Behind the downgrade of consumption, we no longer want to be controlled by capital.
Consumerism is the trap and carnival of capital.
And this so-called trap is not consumption, but on the basis of completing our consumption to meet our basic living needs, the so-called expenditure to improve the quality of life.
In the topic of looking for a new consumption engine in 2024, it is the downgrade of today's consumption, because of the lack of luxury goods or real estate and other tracks that can stimulate consumption, resulting in the contraction of domestic demand, it is urgent to find a fulcrum of consumption to drive domestic consumption.
What is the essence behind the fact that most people are advocating consumption downgrading? It's because we don't want to be dominated by the ideas created by capital anymore, because we've become wiser, more Buddhist, and more realistic situations.
When capitalists want to sell their goods, they will first create a value concept, by changing people's concepts and then changing their buying behavior, they affect our cognition and needs through various media such as *** body, and use the excuse of improving the quality of life to let everyone consume more, and in order to be able to cater to this value, everyone has to make more money, but not everyone can earn this kind of expenditure to continuously improve the quality of life, so anxiety arises, and in order to alleviate this anxiety, The capitalists also created some soap operas and variety shows, so that the anxiety of ordinary people was soothed by this hypocritical happiness, but when we got rid of these short-lived imaginary pleasures, we still continued to be involved in such consumption operations.
is like the sentence in "Fengshen":
Horses see that what is decided by people.
And what we see is determined by the controller behind the **. The world is a vast network of domination.
And the logic behind this consumerism can be applied to other messages generally.
For example, Jia Ling's "Hot and Hot", some time ago, the movie was overwhelmingly publicized on the Internet, but when everyone's mobile phone was disgusted, the news decreased sharply.
Or, in order to let the essence of chicken into China, foreign-funded enterprises promote the harm of monosodium glutamate, when this concept gradually covers the whole network, everyone's concept will gradually form, so that everyone turns to abandon monosodium glutamate, and use chicken essence, but in the end it seems that monosodium glutamate does not cause cancer.
Or, if women want to show their beauty, they must wear exquisite makeup and beautiful clothes, here they take advantage of the current prevalence of feminism, so the main group of consumption is aimed at women, which will easily lead us to be led astray as a female group. Of course, this is not to say that this is not part of women's desire for their own beauty, but at least it must not be a kind of paranoia on our partigo.
In order to be able to sell their goods continuously, merchants will not make the quality of the goods to the extreme, but let it have a fixed service life, because it is too easy to use, and there is no chance to buy again.
We spend most of our time living in a blinded world, and what we see is what they let us see.
And when such a view of consumption forms a huge difference in life, and there is an imbalance between the consumption concept they create and the reality, people will begin to react, why do we live according to the rules they have formulated, who said that girls must wear exquisite makeup to be beautiful, so they began to pursue no makeup.
The downgrade of consumption is not a downgrade of quality, but a change in the way of improving the quality of life, but in the way we like, and the luxury goods we buy do not represent the quality of our life.
It's like eating a hot pot outside, it costs three or four hundred, but we move the hot pot to our home and prepare the ingredients ourselves, which is half of the cost outside, but we still enjoy a hot pot and save the transportation cost back and forth.
Why do you have to buy a house, you can still live in a rented house, and you can't take this thing away even if you die.
But have you noticed that when we used to dislike our fathers for the sake of saving, but when we grow up and realize the consumption trap, we eventually become them, or even worse. In their time, even if there was the birth of consumerism, but because their concept of economy was deeply rooted, these so-called isms did not have any impact on them, but the educated part of the people, on the contrary, did not resist this consumerism, but after experiencing it, we realized that we finally identified with our parents.
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