As of recently, the "Xiaomi Su7***" in full swing has lasted for 3 months. At the beginning of this year, the situation has changed from a simple ** derivation to a wider range of rumors such as "sending Beijing cards", and the pace of refuting rumors has also changed from "Mr. Lei's fate" to the official response of the Traffic Management Bureau. To say that a new car that has not yet been launched has received so much attention at this stage alone, Xiaomi Auto can be regarded as the first car in history.
However, Lei Jun may not have expected that when he said that "it is expensive for a reason", the current new energy market war has been turned upside down, and Xiaomi Auto has fallen into the dilemma of "always unable to keep up". In the past, BYD frantically compressed R&D costs to "flip the table", and now there is the double encirclement of **Extreme Krypton 001 technology and **, Xiaomi Auto can only be forced to adopt the strategy of "holding high and fighting high", trying to change the focus of public attention from cost performance to technical ability. In the face of such a chaotic domestic market, Lei Jun chose to use "far water" to save "near fire".
Xiaomi brought Xiaomi 14 series mobile phones and Xiaomi Su7 at the Barcelona MWC 2024 exhibition, Xiaomi Lu Weibing said on social ** that Europe is the birthplace of ***, Xiaomi Su7 immediately attracted the attention of a large number of on-site exhibitors and audiences after its debut, becoming the most eye-catching product in the audience. And shared**Evaluation of Xiaomi Su7 as "the design is unforgettable, very amazing".
The exterior design of the Xiaomi Su7 is claimed to be inspired by "nature" and is positioned as a C-segment high-performance sedan. The body size of the MAX version is 4997*1963*1440mm, and the wheelbase is 3000mm. The body part adopts a ripple curved surface design, which makes the lines very soft. The teardrop-shaped headlight cluster with 160° ultra-wide-angle illumination improves safety during driving. However, with the appearance of the Porsche Taycan facelift, the "appearance advantage" of the Xiaomi Su7 has declined slightly.
In terms of interior, the overall design and layout of the car adopts a simple style commonly used in new energy, equipped with a three-spoke steering wheel, a pocket gear, and 71-inch full LCD instrument cluster, 161-inch center display and AR-HUD head-up display. Through the Xiaomi surging OS car machine system combined with the Qualcomm Snapdragon 8295 chip, it supports CarPlay, AirPlay and iPad extended control and other functions.
In terms of power performance, the Xiaomi Su7 will be available in two options: rear-wheel drive single motor and four-wheel drive dual motor, with a maximum power of 220kW and 495kW respectively, and a peak torque of 400N·m and 838N·m respectively. The standard version offers 73The 6kWh lithium iron phosphate battery, while the MAX version uses CATL's 101kWh ternary lithium battery, giving two options of 668km and 800km pure electric range.
The Xiaomi Su7 is expected to be officially released in March. The new energy vehicle market has always been hot, and it has recently been reported that a number of car companies have jointly reached a so-called "price reduction collusion" agreement, vowing to give Xiaomi a heavy blow. The starting point of this behavior is also very understandable,After all, Xiaomi has a great brand influence in the domestic market,Even Xiaomi itself said that the first wave of Xiaomi su7 buyers will highly overlap with the mobile phone audience,Xiaomi car could have taken advantage of this advantage to occupy a place in the market,But under this "price reduction collusion",How should Xiaomi car break the game? Let us know what you think.