Author: Qibai
Internet celebrity ice cream "Zhong Xuegao rushed to the hot search today, but the reason for the hot search is not its high price, but on a shopping platform, Zhong Xuegao ice cream, which was once priced as high as 60 yuan, is now **25 yuan a piece.
Consumers have said that they did not expect Zhong Xuegao's profit margin to be so high, and there is a feeling of being "cut leeks".
As a once smash hit "Internet celebrity ice cream", Zhong Xuegao's sales exceeded 1 billion yuan in 2019, and 48 million ice creams were sold in 2020. It even completed a Series A financing of 2 billion yuan in 2021, with a valuation of $1.2 billion.
However, in the summer of 2022, the topic of "Ice Cream Assassin" hit Zhong Xuegao hard. Since then, there have been rumors of layoffs, unpaid wages, and share freezes.
In 2023, many netizens will reveal on social platforms that they are owed wages by Zhong Xuegao, and type words such as "Zhong Xuegao pays back". An insider broke the news that "the wages in September have been owed until now, and there is no explanation or notice". Another netizen said that he was "laid off in the first batch in June, and all wages and compensation were in place on July 14, and he was laid off a month later and didn't know when he would get compensation."
At the same time, from December 2023 to before the Spring Festival in 2024, the equity of 7 subsidiaries held by Zhong Xuegao has been frozen by courts in many places, with the amount of frozen equity reaching nearly 38.8 million yuan.
At present, the number of employees has been reduced from more than 2,000 at its peak to about 100.