Chu Xuejun, Secretary of the Party Committee and Chairman of Xinhuanet, delivered a speech.
On February 27th, the Xinhua Net Thinker Conference with the theme of "Harbin Characteristic Cultural Tourism Boosts the Revitalization of Northeast China" was held in Harbin. Chu Xuejun, Secretary of the Party Committee and Chairman of Xinhuanet, delivered a speech, saying that the popularity of "Erbin" is the result of the people of Northeast China emancipating their minds and seizing opportunities, and it is the product of the right time, place and people. In the future, in order to make "Erbin" change from "one season red" to "four seasons of long-term red", we should continue to make efforts in the integration of natural beauty and cultural creativity, use science and technology to empower the integration of virtual and real scenes, and drive the Northeast characteristic cultural tourism collective out of the circle from "Erbin".
Here are the main takeaways:
In the past winter, if you want to select the most popular Internet celebrity city in the country, it is undoubtedly Harbin; If you want to select the most eye-catching economic phenomenon, it is undoubtedly the "Erbin" phenomenon formed by the ice and snow tourism boom. Today, with the help of the platform of Xinhua Net Sike Think Tank, it is of great significance for us and the people of Harbin to work together to make Harbin's ice and snow tourism boom from "red in one season" to "red in all seasons".
The enlightenment of the "Erbin" phenomenon is far-reaching. It is not only a simple economic phenomenon in one place and one region, but also highlights three "vivid practices": first, the general secretary has repeatedly emphasized the development concept of "lucid waters and lush mountains are invaluable assets, and ice and snow are also invaluable assets". This "Erbin" phenomenon is a vivid practice of the concept of "ice and snow are also gold and silver mountains". Second, at the current important juncture of promoting economic development, the "Erbin" phenomenon is undoubtedly a vivid practice of boosting our confidence in economic development. Third, the Northeast region has entered a new stage of comprehensive revitalization, which is due to the development of the times. The breakthrough of "Erbin" highlights the hope of the comprehensive revitalization of Northeast China in the new era, and is a vivid practice of realizing the comprehensive revitalization of Northeast China in the new era.
Today, experts from all walks of life across the country share the topic of how to promote local economic development with special cultural tourism, and I would like to talk about three feelings here.
First, Harbin's ability to become popular this time is the result of the people of Northeast China emancipating their minds and seizing opportunities. The "Erbin" phenomenon is the product of the right time, place and people. "Heavenly time" lies in the superposition of post-Winter Olympics era and post-epidemic consumption; "Geographical advantage" lies in Harbin's unique advantages in ice and snow resources; But what is more critical is "harmony", the cadre team continues to emancipate the mind, change the way of thinking, dare to think and do, do good work, and change the stereotype left by the outside world in the past. Last year, when I attended the annual meeting of Chinese entrepreneurs in Harbin Sun Island, I felt the vigorous vitality in the northeast region, in Heilongjiang, and in Harbin spring tide sprouting, and sure enough, in this winter, there was a national attention to the "Erbin" phenomenon. To promote the comprehensive revitalization of Northeast China in the new era, the core is to continue to emancipate the mind and continuously strengthen our ability and level of entrepreneurship, so as to truly solve the problem of "investment cannot be Shanhaiguan". We believe that in 2024, after crossing Shanhaiguan, what we will see will be a new and brilliant development space and future!
Second, the key to urban cultural tourism marketing is to grasp the emotional value and Internet thinking. "Erbin" out of the circle is not only an economic phenomenon, but also a communication phenomenon, and the two are mutually reinforcing. In the era of social networking, it is particularly important to have accurate insight into the psychology of tourists, especially to grasp the emotional value of young people and conform to the laws of social communication. In the process of analyzing the "Erbin" phenomenon, we are pleased to see that it is precisely because the Harbin Municipal Party Committee and Municipal Government have grasped and applied this communication law to continuously create a scene for the realization of emotional value, and continue to arouse netizens' onlookers and heated discussions through the "fancy work" like "digging out the family" and the city's "pet fans", and promote the "Erbin" phenomenon to continue to heat up. In this process, Xinhuanet, as the main force, main channel and main position of online publicity and guidance, quickly followed up, actively planned the topic, and worked closely with the Harbin Municipal Party Committee and Municipal Committee to launch a series of popular works, to a certain extent, to help Harbin ice and snow tourism continue to go out of the circle, adding fuel to the popularity of Harbin.
Third, the new vitality stimulated by the "Erbin" phenomenon will continue to promote the development of Harbin's characteristic cultural tourism and boost the overall development of Harbin's economy. This "new vitality" is the key word for "Erbin" to change from "one season red" to "four seasons of long-term red". The experts who participated in this forum will also contribute a lot of tips and tricks to Harbin's "Four Seasons Ever-Red", and here I briefly put forward three thoughts.
First of all, realize the interplay of Harbin's natural beauty and cultural creativity. This time, "Erbin" is out of the circle, the core element is the beautiful scenery of the ice and snow in the Northeast, and the next step we can focus on cultural creativity to achieve "four seasons of long-term red".
Secondly, promote the integration and promotion of online and offline. With the development of science and technology, virtual scenes continue to be realized, which provides more space and opportunities for us to develop new tourism scenes and tourism forms.
Again, we see that Harbin's out of the circle has provoked the most lively and fiery competition in the history of cultural tourism across the country, among which there are successful cases, and there are also those that need to continue to explore and practice, but they all bring us a lot of inspiration. We should not only base ourselves in Harbin, but also go out of Harbin in the future development process to drive the development of characteristic cultural tourism in the surrounding areas, the whole province and the entire Northeast region.
The more you know, the more you do. "Today, through the Xinhuanet Sike Think Tank platform, we gather here to jointly develop the road of high-quality development in the Northeast region, and I also very much hope that through our joint efforts, we can continue to promote the comprehensive revitalization of the Northeast region in the new era, and promote Harbin to make new progress in all aspects.