In the era of Internet information technology, more and more traditional enterprises have begun to transform the Internet, and network integrated marketing thinking and suitable solutions can achieve twice the result with half the effort. The boss of every industry or the person in charge of promoting the product wants a network integrated marketing plan that is suitable for the enterprise, so is there such a plan that is suitable for all industries? The answer is yes. Let's talk about it later. Let's first learn about online integrated marketing.
Integrated marketing, that is, the whole network marketing, refers to the use of omni-channel, the use of various resources and all kinds of copywriting for the whole network to promote the new marketing model, is a set of traditional network, mobile Internet, PC Internet, self-promotion, short, live broadcast and so on as one of the marketing promotion. A complete integrated marketing plan is not something that can be completed by one person, it requires the cooperation and collaboration of the team.
Let's take a look at what are the online integrated marketing promotion methods?
1. It is a very good online brand display position, and if an enterprise wants to be a brand, it must have its own base, so the official website is essential.
2. Search engines. It's people looking for content, people looking for products. The key is to think from the perspective of the audience and users, think about what the user thinks, and set the keywords that the user thinks. Although the Internet has evolved into the era of mobile Internet and gradually decentralized with the development of blockchain, it is still undeniable that there are still many people who tend to search for the content and products they want to find through the search side, so search engine marketing is still a promotion method that cannot be ignored.
Search engine marketing can be divided into two categories: 1. Search engine optimization (SEO): by optimizing the structure and content, improve the ranking in the search engine, so as to get more potential customers. 2. Search engine marketing (SEM): display in search engines through paid advertising, improve the rate and click-through rate, and quickly attract target customers.
3. New**. For example, Baijia, Toutiao, Sohu, Penguin, Zhihu, WeChat***Weibo, WeChat, QQ, Community, Tieba, etc.
4. Short**. For example, Douyin, Kuaishou, Station B, Xiaohongshu, etc., in fact, short** marketing promotion is also new**.
5. Advertorial, news marketing and promotion. When an enterprise holds a major event, wins any awards and honors, or has other news events, it can write press releases and software drafts and publish them on self-owned or third-party platforms, which can play a role in brand endorsement and also enable the brand to get a wide range of awards.
6. Word-of-mouth marketing of encyclopedias, Q&A, etc. Encyclopedia and Q&A marketing promotion is an important way for users to quickly understand us, and encyclopedia is authoritative and can increase users' trust in us.
There are also network alliance marketing, email marketing, etc., which will not be talked about here, and you can find out by yourself if you are interested.
Now it's time for today's topic: what is the online integrated marketing solution for all industries?
In fact, it is very simple, it is the specific application of "Internet +" thinking. That is, the network operation department + product manager: assign one or several business personnel who understand the product to the network marketing department, the system is set, and the process is straightened out. There is no network personnel to introduce customers, and business personnel do not have this list, so the performance is both sides, and the commission is also two-sided, and neither party can be biased, otherwise there will be disagreements and problems with cooperation. In this way, it can be achieved: professional people do professional things. Professional and efficient, twice the result with half the effort, can quickly plug in the wings of the Internet for enterprises, and if you do a good job, you can completely achieve the effect of small and large.
Do you understand? If you don't understand, please leave a message**.