Author: Chacha.
A new car becomes a hearse! Ideal reported netizens
On March 1, Li Auto's new MPV model MEGA was officially launched, with a single model price of 55980,000.
In addition to the ** that relieved Xiaopeng X9, the ideal was the most discussed, and there was also a spoof picture circulating on the Internet.
*, MEGA was maliously PS, and the words "Lay" and "New Energy Funeral Car" appeared on the body, which was very unlucky.
On March 4, Li Auto officially reported the blogger who made the image to the platform, saying that it "seriously infringed on the product image and brand reputation of Li Auto, which has constituted an insult", and has asked the platform to delete the relevant content.
As of press time, the relevant content has been removed from the shelves.
Interpretation:When the appearance of the car was just announced, some netizens called MEGA "the first iron train man of middle-aged people". It can be seen from the interaction between the ideal official and netizens that its tolerance for netizens ridiculing the appearance of MEGA is actually very high.
But even so, this "hearse" incident still made the ideal a little anxious.
It is normal for Li Auto to be in a hurry.
First, as a newly launched product, MEGA's product image has been smeared, and the negative impact is very direct.
Some netizens who saw the related ** said: "It's impossible to buy it, it's really unlucky."
The second is the listing of the ideal mega, which is somewhat cold.
Until the evening of March 5, Li Xiang and Ideal's related accounts did not release any sales information about MEGA, which does not seem to be in line with the logic of Li Xiang himself and Li Auto. After all, Li Xiang's activity on Weibo is quite high, and the original monthly sales list has been dismantled into a weekly Monday update, which is also the first to be launched.
2023 is the best year for Ideal since its inception in 2015. In the last month of the year, Ideal achieved 50,000 units in a single month for the first time, which is an achievement that has never been achieved by new car manufacturers. In addition, Ideal also ushered in the delivery of the 500,000th new car in 2023, becoming the first new force to achieve the delivery of 500,000 new cars.
For 2024, Ideal has an even more ambitious ideal, setting an annual sales target of 800,000 units. However, as competition in the market gradually increases, the pressure on the ideal has also risen sharply.
In the composition of 800,000 vehicles, the ideal MEGA is actually an important part. Li Xiang once said that MEGA will become the No. 1 sales volume of all passenger cars above 500,000 yuan, regardless of energy form or body form. According to the ideal forecast, the annual sales target of MEGA is around 100,000 units, that is, 8,000 to 10,000 units per month.
In fact, looking at the entire MPV market, there are not many models above 500,000 yuan. In terms of sales, taking December 2023 as an example, the sales volume of the Zeekr 009 will be 2,310 units, the Mercedes-Benz V-Class will be 1,371 units, and the Buick Century will be 1,198 units.
Do a simple arithmetic problem. Excluding the versions of the above models that are less than 500,000 yuan, plus the imported Toyota Alpha, Wilfa and Lexus LM, the monthly sales of the entire MPV market of more than 500,000 yuan add up to less than 5,000 units. The Ideal Mega's sales target is small, almost double the sales of all these models combined.
If we talk about the entire car market of more than 500,000 yuan, the situation is even more complicated. According to the data of the Automobile Dealers Association and the Passenger Car Association, a total of 242 models will have a single transaction price of more than 300,000 yuan in 2023, with annual sales of 3.15 million units; the retail sales of models above 400,000 yuan were 730,000 units; The top 10 sales of models with more than one million yuan were 17880,000 units, a total of nearly 200,000 units.
In this way, the market in the range of 50-1 million yuan** where MEGA is located, the overall sales volume is about 300,000 units. If Mega wants to win 50,000 units, it will have to win one-sixth of the share, which is so difficult for an MPV that it should be expected to fall short of expectations.
Quite dramatically, after the launch of the Ideal MEGA, its competitors include the Xpeng X9, Denza D9, Zeekr 009 and VOYAH Dreamer, as well as the M9, which is not an MPV but is similar in size, and there has been a significant customer return.
