Southeast Asia's "New Malaysia-Thailand" route has always attracted tourists from all over the world, especially Chinese tourists, with its rich culture, beautiful scenery and relatively cheap travel costs.
In recent years, although Singapore, Malaysia and Thailand have successively implemented visa-free policies for Chinese tourists, aiming to promote the recovery of the tourism industry, the growth in tourist flows has not met expectations.
What are the factors that lead to this phenomenon?
As a developed country, Singapore has a beautiful environment and high-quality urban management, but the high cost of living makes many tourists enjoy its unique charm while also feeling the financial pressure.
The high cost of living is undoubtedly a major problem lurking in all aspects of daily life. A glass of fresh juice** is about 40 yuan, and special snacks such as Dai flavored chicken feet** are close to 70 yuan. If you want to taste Singapore's famous Dungeness spicy crab, this dish alone, plus service charge and GST, can cost more than $1,200. If you forget the way back to the hotel after the meal and choose to take a taxi, you will need to pay more than 80 yuan for a short journey of less than 7 kilometers.
Malaysia and Thailand face tourism challenges due to their respective problems.
Prices** and safety concerns in Malaysia have caused some tourists to worry.
Although Thailand is constantly improving its tourism facilities and services, the implementation of some illegal policies and the related social problems have made some Chinese tourists hesitate. In addition, Thailand's relatively high airfare** also limits the growth of the number of tourists. Many netizens said that Southeast Asia, which used to be "poor travel", can no longer afford to go.
Despite the above issues, the tourist attraction of Southeast Asia cannot be ignored. Singapore's urban planning and public order, Malaysia's natural landscapes and cultural celebrations, and Thailand's temples and festivals are all unique tourism resources.
To solve the problem of tourist hesitation, it is not only necessary to improve the quality of tourism safety and services, but also to accurately convey the value and characteristics of the destination through effective marketing strategies, and also to take into account the humanization of tourism policies and services to better meet the needs and expectations of tourists.
The author believes that with the gradual recovery of the global tourism industry, Southeast Asian countries have the opportunity to attract more Chinese tourists by deepening cultural exchanges, improving service quality and strengthening security measures.