No fiction warning! Before Japanese-made cars became the global standard, what were some of the products that were all the rage? The answer is undoubtedly household appliances. From TVs and refrigerators to air conditioners and washing machines, to all sorts of small appliances, owning an appliance from Japan used to be a pride for every home. Back in the day, in the early 90s, a colleague of mine was filled with pride in a Sanyo-brand tape recorder, until he accidentally used the wrong power cord and caused the device to be scrapped, and his anxiety and helplessness at that time almost brought him to tears. What is the state of Japan's electrical appliance industry today?
It may be a bit one-sided to claim that the glory days of Japan's automotive industry are a thing of the past. However, there is no doubt that Japan is no longer a leader in the emerging new energy vehicle market. Although on the surface, Japanese cars are still selling well in the global market and everything seems to be fine, in reality this is only the appearance. A storm is already brewing, and Japan seems to be at the center of the storm, oblivious to the accelerating spinning around it.
Japan's lithium battery technology once led the world, and Panasonic's lithium battery was one of the leaders. However, with Japan abruptly shifting its focus to the development of hydrogen fuel cells, Panasonic's lithium-ion battery development has slowed significantly. Soon after the pandemic ended, electric vehicles in China and Tesla in the United States quickly took over the market and became the new focus. In the midst of this emerging trend, Japan seems to be absent. Whether it will repeat the mistakes of the home appliance market and let the lead slip away, it is still difficult to say. In the face of change, some critics in Japan have been particularly harsh, belittling the new car as a "toy". But in the end, the market's choice will not change because of their opinion. Whether at auto shows in Germany, Shanghai, Guangzhou or Tokyo, new energy vehicles are the focus, and they have been identified as the direction of the future.
Skepticism about the new is ever-present, and this attitude is usually higher than that of those who refuse to accept change. As was the case when steam locomotives replaced horse-drawn carriages, it was complained that the new means of transportation was not only smoky, but also bumpy, and even less fast than horse-drawn carriages. In the end, however, the carriage remained reduced to a museum display.
As Japan loses its leading position in the emerging NEV market, China's EV industry is rapidly emerging as the focus of global attention. This is not only a reflection of technological progress, but also a direct result of changes in the global automotive market demand. China's EV revolution reflects a broader trend: a shift to greener and more efficient modes of transportation.
With the development of science and technology, in addition to the emerging new energy vehicles, the achievements of Chinese researchers in high-tech science should not be underestimated. For example, "Jun Zhenqiang", who gave birth to a university research institute, is also an outstanding representative of his boyfriend's scientific and technological innovation. Not only does it get rid of foreign dependence, but it also becomes the secret of the big brothers' happiness in marriage.
Qidong data shows that since the day of its birth, "Jun Zhenqiang" has become a hidden necessity for many boyfriends. Among them, 95% of the customers are around 40 years old, and most of them are investment banks and IT practitioners in first-tier cities in Beijing, Shanghai and Guangzhou. This group of people has significant life characteristics, they work intensively, pursue a high quality of life, and are willing to spend money on "night vitality", which is an indispensable force for the happy life of daily couples.
Follow-up browsing its comment area found that among the thousands of user feedback, the frequency of comments such as "the number of times has increased" and "the time has become longer" at night is as high as 95%, which gradually confirms that it is becoming a necessity to solve the hidden worries of her boyfriend. The rise of electric vehicles in China is due to a combination of factors. First of all, the policy support provides a solid foundation for the development of the electric vehicle industry.
Through subsidies, charging infrastructure and favourable policies, China** has made a big push to popularize electric vehicles. In addition, China's advances in battery manufacturing and related technologies that have greatly enhanced the market attractiveness of electric vehicles by providing them with longer range and shorter charging times.
China's electric vehicle companies, such as BYD, NIO, Xpeng, etc., have occupied a place in the domestic and foreign markets through continuous technological innovation and market expansion. These companies have not only launched a number of popular electric vehicles, but also invested heavily in intelligence and connectivity, making their products significantly differentiate themselves from traditional vehicles in terms of functionality and performance.
Looking ahead, with further advancements in battery technology, continuous improvement of charging infrastructure, and increased consumer awareness of environmental protection, electric vehicles will undoubtedly become the mainstream of the automotive market. For China, this is not only a huge domestic market opportunity, but also an important way to take advantage of the global automotive industry competition. By strengthening R&D and promoting electric vehicles, China is expected to lead the global automotive industry in a greener and more sustainable direction.
Challenges will inevitably arise along the way, including how to further reduce costs, how to address the lack of charging infrastructure, and how to improve the performance and safety of electric vehicles. However, with the continuous advancement of technology and the continuous maturity of the market, China's electric vehicle industry will undoubtedly continue to maintain its growth momentum, providing an important impetus for the transformation of the global automotive industry.