Among them, the DENZA D9 became the biggest winner, with a bumper harvest in store entry and order, with more than 1,700 new orders over the weekend. The Xpeng X9 ushered in a big explosion in store entry, and the order increase was at least 40% higher than that of the steady-state weekly. After the announcement of the **, MEGA sent a large number of new orders for competing products.
Once, the ideal relied on the lifeblood of the market segment, and several sorties hit the bull's-eye. Now, MEGA seems to have failed to live up to expectations, and has put Ideal in a passive situation. Wenjie has topped the sales list of new forces for two consecutive months, and other independent brands are also going deeper into the hinterland of the L series.
NIO reported a net loss of 207 for the year200 million yuan
On March 5, NIO released its financial results for the fourth quarter and full year of 2023. According to the financial report, NIO's revenue in the fourth quarter was 1710 billion yuan, a year-on-year increase of 65%；Net loss of 5367.7 billion yuan, a year-on-year decrease of 72%, a month-on-month increase of 178%。Non-GAAP adjusted net loss was 4801.7 billion yuan, a year-on-year decrease of 52%, a month-on-month increase of 215%。
Annual revenue of 556200 million yuan, 160,038 new vehicles were delivered for the year, and the net loss for the year was 207200 million yuan, R&D investment of 13431.4 billion yuan.
Interpretation:In 2023, NIO's total revenue reached 55617.9 billion yuan (about 78.5 billion$33.6 billion), an increase of 129%。This increase was mainly due to higher vehicle sales, which for the full year were 49257.3 billion yuan (about 69.5 billion$37.7 billion), an increase of 82%。
Behind this increase was an increase in deliveries, although the average selling price decreased due to a change in product mix. However, car deliveries in 2023 reached 160038, a year-on-year increase of 307%, which is a relatively good performance.
However, rising costs remain a challenge for NIO.
NIO's cost of sales in 2023 is 52566.1 billion yuan (about 74.1 billion03.8 billion US dollars), an increase of 191%。
This resulted in a full-year gross profit of 3051.8 billion yuan (about 4.5 billion$29.8 billion), gross margin decreased by 40.07%, up from 10 in the previous year4% to 55%。
In addition to sales, NIO's other revenues also showed positive growth, with 6360.7 billion yuan (about 8..)95.9 billion US dollars), a significant increase of 691%, which reflects increased demand for accessories sales and charging solution services.
In terms of operating expenses, NIO increased its R&D expenses and sales, general and administrative expenses.
Although NIO's financial situation is not particularly good, NIO has never been stingy in R&D investment. For the full year 2023, R&D spending was 13431.4 billion yuan (about 18.5 billion$91.8 billion), an increase of 239%。The increase was also attributable to an increase in the cost of designing and developing new products and technologies, as well as an increase in the cost of personnel in the R&D function.
Selling, general and administrative expenses were 12884.6 billion yuan (about 18.5 billion$14.8 billion), an increase of 223%。This reflects NIO's increased costs to sales staff and increased marketing activities.
Overall, NIO's operating loss in 2023 was 22655.2 billion yuan (about 31.2 billion$90.9 billion), an increase of 448%。The net loss was 20719.8 billion yuan (about 29.5 billion$18.3 billion), an increase of 435%。
It is worth mentioning that the company's cash flow is still very abundant.
As of December 31, 2023, NIO's cash and cash equivalents, restricted cash, short-term investments and long-term term deposits totaled RMB57.3 billion (approximately US$8.1 billion).
This financial report from NIO reflects its strategy to survive and thrive in the highly competitive electric vehicle market.
Despite the challenges of rising costs and declining profit margins, NIO has also delivered considerable profitability by increasing its charging services and parts sales, demonstrating positive growth potential and the company's resilience.
In the context of the first war, although NIO will not take the initiative to sell new cars at a lower price in order to maintain its high-end brand image, the behavior of increasing the allocation at the same price has indeed put pressure on NIO's profit margin.
With the continuous impact of the domestic auto market in 2024, it is worth continuing to pay attention to what kind of means NIO can come up with.
Suspected of being hit by arson, Tesla's German factory stopped production
According to AFP, Tesla Inc., as well as local authorities in Germany, said that on Tuesday, someone suspected of setting fire to a high-voltage line near Tesla's German factory, causing a power outage at Tesla's only manufacturing plant in Europe, and Tesla was forced to stop production at the German factory. "In the early hours of the morning, there was a power outage on the public power grid due to a suspected arson attack, which led to the halt of production," Tesla's statement said. ”
The BYD Yuan Plus Glory Edition is officially launched, with a starting price of 11980,000 yuan
On March 4, the Yuan Plus Glory Edition was officially launched, with a total of 5 models and an official guide price of 11980,000 yuan—14780,000 yuan. Just after the Spring Festival in 2024, BYD Qin, Han, Tang, and Song have successively launched the Glory Edition, and now, the Yuan Plus Glory Edition 11The starting price of 980,000 yuan once again dropped a "depth charge" on the market.
Li Auto established a sales and service company in Xi'an
Tianyancha APP shows that recently, Changli Bank (Xi'an) automobile sales service was established, the legal representative is Yang Haishan, with a registered capital of 1 million yuan, and its business scope includes automobile sales, second-hand car brokerage, small and micro bus leasing services, electric vehicle charging infrastructure operations, driving services, etc. The equity panorama penetration chart shows that the company is wholly owned by Beijing Liding Automobile Sales***, which is a wholly-owned subsidiary of Leading Ideal HK Limited, a subsidiary of Li Auto.
Mercedes-Benz BMW joint venture company settled in Beijing
On March 4, Mercedes-Benz and BMW's joint venture Beijing Yi'an Qi New Energy Technology Co., Ltd. officially settled in Chaoyang, Beijing, and will operate a supercharging network in the Chinese market.
The four major brands of Chery Group officially announced a lifetime warranty for all models, complete vehicles + used cars
According to Chery Group's WeChat news, on March 4, Chery Group's four major brands, Chery, Xingtu, Jietu and icar, jointly announced the lifetime warranty of all models + used cars, becoming the first automobile company in the industry to have a lifetime warranty for all models + used cars under the group.
CATL confirms the launch of new batteries
CATL recently revealed the latest progress of M3P batteries in response to investors' questions. CATL said that the company's M3P batteries have been implemented in the models cooperated by Chery and Huawei, and it is also promoting project cooperation with other customers.
All Toyota plants have resumed production, and the suspension of shipments issued by Japan** has been lifted
On March 4, Toyota Motor restarted two production lines at its two plants in Gifu and Mie prefectures, which had previously been suspended. This is because the suspension of shipments of three automotive diesel engines issued by Japan** for Toyota Industries has been lifted. As a result, all of Toyota's 14 vehicle plants nationwide are operating normally.
The BMW Group starts construction of a battery assembly plant in Thailand
The BMW Group announced on March 4 that it has started the construction of a battery assembly plant in Thailand, for which the BMW Group has invested more than 1.6 billion baht (about 3.6 billion).2.2 billion yuan), of which nearly 1.4 billion baht (about 2.).RMB 8.1 billion) will be used to purchase state-of-the-art equipment and systems.
Volkswagen Group's battery business, PowerCo, will not be IPO until the plant is in operation and the products are put into operation
According to Reuters, Thomas Schmall, head of Volkswagen Group's battery business, said that Volkswagen Group will not consider listing its battery business Powerco until the battery plant is up and running, and the unified battery cell is put into use, basically ruling out the possibility of an IPO of the battery business before 2026.
Domestic refined oil prices ushered in the third increase in the year
According to the national news on March 4, according to the recent changes in oil prices in the international market, in accordance with the current formation mechanism of refined oil, from 24 o'clock on March 4, 2024, domestic gasoline and diesel will increase by 125 yuan and 120 yuan per ton respectively. After the price adjustment, the cost of consumer travel will rise slightly, taking a family car with a fuel tank capacity of 50 liters as an example, it will cost 5 yuan more to fill up a tank of 92 gasoline or 95 gasoline than before.
Ideal Car MEGA