In the past 2023, the market has been differentiated, and ordinary just-needed houses and luxury houses have come out of a completely different **: rigid needs are generally discounted**, but they have not been effective, and some luxury houses are difficult to find.
Industry insiders believe that such a differentiation of asset purchases is a great transfer of wealth from high-net-worth individuals to high-quality real estate after the implementation of the new real estate policy.
Winshare Finance flipped through the information in recent years and foundLuxury home sales continue to expand incrementally, not only the products of more than 5 million are popular, but the products with a total price of 7 million are also good.
Ruili data, in 2023, the trading volume of more than 5 million products will expand by about 15 timesAmong them, 3,662 new houses with a total price of 7 million were sold, a year-on-year increase of 58%.
Data**: Sharp Data, CRIS
Compare Hangzhou, Nanjing, Wuhan and other new first-tier cities, ChengduHousing prices are at a low level, GDP growth rates rank second in the country, and population continues to flow inIt can be described as a depression in real estate value and has become the preferred city for high-net-worth individuals.
In search of certainty, a "redistribution" of assets is taking place, with a large number of high-net-worth individuals resetting their assets, picking "eggs in a basket" and gathering high-quality assets in core cities.
Why do the wealthy sell their ordinary assets and actively buy luxury real estate products in core cities?
The history of urban development in foreign countries tells us that it is difficult for ordinary assets to cope with the economic cycle smoothly, but high-quality real estate can.
For example, when the Japanese property market re-entered the upward cycle, the regional differences in housing prices or investment values became more and more differentiated, and the performance of ordinary residential properties in Tokyo was flatLuxury home prices have soared by nearly 70%, and the more expensive they are, the more people will take over.
The single-family price of Park Mansion Hinocho is 6.7 billion yen.
According to Beauchamp Estates' analysis, the growth rate of luxury homes in the heart of London will continue to rise, reaching 108%, while the national average residential growth rate was 38%。
Analyzing the underlying logic, the high-quality assets of the core city have always been the ultimate gathering place for the wealth group:
As "assets of the times", the assets in the core area are attached to cultural and landmark significance, so that the products are more rare and valuable, and continue to attract entrepreneurs, investors, innovators and creators, forming an ecosystem of interactive development.
So, in 2024, Chengdu's "core assets" will be in the **?
Commenting on the soil auction:
The land advantage of the main city is obvious
On high-quality plots, high-quality projects can be createdTherefore, we start with the analysis of the land auction market, in 2023, there will be a total of 139 cases in the 12+2 central urban area of Chengdu, and only 26 cases in the five districts of the main city, which is not only rare in number, but also small in single area.
With the gradual development and saturation of the main city, few new houses have entered the market in the South Second Ring Road, and the Golden Housing Project of the South Second Ring Road, which was unveiled last year, has been a plot taken 8 years ago and is still receiving warm attention from all parties.
Although in 2023, there will be a certain number of land transactions in the main city, but only 11 transactions will be made within the Third Ring Road, and the scope will be narrowed downIn the second ring road, the number of land transactions is only 3Handful.
And,The transaction floor price and premium rate of these land parcels are relatively highFor example, the 29-acre plot of 4 groups of Jinxiang Temple in Liuli Township, Jinjiang District, is located between the South Second Ring Road and the South Third Ring Road, with a transaction floor price of 23,500 square meters, reaching the TOP1 of the annual transaction floor price, which shows its ** value.
Lot:
The "coordinates" of the superposition of rare resources
At present, the new auction plots in the third ring road of the main city in 2023 have not yet been put on sale, and the recently unveiled C&D Wangjiang Yunqi, located next to the South Second Ring Road and East Lake, has attracted much attention.
The South Second Ring Road, the origin area of Chengdu's urban development, ranks in the forefront of the city in terms of maturity, and is superimposed with scarce urban resources, which can be described as Chengdu's "best landmark".
Jinjiang has always been a gathering place for luxury houses in Chengdu, from the spring of the thatched cottage to the famous gate of Wangjiang, the culture and landscape of Jinjiang have always led the development of luxury houses in Chengdu.
East Lake, the only two lake dwelling plates in the second ring of the main city, among them, Huanhua Creek has no **, and East Lake has become the only choice for the main city lake dwelling. The nature of Chengdu people who like water and love the lake has increased the value of the lake residence.
It brings together the three rare factors of the South Second Ring Road, Jinjiang River and East Lake, which is a rare first-class value plate in the main city in recent years.
The South Second Ring Road area is located at the center of the main city and the south of the cityOld Chengdu on the left, financial city on the right, can take into account the heritage of the old Chengdu, and the vitality of the new Chengdu, which may be the main reason why the three words "South Second Ring" can always be equated with the "** value".
