According to the number of new car compulsory insurance purchases, in January 2024, Tesla sold 41,472 vehicles in China, down 46% month-on-month2%, of which 9,292 units were sold in Suzhou alone, up 675%, accounting for 224%。Excluding Suzhou, Tesla's sales in China fell by as much as 55% month-on-month in January.
Tesla's big sales in Suzhou are mainly due to the local ** new energy car purchase subsidy policy that began to be implemented on November 25 last year, although this move has had an immediate effect, but it deviates from Tesla's original intention of setting a unified national retail price, and has caused a serious "siphon" effect on the surrounding areas that have not issued subsidies.
On January 31 this year, the Suzhou Municipal Bureau of Commerce officially announced that the implementation time of the "Suzhou New Energy Vehicle Purchase Subsidy Policy" will be extended to June 30, 2024, and the subsidy amount will be increased by 100 million, bringing the total quota to 200 million. It is foreseeable that Tesla will continue to sell well in the local area in the next few months, and other provinces and cities may learn the "Suzhou model" in order to stimulate consumption.
In terms of specific products, the Model 3 and Model Y sold 10,266 and 31,159 units in China in January this year, down 34% month-on-month, respectively5% and 476%。The combined sales of the two high-end models, the Model X and Model S, were only 47 units in the same period, and the presence was extremely low.
On January 12, Tesla China announced that it would cut the price of the Model 3 rear-wheel drive long-range model by 1550,000 yuan and 1150,000 yuan, adjusted sales 24590,000 yuan, 28590,000 yuan. The price of the Model Y rear-wheel drive long-range model has been reduced by 0750,000 yuan and 0650,000 yuan, adjusted sales 25890,000 yuan, 29990,000 yuan. Judging from the market performance of the month, Tesla's price reduction this time seems to be not enough to impress consumers.
After the Spring Festival, the domestic auto market has intensified, including BYD, Changan Qiyuan and SAIC-GM Buick and other brands have lowered the pricing of their respective brand models to varying degrees. In this way, the best advantage that Tesla has just established will no longer exist, and it is not ruled out that there will be greater adjustments in the future.