As independent brands continue to dig deeper into user needs, the market competition for medium and large pure electric sedans with larger space and more luxurious interiors is becoming more and more fierce, resulting in the emergence of many independent brand models with excellent product power and a sense of luxury that is comparable to millions of luxury cars.
With the opening of the first battle in the Year of the Dragon, Zhiji Automobile took the lead in this segment and launched the mid-term facelift model of Zhiji L7, and the configuration was also upgraded, and the starting price was directly killed within 300,000, reaching 29990,000 yuan, making its cost performance in the same class more prominent. And in this price range, there is also a heavyweight, that is, AVATR 12, which contains a high amount of "Hua".
So, as a competitor, how should Zhiji L7 and AVATR 12 choose?
Let's take a look at the appearance of the two models first, the Zhiji L7 adopts a closed front face, which is atmospheric and stylish. The headlights have a sharp shape, adding a sense of science and technology to the vehicle, and with the highly recognizable LED daytime running light strip, the front face has a visual impact.
From the side, the body lines of the Zhiji L7 are sleek and full, and a large number of aerodynamic design elements are also used to create a dynamic body stance. The roof is designed with a waterdrop edge curve and a sleek line that creates an ultra-smooth curve that looks like a supercar flying close to the ground. What's more worth mentioning is that the drag coefficient of the body of the Zhiji L7 is only 021cd, not only effectively reduces the energy consumption of the vehicle, but also highlights the dynamic fashion of the vehicle. In terms of body size, the length, width and height of the Zhiji L7 are 5108 1960 1485 mm, and the wheelbase is 3100 mm.
In terms of the tail, the Zhiji L7 also adopts a family-style design style, and incorporates futuristic design elements, making the entire tail more technological. The unique taillight shape also makes the vehicle look fuller and more powerful.
Compared with the sharp shape of the Zhiji L7, AVATR 12 uses a large number of curves to make the vehicle more rounded and dynamic. The family-style disc wing front face presents a unique youthful style. The avant-garde full-LED star brigade-style curvature light cluster shows off the elegance of taste. There is also a Halo interactive screen composed of 10,500 lamp beads above the front hood, which can instantly enhance the sense of ritual when lit.
From the side, AVATR 12 presents the body posture of a luxury coupe with a futuristic aesthetic design concept, and the body ratio is matched with a suspension body design, showing an elegant aura and a full sporty demeanor, and at the same time, the body drag coefficient is only 021cd, with intelligent frameless induction electric door, can make both sporty and convenient. What's more worth mentioning is that AVATR 12 can also be equipped with a forward-looking all-weather zero-delay ultra-clear electronic exterior mirror, which can make the vision better and the driving wind resistance smaller. In terms of body size, the length, width and height of AVATR 12 are 5020x1999x1460 (1450) mm, and the wheelbase is 3020mm.
In terms of the rear, the AVATR 12 has a more daring design, adopting a hatchback design without a rear porthole, which is used in conjunction with the high-definition stream** inner rearview mirror, which basically has no worries. At the same time, the full-LED star-track streamer taillights also have a luxurious texture after being lit. The sail-type active lifting sports rear wing also makes the vehicle more youthful and sporty.
In terms of interior, the Zhiji L7 is equipped with the world's first mobile social cockpit, which consists of 263-inch central control screen +155. Co-pilot entertainment screen +10The 5-inch hub screen forms a full-frame digital cockpit screen with a very shocking visual sense, built-in IM OS intelligent car machine system, the industry's first AI large model interaction and the new intelligent function "All the way to experience SHUA", which can make travel more convenient and interesting. At the same time, the Zhiji L7 is also equipped with German Bavarian semi-aniline leather seats, and the rear seats also support 10° stepless electric adjustment, in addition to heating and ventilation functions, it also adds multi-functional comfort configurations such as waist and shoulder zone massage that are rare in the same class, creating a luxurious high-end space for an "executive-level" rear experience. In addition, the Zhiji L7 also has a series of other ultra-luxury comfort configurations such as double-layer silent glass and a 22-speaker audio system, realizing a full-dimensional executive-level driving experience.
What's more worth mentioning is that Zhiji L7 is also equipped with LiDAR + Orin X chip, equipped with IM AD intelligent driving assistance, and has urban NOA capabilities. At the same time, its original "one-click AI driving" also solves the "last 1 meter" driving anxiety of most consumers, making driving easier and safer.
