“It's my voice, and it looks like another me is about to replace meA host friend lamented in the WeChat circle of friends, and the text was accompanied by a paragraph**, in which his familiar voice was reading a text.
Recently, Jianying produced by Douyin has added a new function, called imitation timbre, which completely democratizes AI imitation speech, and anyone can easily use this function to record their own timbre: you only need to read a 10-second text provided by the system, and the system will quickly analyze your timbre and imitate it. Then all you have to do is provide a piece of text, and the software will read it out loud in your voice, both in tone and tone, so realistic that it's real enough to be true.
In fact, there is already open source software on the market that can imitate anyone's voice, but it is more complicated, and on some audio platforms, some people have begun to use AI to imitate the voice of more mature hosts and publish reading works. This is really not good news for voice actors, because their voice is no longer a unique personal skill, and it can easily be replicated by others with AI.
The broadcasting and hosting industry is already a sunset industry, and it will soon be replaced by AI?
The development of AI may indeed have a certain impact on the broadcasting and hosting profession, but it will not necessarily make it completely laid off. Mechanical repetitive tasks such as simple dubbing or ordinary news that are not too demanding may be replaced by AI, such as the use of AI hosts in "Hangzhou News Network" during the Spring Festival.
However, in many situations where human emotion, creativity, and hosting talent are required, the role of the host remains very important. They are able to inject personal style and emotion into the show, and they are able to establish an emotional connection with the audience, improving the charm and affinity of the show.
For example, at a wedding, you can't use an AI computer to officiate next to you, right? On some variety shows, the host himself is also one of the participants on the field, and a talking person is needed to interact and mediate during the event. Therefore, although AI may have a certain impact on the broadcasting and hosting profession, it will not completely lay off the broadcasting and hosting profession.
On the contrary, with the development of AI technology, the responsibilities of the broadcasting and hosting profession may undergo some changes, which requires the host to adapt to the development of new technologies. Help the host save some mechanical actions and improve work efficiency.
AI can also provide personalized and topic selection suggestions and further enhance the professional ability and creativity of hosts through sentiment analysis of voice or text, based on big data or audience preferences and needs, to stay competitive.