The rental market has really changed now.
This is a common feeling of many people, but it is difficult to answer in general terms how it has changed.
That's why we chose todayTell a storyCauses.
When the story is real, it represents the real occurrence of the trend.
Today, let's walk into four different rental stories that happened in Beijing and Shanghai.
From their perhaps somewhat surprising, even a little "non-mainstream" choice.
Tell us why individuals are entering the rental market at this moment in the grand narrative of the property market?
In first-tier cities, Didi and Ah Xin, who sold their houses and rented houses
I sold the old house that had been falling in my hand and went back to renting. ”
In 2019, Didi, who bought a 3.4 million second-hand house in Changying, Beijing at a young age, never thought that he would return to renting one day.
Photo provided by the interviewee (**Little Red Book @ Haha is a small fish).
When she bought this 68-square-meter one-bedroom, the Beijing market was very good.
It took more than 200,000 yuan to renovate this original one-bedroom house into a warm and bright small two-bedroom house.
But then I worked from home most of the time, and although the house was changed to a small two-bedroom, I stayed at home with my husband for a long time and soon found out.
This old house is not enough to live in
So, the young couple planned to wait for the house to be 5 years old and replace a small three-room.
Since 2020, Didi has paid close attention to the listing and transaction prices of the same community, under the continuous relaxation of the property market policySecond-hand homes are even harder to sell
Especially in 2023, housing prices in the community will begin to fall all the time, and the transaction cycle will be longer and longer.
In September of the same year, Didi decided to put the house on the market first, and during the sale of the house, Didi encountered external pressure from the intermediary who constantly persuaded him to reduce the price, and the tenants who had seen it repeatedly lowered the price.
Finally, in December, Didi sold the house that was bought for 3.4 million at a transaction price of 3.6 million.
plus the decoration fee, and the interest in the past few years, it is equivalent to cutting the meat and selling. ”
There is no way, the ** in first-tier cities in 2023 is so cruel.
I thought that after the old house here was sold, Didi would be replaced by a seamless house.
Looking at the continuous decline of Beijing's second-hand market, no one cares about the current 3.5 million listed in the same community, and a set of 5.6 million second-hand products that I fancy has dropped to 5 million in just two or three months.
Subsequently, Beijing and Shanghai introduced various policies to recognize houses but not loans, reduce ordinary houses, and down payments.
The more the property market is liberalized, the more they want to sell their houses quickly, and the more they don't want to buy them.
She and her husband decided to postpone their plan to buy a house.
It's not cost-effective to buy now, rent a house first
Think about the reason why you want to replace it in the first place, it is to improve the living environment.
The environment is a little newer, there are underground parking spaces, there are elevators, the area is larger, and it is best to be a small three-room.
After all these years in Beijing, to be honest, we haven't lived in a new community. ”
With that in mind.
Didi rented a small two-bedroom new house with a monthly rent of 6,000 yuan near his home, so that it would be convenient for his parents to live in the future.
After renting a commercial house in the same sector, she began to re-examine her outlook on buying and renting a house.
For when to re-enter the market in the future to buy a house.
She said that the original plan was one or two years, and under the current situation, maybe three years or more.
After all, the feeling of security that comes with owning a home seems to have disappeared in their generation.
Whether renting or buying, this time can be delayed indefinitely. ”
This is the answer Didi gave me.
The same is not just happening to Didi.
A Xin, who sold a second-hand house with a total price of 2.98 million yuan (2.68 million yuan in 2017**) in the Jinyang section of Pudong, Shanghai.
She thinks she has owned this house in Shanghai for more than 5 yearsI didn't make any money, and it's good not to lose money
After the sale, Ah Xin also chose not to consider buying a house for the time being, but chose to rent a house.
Her reason for renting after selling her house is a little different from Didi's.
Because both husband and wife have settled in Shanghai, the current household registration has also fallen into the Yuqiao Cixin community where they are renting.
Theoretically, choosing to rent a house can also solve the problem of children's kindergarten and primary school.
At present, there is no rigid need for the school district, and Ah Xin, who does not plan to increase leverage to buy a house nowRenting became the best option at this time
Planning for your next home in the future.
Ah Xin said: "Maybe next year, the house price will drop a little more, I will not hesitate to make a move, and I am still more cautious now." “
Sell the old house that has been falling, temporarily postpone the replacement plan, rent a house first to experience the experience, and are not sure when to buy a house.
These experiences are the commonalities we find in the stories of Didi and Ah Xin's house sales.
In fact, it also represents a change in the mentality of the home buying group at the moment.
After buying a house before, it is difficult for people to imagine that they will one day rent a house again.
But we see that today's property market **.
Not only does it make customers feel that buying a house does not necessarily have a sense of security, but renting a house can provide more security.
Buying and renting a house, the original clear distinction between Wei and Wei is being broken
There is no longer a clear boundary between the identity of the buyer and the renter.
This trend seems to be becoming more and more common.
Rental improvement, both as a landlord and as a tenant's apple
I really wanted a living room with floor-to-ceiling windows and lots of sunlight. ”
At the beginning of 2015, Apple bought a house next to the Shuangjing subway station in Chaoyang District, Beijing, a year after graduation, with a total value of about 4 million.
Two months ago, Apple chose to change its lifestyle:Rent to rent
She rented out the two-bedroom and one-hall house of more than 60 square meters in her hand, and at the same time rented a one-bedroom apartment of more than 60 square meters in the nearby new community.
The rent level of the two houses is about the same, and my old house can have a rental income of 6,800 yuan per month.
And the monthly rent of the new house rented now is 7,300 yuan.
