At the beginning of the Year of the Dragon, BYD took the initiative to launch the "Glory Edition" and the joint venture fuel vehicle to start a decisive battle, which directly triggered the car circle"** When everyone is lamenting that the joint venture fuel vehicle will collectively break the defense, we are interested in BYD's courage to launch the decisive battle, where does BYD's self-confidence come from to take the initiative at the beginning of the year?
The timeline is reversed to 2023, when BYD sold 3.02 million vehicles, helping Chinese car companies regain the sales championship in the Chinese auto market after 39 years. For every 3 new energy vehicles sold in China, there is 1 BYD, and for every 2 plug-in hybrids sold in China, 1 is BYD.
Looking at the world, the annual sales of 3.02 million vehicles have made BYD the global champion in new energy sales; In the fourth quarter of 2023, BYD's pure electric sales also surpassed Tesla and topped the global electric vehicle sales champion. At the same time, BYD's sales in 2023 will surpass Suzuki Group, ranking ninth in global car sales, becoming the first and only Chinese brand to enter the top 10 of the global car company's sales list in the 70 years of China's development. What's even more commendable is that BYD is also the only car company in the top 10 of the global car sales list with a continuous increase in market share.
Obviously, BYD's courage to take the initiative is here, and BYD's self-confidence in taking the initiative should come from the label of "BYD, the champion of all subjects". In 2023, several of BYD's star models have won the sales championship in various market segments, including the Yuan Plus, Song Plus, Qin Family and other models in the mainstream family car market.
It is worth mentioning that BYD is not only booming in the Chinese market, but also in overseas markets. In 2023, BYD's annual exports increased by 334% year-on-year, making it the largest growth among the top 10 global brands in export sales in 2023.
Behind the excellent sales, it often reflects the confidence of the multi-dimensional strength of car companies. Leading technology is a powerful tool for BYD to become the global sales champion. At present, BYD has established 11 research institutes and more than 90,000 engineers as the basis of the "technology fish pond", with a cumulative R&D investment of more than 100 billion yuan and more than 4 patents80,000 items. In 2023, BYD will successively release a number of disruptive technologies such as Yi Sifang, Yunlin, and DMO, and apply for more than 6,700 patents, with an average of 27 patents per working day; At the beginning of 2024, BYD will continue to release a new strategy for the intelligent development of new energy vehicles - vehicle intelligence.
BYD's previous "oil and electricity at the same price" strategy, as well as the current implementation of the "electricity is lower than oil" strategy, grasp the initiative of product pricing, and the excellent cost control ability brought by the advantages of the whole industry chain and the scale effect are also a link that cannot be ignored. Relying on the advantages of vertical integration, BYD's current cost control ability is even ahead of Tesla.
At the same time, BYD's forward-looking strategic vision is also an important part of the sales of the champion. With the establishment of the multi-brand matrix of Dynasty, Ocean, Denza, Yangwang and Equation Leopard, BYD has also quickly completed the full coverage from household to luxury, from mass to personalization, to meet the diversified car needs of the market and users.
As sales increase, BYD's international prestige is also rising. In the "2023 Industry List Top 10 Automobiles", BYD's ranking rose 2 places to 6th; In the list of "2023 Fortune 500", BYD's ranking rose 224 places to 212th; In the list of "2023 Top 500 Global Brand Value", BYD's ranking rose 147 places to 199th.
The blessing of the global sales champion and the steady improvement of brand value have injected strong self-confidence into BYD's "king fried" at the beginning of the year and the era of "electricity is lower than oil". Qin PLUS Glory Edition, Destroyer 05 Glory Edition, Hantang Glory Edition, Dolphin Glory Edition, Song PLUS Glory Edition, Seal DM-i Glory Edition, Song PRO DM-i Glory Edition and other models have been launched one after another, which is simply a battle of glory and another weight, and there is no doubt that it will accelerate the role transformation between domestic cars and joint venture fuel vehicles.
In addition to launching a targeted strategy for the Chinese market, BYD will become the first new energy vehicle brand to appear in the European Cup during Euro 2024, and the first Chinese car brand to cooperate with the European Cup. Today, BYD's new energy vehicles have entered 78 countries and regions around the world, and will continue to expand overseas markets in the future, contributing to the world's automobile oil to electricity and Chinese cars going overseas.