"Saliva" sold more than 100,000 pieces, and the national brand Bluetooth headset quietly became popular
The total sales of the top 10 categories in the United States of TikTok Shop in this issue are about$58.5 million。among othersBeauty & Personal CareContinue to lead the marketUnderwearSecondly,CollectiblesRanked third, the GMV of the first three categories exceeded combined$30 million
class data,Beauty & Personal CareThe weekly sales volume was about 1.46 million pieces, and the weekly sales were about 19.09 million US dollars; "** with lingerie".Weekly sales of about 590,000 pieces, weekly sales of about 8.47 million US dollars; CollectiblesWeekly sales were about 170,000 pieces, and weekly sales were about $5.47 million
The sales ranking is followed by the following"Sports and outdoor", "mobile phone digital", "health care products".category, the weekly sales of these three categories are in4 million - 5 millionUSD range. As a popular category with a wide range of users, sports and outdoor sales growth is relatively stable, and the sales volume is basically stable within the TOP4, while the ranking rotation of the rest of the categories changes greatly, showing a high degree of market demand and a gradually fierce competitive environment.
Segment the selection on, according totabcut close-upThe data provided is observed, listed:Beauty & Personal Care"The first star hit product on the weekly list of categories"gurunanda coconut oil saliva"Consumption is hot, and a total of 1060,000 pieces, and now the total sales are as high as 1.3 million pieces, which continues to driveBeauty & Personal Care"The growth of category GMV.
It is understood that as an affordable alternative to scaling and expensive dental strips, this saliva has a mint flavor, which has a significant effect when used for the first time, and can effectively fade the stains left by coffee, tea, wine or human teeth, making the product continue to sell well since last year, and also highlighting the increasing oral care needs of consumers in the United States.
And whereas"Mobile Digital".In the category, one from Lenovo"X15 Pro Headphones Wireless Bluetooth Noise Cancelling HeadphonesIt has also become a popular bestseller in the category.
It is reported that the Bluetooth headset is sought after by consumers in the United States for its advantages of high appearance, good sound quality, waterproof and noise reduction, easy to use and operation, stable and fast signal transmission, and cost performance. The product is currently priced at TikTokUSD, sold 1850,000 piecesTotal sales are close to $2 million.
In addition"Household items".In the category, one is priced at 4$99"Save money binder".It also suddenly became popular in this issue, with weekly sales of 1580,000 pieces, with sales also reaching $110,000.
According to the relevant social trends, the popularity of this product mainly caters to the popularity of overseas social mediaSave $5050 with 100 envelopes on the Money Saving Challenge Trend。Therefore, although the product is not high-tech, it is better than the ingenuity of the design, and consumers use this way of saving money with binders easily and interestingly, so that the product can easily sell tens of thousands of pieces in less than two weeks after its launch.
See the figure below for the detailed category list:
Click ** for full size).
Sell 1 in a single day10,000 pieces! The dental scaler absorbs nearly one million dollars a week
According to tabcutAccording to the data, there are 3 new brand stores in the TOP10 list of small stores in this issue, namely:
Listed in this issue's listFourth place, a small store mainly engaged in the category of "beauty and personal care".bitvae oral care, with weekly sales of about 98$60,000, a hit in a small store"Bitvae Oral Irrigator".A total of 34,845 units were sold in this period. Listed in this issue's listNinth place, the main "beauty and personal care" category of the small store Canvas Beauty Brand, its store weekly sales of about 67$70,000, a hit in the store"Body Gel".A total of 32,373 units were sold in this period. Listed in this issue's list10th placePrime Bites Protein Brownies, a small store specializing in "food and beverage", has weekly sales of about $620,000 and is a hit in the store"Prime Bites Protein Variety Snack Pack".A total of 13,576 units were sold in this period. The fourth store on the list is a hot product"."Bitvae Oral Irrigator".It is a cordless portable oral irrigator that is currently on sale25.99- 27.$99。With adjustable water pressure, innovative jet mode, and long battery life, many users have commented that it is perfect for travel, and it is not bulky, not suitable for packing or taking up counter space.
The data shows that"Bitvae Oral Irrigator".There was an explosion in this issue at 2-26,Sell 1 in a single day010,000 units sold, which directly drove the overall sales of small stores in this period.
According to foreign media reports, a set of data from LinkedIn shows that the global oral care and oral hygiene market will be 360$800 million, reaching 43.3 billion in 2029$300 million, with a CAGR of 31%。
So, no matter whatCoconut oil snortingStillThis oral irrigator,Behind the popularity of these products is the increasing attention of the public to oral health, as well as the deep dependence on oral hygiene products such as mouthwash, dental floss, oral freshener, etc., and it is expected that oral care-related products will still be the mainstream consumer focus of the market in 2024, with a certain strong explosive force.
Also in the beauty and personal care track, body care, as a sub-category with great potential, is targeted by more and more sellers.
It's like a popular product from Canvas Beauty Brand's small store"Body Gel".It is claimed that the formula is rich in antioxidants, which can make **soft, shiny, non-greasy, firm**, prevent sagging and wrinkles, and has the role of perfume, you can choose your favorite taste, which is favored by many female consumers.
In terms of delivery data, the number of goods brought by the product reached 1,500, of which the highest number of goods reached 2.4 million times, and the estimated maximum sales volume of a single product reached 102 pcs.
The influencers reveal their own skin pain points in their daily skin care sharing, and then implant products to provide users with solutions.
The spread of a large number of grass** on TikTok has also made this product very popular in a short period of time**, and sales have also risen all the way.
Up to now, the total sales of the product in the small stores in the United States have reached 43790,000 units with cumulative sales of $5.5 million.
The following is the list of small store data in this issue: