With the rapid development of the digital economy, the traditional sales model is gradually being subverted
Among them, the subscription-based e-commerce platform represented by LiveGood, with its unique reward model system, is leading a change in business model.
First, the innovation of the reward model system
LiveGood's reward model system breaks the shackles of the traditional direct sales model and realizes the transformation from product sales to user service. Specifically, LiveGood's reward system is mainly reflected in the following aspects:
Membership fee system: Users only need to pay a certain membership fee to enjoy 2-3% off the factory price of all products provided by the platform, as well as the rights and interests of salary distribution for the promotion platform. This membership fee system not only reduces the user's shopping cost, but also provides a stable income for the enterprise**.
Salary distribution mechanismLiveGood's salary distribution mechanism is very flexible, and users can get 82 by promoting the platform5% salary distribution. This mechanism not only stimulates the enthusiasm of users, but also promotes the rapid expansion of the platform.
Diversified reward methodsIn addition to the basic salary distribution, livegood has also set up a variety of reward methods such as Quick Referral Award, Matrix Insight Award, Diamond Bonus Award, Crown Diamond Award and Blood Matching Award. These rewards not only increase user revenue**, but also increase user engagement and stickiness.
Second, the business logic of the reward model system
LiveGood's reward model system is actually based on a subscription-based business model。The core of the subscription-based business model is to establish a stable user relationship, and achieve long-term user retention and continuous payment through continuous service and product updates.
LiveGood's reward model system is to attract users to become members and actively participate in promotion by providing a rich reward and incentive mechanism, so as to achieve the rapid expansion of the platform and the continuous retention of users.
Specifically, LiveGood's reward model system realizes the business logic in the following aspects:
Lower the barrier to entry for usersThrough the membership fee system and low-cost products, reduce the user's shopping cost and improve the user's purchase willingness and loyalty.
Motivate usersThrough the salary distribution mechanism and a variety of reward methods, stimulate the user's enthusiasm and participation in promotion, and promote the rapid expansion of the platform.
Establish stable user relationshipsBy providing continuous service and product updates, we can meet the personalized needs of users, establish a stable user relationship, and achieve long-term retention and continuous payment of users.
3. Market prospects and challenges
With the gradual rise of the subscription-based business model, LiveGood's reward model system undoubtedly has broad market prospects. However, there are also some challenges:
With the increasingly fierce competition in the market, how to stand out from the many subscription-based e-commerce platforms has become a problem that Livegood needs to think about;
The maintenance of user stickiness and willingness to pay is also a major challenge;
How to ensure product quality and service quality to meet the individual needs of users is also the focus of LiveGood's attention.
To sum up, LiveGood's reward model system has unique innovations and business logic under the subscription-based business model. However, how to maintain an advantage in the market competition and achieve sustainable development still requires Livegood's continuous exploration and efforts.