Because the rent of the old house can basically be covered, Apple also feels that it spends a few hundred yuan more on rent every month, and the reason why it is willing to do so is that it is willing.
In the years that she came to Beijing to work hard, even if she soon got into the car and bought a house, she was the envy of everyone around her.
But regarding the house, Apple has always had a wish that has not yet come true.
"I really wanted a living room with floor-to-ceiling windows where sunlight could come in the morning," she says. ”
When she said this, her tone jumped visibly with joy, and explained why:
As you know, the old house in Beijing is basically a dark hall, and after my parents moved back to Wuhan, I was the only one left to live in this two-bedroom old house. “
I usually like to socialize, and it is common to invite friends and colleagues to gather at home, and the living room in a house is the most important thing for me. ”
So, since my parents returned to Hubei to live this year, I started to live alone again.
She had the idea of renting to support rent, and as a ** person, she was efficient in saying and doing.
Finally, she happened to see a dream house near her house, which met her requirements, with a simple decoration style.
On top of that, the living room of about 30 square metersThere is an oversized floor-to-ceiling window
Freely rent the whole product, courtesy of the interviewee.
For Apple, even if it buys a house in a city, it is constrained by various conditions.
When buying a house is still some distance away from your ideal life.
If you want to live in a more comfortable house and have a living situation that is more suitable for your needs, such as exchanging small for large, upgrading quality, solving commuting, etc.
And whatever the need, renting is more free than buying one.
Therefore, improve by renting a houseIt is her best choice to solve the gap in life in the big city.
From single to three generations living together, Xiaomei rents a house for a long time
Xiaomei's story should resonate with many people in first-tier cities.
Her rental life in Beijing can be roughly divided into three stages.
When she was young and single, she drifted north alone, chose a small intermediary to rent a house, and also met a black-hearted intermediary to wash the house.
The rent is gone, and I work alone to the point of being homeless.
Since then, Xiaomei has realized the necessity of renting a house and finding a formal agency.
But fortunately, after getting married, she and her husband bought a school district house in Beijing together, although the area is only 41, but it is only 2km away from the primary school where the child attends
This school district house can be said to be bought completely to solve the problem of children's education.
In a megacity like Beijing, there never seems to be a choice between the two worlds.
Since it is an old house in the school district, the threshold for getting on the bus is not high, and the entry-level product with a total price of 3 million is destined to be unable to have a comfortable living environment.
41 Old house vs. 86 Two bedrooms, courtesy of the interviewee.
The hardest thing is that when they actually moved into the school district, they found that they thought that the distance of 2km should be able to balance the work of picking up and dropping off children and husband and wife.
But it backfired, and Xiaomei and her husband, who were tired of work and commuting, still needed off-site assistance from their parents.
So Xiaomei and her husband made a decision: let's move to the neighborhood where the school is located and rent a house!
The school and the rental house are separated all the way, and when I moved there, I found that many parents of the children's school also rented in the same community.
In order to make it more convenient for children to go to school, and also for the sake of peace of mind, Xiaomei chose a set of 86 square meters of two bedrooms in Ziru.
Even though the family of three now lives in a rented house, their lives are far happier than before.
Every morning on the windowsill, I watched the children cross the street and enter the school, she said
Happy moments in the house, make breakfast for my favorite baby every day. "
Photo courtesy of the interviewee.
Even Xiaomei plans to pick up her parents in Harbin, Northeast China, who brought tools for making sticky bean buns and some Northeast specialties this year.
It's different from what everyone thinks.
From Xiaomei, we see the changes in the rental group.
Renting is no longer just an option for young singles in the transition period.
It is also increasingly likely to become a couple, a family of three, or even three generations living in the same house.
When people begin to realize: "It's not that you can't afford a house, but that renting a house is more cost-effective." ”
Long-term renting, renting a house with a family, which is really happening in the rental market.
Before you know it, people's perception of renting has changed so much
What we see today is Didi, Ah Xin, Apple, and Xiaomei.
Ten years ago, they might have been classified as outliers, or even understood.
Didi, who rents a house after selling his house, may be questioned by people around him.
Choosing apples to rent would be considered too hypocritical.
Three generations have rented a house in Beijing, which is a bit incredible.
Especially when the property market is down, they re-examine the demand for buying a house.
But every time the industry adjusts, it will bring some structural dividends
The leasing market itself is also adjusting, and the rigid needs of the bottom are accepted by the first-class leasing system.
The overall market-oriented leasing is faced with better products and better services, so as to meet the change in demand brought about by structural dividends.
We also feel that there are several types of growth happening in the rental market in the future.
1. Rental customers are more diversified
According to the data, among the leasing transactions in 40 key cities across the country, tenants over the age of 35 will account for more than 35% in 2023, an increase of 4% compared with 20219 percentage points.
The range of clients involved is becoming more diverse, with an average age increasing.
*: Shell Research Institute.
2. People's demand for long-term rental housing has increased
Especially in first-tier cities, tenants have been staying in the rental market for longer periods of time due to different passive reasons.
As a long-term renter, you are more inclined to choose long-term rental apartment brands such as Ziru, or enter the rental housing market and look for more stable products.
3. Rental products have entered the era of improvement
According to data from the Ziru Research Institute, since 2020, the attention of urban renters to "housing quality, living experience, and rental period services" has increased by 34%.
Data**: Ziru Research Institute.
At present, customers have more diverse needs for rental products, which also means the arrival of the era of high-quality rental.
Whether it's an individual story or a data.
We can all feel it.
A lot of changes are happening in the rental market, a lot of biases need to be reversed, and a lot of room for growth is waiting to be tapped.
A growing number of people wantRent a good houseThe time is really coming.