During the Spring Festival last year, the Northeast cultural tourism market represented by Harbin continued to be hot, "Southern Little Potato", "Potato Princess", "Little Sugar Orange" and other hot stalks are out of the circle, leading the reindeer Oroqen uncle and the Evenki girl who can sing and dance on the ** street, causing a large number of netizens to discuss. Harbin has also done a lot of "flower work" in order to entertain tourists from all over the worldLocal netizens shouted: "Erbin, you make me feel strange."
Harbin is on fire" became one of the most unjustifiable facts this winter. According to the data provided by the Harbin Municipal Bureau of Culture, Radio, Television and Tourism, as of the third day of the New Year's Day holiday, Harbin has received a total of tourists304.790,000 person-timesto achieve total tourism revenue59.$1.4 billion, the number of tourists received and the total tourism income reached a historical peak. As one of the most prestigious ice and snow festivals in China, obviously,China Harbin International Ice and Snow Festival has become a business card of Harbin. This festival not only showcases Harbin's rich ice and snow culture and traditions, but also enhances Harbin's popularity and competitiveness, promotes industrial cooperation and service quality, and brings more development opportunities to the local economy.
In addition to the China Harbin International Ice and Snow Festival, which shocked the world, Harbin also held a series of heavyweight exhibition activities. For example: China Harbin International Economic Fair (hereinafter referred to as "Harbin Trade Fair"), Harbin Seed Industry Expo, China (Harbin) International Animation and Game Expo, etc. These exhibitions cover various fields such as construction, decoration, hardware, industry, machinery, processing, agriculture, forestry, animal husbandry, fishery and so on.
As the capital city of Heilongjiang Province, Harbin has a strong momentum of development in the exhibition industry in recent yearsThis is due to the unique geographical, cultural and industrial advantages of HarbinIt has provided strong support for the development of the exhibition industry.
Great locationLocated in Northeast China, Harbin is one of the central cities in Northeast Asia. It is easily accessible by rail, road and air networks, making it easy for exhibitors and visitors to get in and out. At the same time, Harbin is close to Russia, North Korea, South Korea and other countries, which provides convenient conditions for international exhibition activities.
The industrial foundation is strongHarbin has a complete industrial system, covering energy, machinery, chemicals, food and other fields. The development of these industries has provided a wealth of themes and resources for the exhibition industry, enabling Harbin to hold a series of industry-related professional exhibitions. In addition, Harbin is rich in agriculture, forestry and fishery, which provides strong support for the development of agricultural exhibitions.
Cultural tourism resources are abundantHarbin has a long history and profound cultural heritage, with many historical relics and cultural landscapes. At the same time, as a famous ice and snow tourist destination in China, Harbin's ice and snow culture is not only unique, but also has a long history. As early as 1985, Harbin founded the Ice and Snow Festival. In 2001, the Ice and Snow Festival merged with the Heilongjiang International Ski Festival and was officially renamed as "China Harbin International Ice and Snow Festival". Up to now, the Harbin International Ice and Snow Festival in China is known as the world's four major ice and snow festivals, along with the Sapporo Snow Festival in Japan, the Quebec Winter Carnival in Canada and the Oslo Ski Festival in Norway. These cultural tourism resources provide a variety of supporting activities for the exhibition activities, increasing the experience of exhibitors and visitors.
Strong policy supportHarbin attaches great importance to the development of the exhibition industry and has formulated a series of support policies. For example, in 2023, the General Office of the Harbin Municipal People's Government issued the "Interim Measures for the Management of Subsidy Funds for Supporting the Development of the Tertiary Industry (Convention and Exhibition Industry) in Harbin". Among them,International exhibitions for the introduction of projectsThe exhibition area reaches 10,000 square meters, and a subsidy of 1 million yuan will be given. The subsidy will be increased by 100,000 yuan for every 1,000 square meters of exhibition area, and the maximum subsidy amount shall not exceed 6 million yuan. National exhibition projects for the introduction of the organizationThe exhibition area reaches 10,000 square meters and a subsidy of 750,000 yuan will be given. For every 1,000 square meters of exhibition area, the subsidy will be increased accordingly by 750,000 yuan, and the maximum subsidy amount is not more than 5 million yuan. The issuance of the Harbin Convention and Exhibition Policy not only provides financial support, tax incentives, venue rental concessions for exhibition projects, etc., but also reduces the exhibition cost of enterprises. At the same time, it also actively promotes cooperation with domestic and foreign exhibition institutions to attract more well-known exhibitions to Harbin.
Adequate human resourcesHarbin has many institutions of higher learning and scientific research institutions, which provide a rich talent pool for the development of the exhibition industry. Harbin's exhibition practitioners have high professional quality and service level, and can provide high-quality services for exhibitors and visitors. In addition, Harbin also has an experienced exhibition planning and organization team, which can provide a strong guarantee for the success of exhibition activities.
The international influence is constantly increasingAs one of the central cities in Northeast Asia, Harbin's international influence is increasing. By holding a series of international exhibitions and activities, Harbin's economic, trade and cultural exchanges with all over the world have become increasingly frequent, attracting a large number of international exhibitors and visitors to participate in the exhibition. This not only enhances the international reputation of Harbin, but also brings more opportunities for the development of the exhibition industry.
There are two sides to any coin, though. Harbin's convention and exhibition industry is also facing some challenges.
First of all, the domestic exhibition industry is highly competitive. Other cities in China are also vigorously developing the exhibition industry, and Harbin needs to build an industrial agglomeration belt and industrial ecosystem by strengthening the agglomeration of the exhibition industry, so as to form a complete exhibition industry chain and value chain. For example, in the construction of exhibition venues, exhibition services, exhibitions, exhibition and cultural creativity, etc., industrial support and guidance, so as to continuously improve their competitiveness.
Secondly, the scale of development of the exhibition industry is relatively small. Compared with some developed areas, the development of Harbin's exhibition industry started late and the scale is relatively small, which also leads to a certain gap between its exhibition facilities and service level compared with first-tier cities. Therefore, Harbin can integrate the resources of the exhibition industry and strengthen cooperation with other cities to attract exhibition resources from all over the country to Harbin to hold exhibitions. At the same time, we should avoid competition with the advantageous industries of the MICE alliance cities, and instead focus on cooperation and highlight the characteristics and advantages of the local area.
Third, the development of Harbin's exhibition industry needs to combine its own characteristics and take the road of marketization, rather than blindly copying the experience of other places. An industry expert believes that if the Harbin exhibition industry wants to truly move towards marketization, it needs to follow the development idea of "bringing in and going out", that is, while building an independent exhibition brand, it should also actively introduce large-scale well-known mobile exhibitions to Harbin. This can not only promote the overall image of Harbin, but also promote the rapid development of Harbin's exhibition industry and the prosperity of the local economy, and also better enhance the competitiveness of Harbin exhibition enterprises.
This time, Harbin became popular, not by luck, nor by chance, but by accumulation. It is believed that through this opportunity, Harbin will not only make the cultural tourism "out of the circle", but also promote the exhibition industry to achieve a qualitative leap. At the same time, with the support of policies and the leading role of the exhibition industry, the "hot" will become "hot" and the "flow" will become "retention".