According to the surging news network, during the Spring Festival this year, Hanfu not only appeared on the CCTV Spring Festival Gala, but also entered ordinary streets and alleys, and some places also launched the "wear Hanfu and take the subway for free" activity. Big data from multiple e-commerce platforms show that since the beginning of this year, the search volume of Hanfu has skyrocketed, and the horse-faced skirt has become the most popular item in the Hanfu category. The horse-faced skirt once became a "New Year robe", which led to a round of traditional cultural consumption boom.
How popular is the horse face skirt? In Cao County, Shandong, the distribution center of Hanfu, the sales of clothing in the Year of the Dragon, which is dominated by horse-faced skirts, has exceeded 300 million yuan. In the theatrical evenings and temple fairs in tourist attractions in Luoyang, Henan, Quanzhou, Fujian and other places, people can be seen wearing horse-faced skirts.
As one of the representatives of traditional Chinese costumes, the horse-faced skirt has rejuvenated in modern society and has become a commercial phenomenon. This not only shows the charm of traditional culture, but also highlights its infinite possibilities in modern society. Behind the popularity of the horse face skirt, there is the credit of commercial publicity, but it also stems from people's love and pursuit of traditional culture.
The history of the horse face skirt can be traced back to the Song Dynasty, after hundreds of years of precipitation and inheritance. Today, it is once again in the spotlight of fashion and is a reflection of the charm of traditional culture.
In recent years, traditional culture has continued to heat up. Whether it is wearing traditional national costumes to take photos in popular scenic spots, temple fairs and lantern festivals, or walking into museums to experience the culture and wisdom contained in historical relics, more and more people feel the enduring charm of the traditional Chinese culture. These phenomena all reflect the return of traditional culture and the improvement of people's ability to recognize traditional culture. ”
The horse-faced skirt not only carries historical memory, but also conforms to modern aesthetics, and has both cultural heritage and aesthetic innovation. This reminds us to actively and deeply explore the connotation and value of traditional culture, combine it with modern aesthetics, and create more national tide products with cultural characteristics.
Let the national tide products, including horse face skirts, change from "popular" to "long-term red", and there can be more to be done. First of all, it is necessary to dig deep into traditional culture, tell traditional stories well, and use national tide products as the carrier to stimulate more people's interest and cognitive needs in history and culture. Secondly, we should actively promote the combination of traditional culture and modern design, and keep pace with the times to create more cultural products that meet the needs of modern aesthetics. In addition, it is necessary to be inclusive, with less scrutiny and more tolerance of phenomena such as "Hanfu going out on the street". (Guan Yubing).
*:Worker**.
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