Editor's note:
The Spring Festival is the most representative traditional Chinese festival, and "going home for the New Year" is the deepest nostalgia of the Chinese. Dragon and lion dances, acrobatics, stilt walking, shadow puppetry, ......There are not only New Year's goods, longing, but also a pair of eyes to re-recognize their hometown. The theme of the 2024 "New Year Walk to the Grassroots" of the Jinan Channel of Dazhong Network is "Returning to the Village for the New Year", let us go home together, record and comment on the real scene of the countryside in the new era in the eyes of people, and feel the pulse of the times with readers.
Dazhong reporter Zhao Xiaodan reported from Jinan.
Time: February 5, 2024 (the 26th day of the lunar month).
Location: Zhangxia Street, Changqing District, Jinan.
On February 5, the snow in Jinan city had already stopped, and after entering Zhangxia Street in Changqing District, it began to fall with snow flutteringly, and the land of the mountain countryside was covered with a layer of hoarfrost. After several mountain road turns, the car stopped in front of a small courtyard that looked inconspicuous on the outside.
The courtyard is not big, but there is a hole in it. It is adjacent to the province's largest apricot production area, 10,000 acres of apricot orchard, which is a net red tea house operated by Xu Tian, a new farmer who returned to his hometown to start a business - such as your courtyard.
10,000 acres of apricot orchards attract wanderers to return to their hometowns.
Welcome, welcome, welcome. Xu Tian, who was wearing a blue and white coat, put down the lantern in his hand and enthusiastically called the reporter to sit in the courtyard. The courtyard is the old house of Xu Tian's relatives, which used to be overgrown with weeds and full of agricultural equipment and sundries, and it was difficult to combine it with the literary courtyard in front of it.
In today's courtyard, antique thatched houses have set up open-air tea rooms of different sizes, and the tea brewing around the stove against the background of the light snow is more literary and artistic; Looking out, you can see layers of mountains, like a fairyland shrouded in mist. Approaching the Spring Festival, Xu Tian prepared red lanterns, blessing characters, and couplets. The mountain breeze blows, and the lanterns sway with the wind, adding a bit of New Year's flavor to the small courtyard.
It was an accident to come back and open a small courtyard. Xu Tian, who was busy with work, told reporters that she was a native of Zhang Xia, and like many young people, she spent her childhood and adolescence in the village until she was admitted to the university and began to work and start a family in the city.
Our 10,000 acres of apricot orchards in Changqing are quite famous, and when I hear that I am Zhang Xia, there are always friends who ask, when will your apricot blossom festival bloom, and when will the apricots be ripe. Seeing that his hometown is gradually becoming well-known, Xu Tian feels sincerely proud, his hometown is next to 10,000 acres of apricot orchards, can he find a place to entertain friends who come to Zhang Xia to play?
Start a new business in the countryside in the green waters and green mountains.
In July 2023, Xu Tian began to take his cousin and friends to start the rural old house renovation plan, but the design fee is too expensive? Then draw your own drawings! High renovation costs? Carry bricks, build shelves, and go up the hill to find wood.
With the construction of brick by brick, this "such as your courtyard" has finally begun to see scale. "Friends came to play, took a picture of ** posted on social **, and many people came to ask if it could be opened to the public and when it would be open. The small courtyard, which was originally intended to entertain itself, was forced to start business in October.
What Xu Tian didn't expect was that his small courtyard suddenly became "on fire".
Mountain springs surround the village, apricot trees are layered in the distance, and an antique courtyard is dotted in the middle of the mountains and fields...... nearbySince its opening, the courtyard has been overcrowded, taking pictures, eating, drinking tea, and there have been long queues outside the courtyard, and many people have come from Zibo, Dezhou and other cities.
This "Internet celebrity economy" also quickly attracted the attention of the local village committee and Zhangxia Street.
There are still a lot of idle houses in the village, can it also be replicated according to this model? "Aren't your family fortune steamed buns selling well, you can mobilize the women in our village to steam together!" "Is it possible to use the small courtyard to carry out the live broadcast of our Changqing agricultural products? ”…Now that Xu Tian is preparing for the construction of a new homestay, this time she has a heavier burden on her, not only to ensure the development of her own industry, but also to let the villagers live a good life together through the vision, skills and Internet economy accumulated in the city for many years.
Let the "new farmers" become "prosperous farmers".
Since the Spring and Autumn Period, Zhangxia has been the important place of the royal road connecting the north and south, and it is the only place to pass through to Mount Tai and Lingyan. The ancient royal road, the ancient culture and the modern apricot blossoms reflect each other, building a thousand-year-old Zhangxia royal road cultural picture. From the first to the twentieth, focusing on the continuous development of spring flower appreciation tours, beautiful countryside tours, folk customs tours, and cultural experience tours, and enhancing tourists' immersive tourism experience, Zhangxia Street has made great efforts in rural revitalization with the apricot blossom festival and picking festival as the point.
10,000 acres of apricot orchard is the largest apricot production area in the province, with an apricot tree planting area of 120,000 acres, with a total annual output of more than 30 million catties and an output value of 1200 million yuan. Zhang Xia Yuxing has also obtained a number of important certifications such as the National Agricultural Products Geographical Indication and the National Famous and Excellent New Agricultural Products.
As a new farmer, Gao Tian's return to his hometown to start a business was attracted by the booming cultural tourism industry in Changqing.
More and more 'new farmers' are returning to the village to start a business, which has also brought new ideas and new channels for the development of cultural tourism in Zhangxia. Gao Ping, director of the Zhangxia Street Cultural Tourism Office and Publicity Office, said.
What exactly is a new farmer? Conventional wisdom holds that people who farm the land are called farmers. Nowadays, the meaning of agriculture has been expanded, and the main body of agricultural business is no longer limited to traditional planting and breeding industry practitioners, but also includes multi-format operators engaged in agricultural product processing, leisure agriculture, rural tourism and other agriculture-related industries in rural areas. This group has studied or lived in the city, is proficient in Internet tools, has a new concept of modern production or marketing methods, and is able to enjoy a higher quality of life in the countryside.
Talent is the key to rural revitalization. This year's work report proposes to "cultivate and expand the team of 'new farmers'". Jinan also recently issued the "Implementation Opinions on Mobilizing and Encouraging Talents to Participate in Rural Revitalization (Trial)".
At present, more and more new farmers are bravely serving as "leading geese", "soil experts" and "agricultural creators" in the comprehensive revitalization of the countryside, and they have taken the lead. In the change of the four seasons of spring, summer, autumn and winter, this thousand-year-old apricot orchard presents a different landscape. We look forward to more new farmers like Gao Tian returning to their hometowns to start businesses, participate in rural construction and development, become "Xing farmers" for "new farmers", and truly realize their self-worth in rural revitalization.