In the Internet era, in order to attract users, major businesses continue to reduce prices, issue coupons, etc., and the farmers' market wants to stabilize and broaden the flow of customers, what are the management methods worth learning?
1.Carry out activities on a regular basis.
It is more common for farmers markets to carry out first-class activities, and market operators need to carry out diversified activities in a rhythmic manner for core consumer groups, such as public welfare activities, performances, and full reductions, etc., to attract consumers' attention, and increase customers' recognition and loyalty to farmers' markets through activities. At the same time, farmers' markets can also use online platforms to promote online and offline simultaneously, expand the market customer base, and cultivate user stickiness.
2.Provide quality goods and services.
The goods and services of the farmers' market are the core competitiveness, and it is necessary to provide fresh agricultural products and high-quality services, including fresh distribution services, after-sales services, etc., to meet the needs of different consumers and increase customer satisfaction with the vegetable market.
3.Establish a membership system.
Establish a membership system, provide members with exclusive discounts, points redemption and other benefits, form a series of service solutions including membership activities, growth system, membership marketing, etc., enhance consumer loyalty, and at the same time, understand consumers' shopping preferences through member data, and optimize product types and services.
4.Optimize the shopping experience.
Optimize the shopping experience, such as providing a variety of payment methods, etc., to improve the consumer shopping experience, and at the same time, through big data integration analysis, understand consumer needs and feedback, and continuously improve and optimize the shopping process.
5.Introduction of Internet technology.
The introduction of Internet technology, the use of the Internet of Things, cloud computing, big data and other advanced technologies, to achieve agricultural product traceability management, intelligent operation management, etc., and through data analysis for precision marketing and optimization management, improve the level of market services.
Minkun Operation, a subsidiary of Minkun Holdings, has a professional and experienced operation and management team, which can provide a series of operable and implementable integrated operation solutions for farmers' markets, such as planning and design, supporting upgrades, and commercial operations, so as to empower the sustainable operation of the market in an all-round way.
In short, if the farmers' market wants to retain customers, it needs to tailor a set of specific strategies and plans based on its own actual situation and the characteristics of the target audience, and at the same time continue to explore and innovate to improve its competitiveness.