Xinhua News Agency, Beijing, Feb. 17 (Xinhua) -- Check in to a new landmark of cultural tourism and experience a new space and a new scene; Stroll through the ancient city and town, taste the folk customs; Unlock the new gameplay of "Ice and Snow +" and indulge in winter fun ......During the Spring Festival holiday, the Beijing-Tianjin-Hebei region launched a variety of themed and wonderful activities, and tourists from the three places felt the strong flavor of the New Year in the "shuttle".
In recent years, Beijing, Tianjin and Hebei have actively promoted the coordinated development of the cultural and tourism industry, creating a regional "tourism circle" of "harmony and difference", so that cultural and tourism resources can be "lived" and cultural tourism consumption "hot".
The city's new landmarks have stimulated new vitality in cultural tourism.
It's coming! The special performance drew cheers from the audience, and tourists lined up to take a photo with Po under the Universal New Year Wishing Tree ...... the "Dragon Hero".During the Spring Festival holiday, Universal Beijing Resort was bustling, and many tourists came to check in, and the scene was hot and jubilant.
Now the transportation is becoming more and more convenient, and I often bring my children to Beijing to play. Wang Tao from Baoding, Hebei Province, said.
As a new landmark of Beijing's cultural tourism, Universal Beijing Resort has attracted many tourists since its opening. With the opening of the three major cultural buildings in the sub-center of Beijing, more tourists from the surrounding areas choose to enjoy their holidays in Beijing.
Beijing-Tianjin-Hebei is connected by mountains and rivers, with profound cultural heritage and rich tourism resources. According to the big data passenger flow monitoring of the China Tourism Academy (data center of the Ministry of Culture and Tourism), in 2023, Beijing, Tianjin and Hebei will become important and popular tourist source destinations for each other.
The Beijing-Tianjin-Hebei region is not far from each other, and the frequency of tourists is high, making it easier for each other to enter the local normalized life scene. Ma Yiliang, a planner at the China Tourism Research Institute, said.
Seek the memory of traditional culture and feel the folk culture.
Walking into Yangliuqing, a thousand-year-old town located in Xiqing District, Tianjin, the folk culture hall is full of intangible cultural heritage exhibits such as New Year paintings and paper-cuttings. Many tourists stop at the Yangliu Youth Painting DIY Experience Area, dip a brush in some ink, and experience the traditional New Year painting production skills.
Xia Ting, head of Tianjin's Xiqing District Tourism Distribution Center, said that many tourists like the Yangliu Youth Painting, and many tourists from Beijing and Hebei say that they have a lot of affection for this traditional custom. Every time the "New Year's flavor" is the strongest, Yangliuqing Ancient Town can always attract a large number of tourists from Beijing, Tianjin and Hebei.
In the scenic area of Taihang Water Town, Yi County, Baoding City, Hebei Province, 10 theme scenes such as the New Year Lantern Festival, folk customs experience, and intangible cultural heritage performances attract citizens and tourists to immerse themselves in the charm of traditional culture.
It was my first time in Yi County, and it was more than an hour's drive to get there, which was very convenient. Sun Zhiyang, a tourist from Beijing, said, "There are mountains and rivers here, and although it is winter, it is very popular." ”
Taking advantage of the coordinated development of Beijing-Tianjin-Hebei, in recent years, the foundation of Baoding's tourism market has grown year by year, and the upgrading of the tourism industry has been promoted in an orderly manner. According to the data, Baoding's comprehensive tourism income in 2023 will be 12749.2 billion yuan, an increase of 299 compared with 20139%。
Unlock new experiences in ice and snow tourism.
In Beijing, the Bird's Nest Happy Ice and Snow Season and the Shougang Park Tide Ice and Snow Festival attract many tourists to play in the ice and snow and feel the unique charm of the "Double Olympic City"; In Tianjin, at the first Beijing-Tianjin-Hebei Panshan Ice and Snow Cultural Festival, many tourists from the surrounding areas started a winter journey together; In Hebei, the "Ice and Snow Hot Spring New Year" series of activities integrates folk customs performances, intangible cultural heritage displays and other projects to provide tourists with a winter "feast".
Continuing the enthusiasm for ice and snow sports in the Beijing Winter Olympics, the ice and snow resources in the Beijing-Tianjin-Hebei region are deeply loved by young consumers, and more and more people choose to experience the charm of "ice and snow + cultural tourism" at their doorstep.
According to data from Tujia B&B, during the Spring Festival in 2024, the number of bookings for B&Bs in Beijing-Tianjin-Hebei will increase by 2% year-on-year in 20236 times. "Skiing for the New Year", the B&Bs around the ski resort are also "on fire", and the number of bookings for B&Bs in Chongli, Hebei Province will increase by 60% year-on-year in 2023.
The Beijing-Tianjin-Hebei region has the advantages of rich tourism resources, convenient transportation and unique cultural characteristics. Liu Yang, chief commercial officer of Tujia B&B, said.
Tourism" empowers the development of the industry.
During holidays, the National Maritime Museum in Tianjin's Binhai New Area always attracts a large number of tourists. "Children especially like the immersive and interactive experience here, where they can learn about marine science while playing, making their holiday life fun and meaningful. Mr. Li, a citizen of Beijing, took his son to Tianjin for a visit, and chose this place as his first stop.
According to the data, the National Maritime Museum will welcome more than 2.9 million visitors in 2023, of which the top three are from Hebei, Tianjin and Beijing.
In recent years, with the continuous change of tourists' consumption habits, the proportion of short-distance travel and independent travel has increased rapidly, especially the characteristics of related industries empowering tourism have been continuously amplified, and the development modes such as "research + tourism", "food + tourism", "museum + tourism" and "sports + tourism" have become new characteristics of the development of the cultural tourism industry in Beijing-Tianjin-Hebei.
Signed special agreements on culture, performing arts, mass art, protection of the Great Wall, and talent exchanges; A series of cultural and tourism themed activities such as the Beijing-Tianjin-Hebei Cultural Tourism Development Forum and the All-for-One Tourism Promotion Conference will be held on a regular basis; Build a platform of "Leyou Beijing-Tianjin-Hebei One Code Pass" to effectively break the institutional barriers to cultural and tourism collaboration......
Over the past ten years of coordinated development of Beijing-Tianjin-Hebei, the three places have jointly built and shared to promote the in-depth integration and development of culture and tourism. Rich cultural connotation, constantly emerging new scenes and new formats, and more and more perfect tourism service ......The integration of Beijing-Tianjin-Hebei culture and tourism has been deepened and realized, bursting with vitality.
Curator: Yu Weiya.
Executive Producer: An Tao Dynasty.
Reporter: Yang Shujun, Yin Siyuan, Du Yifang, Song Rui.
Poster: Liu Yaxuan.
Editor: Ren Yanyi.