The regional supporting facilities are mature, enjoying the three core supporting facilities of Taikoo Li and The Mixc, and connecting to the super economic influence and international appearance of the International Chengnan Financial City, which can be prosperous and quiet. Whether it is for industry, support, capital, or population adsorption, it is all city-level.
It can be expected that 20 years ago, the South Second Ring Road (Tongzilin) became the starting point of the business card of Chengdu's wealthy area; Now, 20 years later, the South Second Ring Road will once again open the benchmark for luxury homes.
Review Resources:
An irreproducible rare "double" water feature
The value of real estate is evidenced by the "view index", which refers to the summary of the city's best views seen through windows, the higher the asset value. This rule also applies to Chengdu, such as the Wangjiang Famous Gate, D10, and Financial Island on the banks of the Jinjiang River, which are second to none in terms of asset value and buyer circle.
In the South Second Ring Road, it has more advantages than the luxury residential sector where the above projects are located, because it is superimposed with the rare water features of Jinjiang River and East Lake, plus about 420 acres of East Lake Park, the visual effect is shocking and cannot be replicated.
Comment: Developer:
"Leader" C&D real estate build
According to the data, the state-owned enterprise C&D Real Estate is backed by C&D Group and has strong strength.
In the 2022 Fortune Global 500 list, C&D Group ranked 77th among the top 100, up 71 places from 2021, with an overall operating income of more than 700 billion yuan.
In 2023, C&D Real Estate will steadily break through against the trend, and its full-caliber sales will enter the top 8 real estate enterprises in the country, leading the scale. C&D Real Estate has rich experience and cases in creating high-end productsFor example, Chengdu C&D Central Seal, 7 open and 7 sold out, setting a performance of more than 7 billion yuan in a single disk, which is the "top stream" in the industry.
Evaluate the product strength:
High standard, high positioning, high configuration
As a benchmark project of C&D Real Estate in Chengdu in 2024, C&D Land (project name: C&D Wangjiang Yunqi) is located in the core location of the South Second Ring RoadYesC&D's "Poetic Oriental" series is the first work in Chengdu, with the concept of "meaning from the Orient and the elegance of the times".Compared with most of the products on the market, it is based on oriental architecture and Bashu landscape, a unique new modern Chinese style, with pioneering and leading, and its product details, landscape creation and other aspects have followed the construction concept of "with the ancient to change, to pay attention to the shape".
Shanghai Manyun real picture.
It can be seen from the same series of projects** that the façade uses a large number of metal aluminum plates + large width glass, which organically unifies the factors such as architectural aesthetics, architectural function, building energy conservation and building structure, with smooth and natural lines and outstanding appearance.
Coupled with modern techniques to express the traditional oriental architecture, the skyline cornices, gilded roof building facades and the lake are imprinted, or become another urban landmark in the main city.
Project Intent Map.
The asymmetrical roof design winds and undulates, outlining a simple oriental charm. A large number of metal, glass, and stone are used in the materials to create the experience of a luxury hotel.
In terms of products, because of the river and lake, the buildings are arranged in a row, and it is understood that the house type adopts a super large face width and 270-degree field of view design, which will have a panoramic view of the rivers and lakes of Jinjiang and East Lake.
A real picture of East Lake.
As a picture of a new generation of oriental life, as the architect I.M. Pei believes, "architecture has a meaning that transcends time", and it is embodied in the product power.
According to Winshare Finance, the C&D plot (project name: C&D Wangjiang Yunqi).The product area is a pure high-quality area of 190-230, as the first work in Chengdu, the product is built with high standards
Compared with the mainstream products on the market, Winshare Finance believes that this product is the absolute star product of the market in 2024 in terms of standards!
Referring to the classic cases that C&D has presented in Hangzhou, Nanjing and other places, we can get a glimpse of the popularity in the future.
For example, Hangzhou C&D Yunqizhijiang completed the liquidation in just 4 months, with a sales amount of more than 18 billion yuan, not only becoming the single-plate sales champion of Hangzhou without any suspense, but also reaching the topTriple crown in the number of commercial residential units, amount and area in the country.
It can be seen that among the many brand real estate companies, C&D Real Estate, which has always been known for its product strength, has become its powerful IP with high-end "new Chinese style", and this time it will achieve a popular product.
Epilogue——
C&D Wangjiang Yunqi stands in the core of the city, not only has the advantages of looking at the river and the lake, but also is a luxury mansion that "rolls up to a new height" in terms of public area and hardcover, which is worth looking forward to.
As a new landmark work in the main city integrating resources, location and product power, it has cross-era significance.
In the future, only core cities and core assets will be valuable, and the "safe assets" that can pass through the economic cycle may be worth seeing.