effect brought about by the "counterattack".
The film's word-of-mouth decline is not only a phenomenon, but also an opportunity created for the box office surge. The reversal of word-of-mouth often brings more audiences to the influx, prompting the occurrence of box office counterattacks. This is especially obvious in last year's summer file, and many films have become representatives of extraordinary performance through this "counterattack" phenomenon, such as "Thirty Thousand Miles of Chang'an" and "Fengshen Part 1: Chao Song Fengyun".
Personal Insight:
In the fierce competition in the entertainment industry, the audience has higher and higher expectations for more realistic and down-to-earth films. Realistic films have become one of the most popular film genres at the moment through the sensitive handling of hot social topics and the true restoration of life details. The emotional resonance of the audience has become a key criterion for evaluating the quality of a film, which is also the reason for the frequent decline in word-of-mouth.
Conclusion:
The success of the movie no longer only depends on the halo of the star, but also requires a deep storyline and emotional resonance with the audience. In this era of entertainment, counterattacks are not accidental, but opportunities for those authentic and in-depth works to emerge in the market. The audience is looking forward to more such "counterattack" works, let's wait and see how the entertainment industry continues this wonderful "counterattack" journey!