AVATR 12 adopts a surround instrument panel design, 345-inch all-in-one remote screen +15The combination of the 6-inch central control screen makes the cockpit full of future technology, and the built-in in-car system developed based on HarmonyOS 4 is silky smooth to operate, and supports Huawei sharing, smart screen projection, smart camera, car-home interconnection, and petal maps car maps. It can make navigation and intelligent driving clear at a glance. In addition, AVATR 12 is also equipped with 3D beam rhythm atmosphere lights, pure natural wood center console, active lifting dual 50W mobile phone wireless charging, full sense of double zero gravity space seats, suede-like headliner, fully upholstered clamshell four-door storage compartment, NAPPA leather seats and steering wheel, full of luxury atmosphere. And AVATR 12 is also equipped with a 27-speaker sound system, with 71.4 channels, can bring an immersive audio-visual feast. In terms of intelligent driving, AVATR 12 is equipped with three lidars and is equipped with Huawei's high-end intelligent driving system HUAWEI ADS 20, the intelligent driving experience can be said to be far ahead.
In terms of power and range, the Zhiji L7 was born on the high-end intelligent electric platform of Zhiji, providing two endurance versions of 708km and 625km, of which the 708km endurance version is rear-wheel drive, with a maximum power of 250kW, a maximum torque of 475N·m, and a 000 acceleration of 59 seconds. The 625km endurance version is a front and rear dual-motor four-wheel drive, with a maximum power of 425kW, a maximum torque of 725N·m, and a 000 acceleration of 3At 87 seconds, the power performance is quite ferocious.
In addition to power, the handling of the Zhiji L7 is also quite excellent, not only has a front double wishbone exclusive to luxury cars, a rear multi-link independent suspension, but also is equipped with the only full-time four-wheel intelligent control chassis in the same class, which has undergone F1 Williams master chassis tuning, which can bring a smoother and smoother luxury executive-level driving texture. At the same time, the Zhiji L7 is also equipped with an intelligent four-wheel steering system, millisecond-level all-road electronic intelligent damping suspension, EVD vector four-wheel drive technology and ETAC edge torque control technology, which can make driving more accurate and flexible, and cope with various road surfaces more calmly.
The AVATR 12 is available in 700km and 650km range, and is equipped with Huawei's DriveOne high-voltage electric drive system. Among them, the 700km endurance version is rear-wheel drive, with a maximum power of 230kW, a maximum torque of 370Nm, and a 000 acceleration of 67 seconds. The 650km endurance version is front and rear dual-motor four-wheel drive, with a maximum power of 425kW, a maximum torque of 650N·m, and a 000 acceleration of 39 seconds. The power performance is basically tied with the Zhiji L7.
In terms of handling, like the Zhiji L7, AVATR 12 is also equipped with a combination of front double wishbones and rear multi-link independent suspension, the difference is that the four-wheel drive version of AVATR 12 is also equipped with a four-drive torque distribution system, which can improve the vehicle dynamics, the passability of low attached road surfaces, and the stability of the vehicle under extreme working conditions. At the same time, Huawei iTrack can also use microsecond-level fine real-time traffic perception technology to fine-tune the torque at the millimeter level when encountering complex road conditions such as speed bumps and low-attached road surfaces, improving vehicle smoothness and safety.
In terms of configuration, we selected two models with similar configurations for comparison, which are priced at 34The 990,000 yuan 2024 Zhiji L7 Max Long Endurance Performance Edition is priced at 34080,000 yuan AVATR 12 650 three-laser four-wheel drive performance version.
The advantages of Zhiji L7 are: front car departure reminder, side blind spot image, track reversing, suspension soft and hard adjustment, overall active steering system, electric rear tailgate position memory, intelligent remote control key, main driver's leg rest, second-row seat electric adjustment backrest angle adjustment, 256-color active ambient lighting, rear independent air conditioning, three-zone air conditioning, Qualcomm Snapdragon 8155, multi-layer soundproof glass throughout the car, etc.
The advantages of AVATR 12 are: rear collision warning, fatigue driving reminder, in-car vital signs monitoring, rear side airbags, automatic ramp exit (entry), memory parking, steep hill descent, electric spoiler, active noise cancellation, Nappa leather seats, co-pilot lumbar adjustment, boss key, facial recognition, HICAR, K song function, 27 speakers (Zhiji L7 is 22 speakers), rearview mirror in the stream, sentry mode, 3 lidar (Zhiji L7 is 2), etc.
Through comparison, it can be found that in the case of extremely similar conditions, the comfort configuration of Zhiji L7 is higher, while the intelligent configuration of AVATR 12 has a slight advantage, and consumers can also make trade-offs according to their own car needs.
Uncle Che concluded. From the point of view of appearance, the Zhiji L7 and AVATR 12 are very recognizable and visually impactful. In terms of interior, the Zhiji L7 has more outstanding business comfort, and the AVATR 12 is more youthful and sci-fi. In terms of intelligence, both Zhiji L7 and AVATR 12 are very capable of playing in the same level. If you consider it from the perspective of use scenarios, Zhiji L7 is undoubtedly both business-friendly and IKEA-friendly, and AVATR 12 with HarmonyOS cockpit is undoubtedly more home-oriented.