Whenever the ideal needs traffic, Li Xiang, the "king of Weibo", will always stand up in person.
On February 20, Li Xiang, CEO of Li Auto, suddenly posted a Weibo, reviewing and summarizing 2023 in a very surprising ironic way, he said:
OneSales are not good. 37.60,000 units sold, of which 400,000 were sold to used car dealers. The background of this sentence is quite interesting, last year there were many ** reports that a large number of ideal L series quasi-new cars were wholesaled to second-hand car dealers and other channels for export and domestic sales, so it is believed that the ideal total sales volume is suspected of "water injection".
IINOA is particularly strained. It was only pushed to Li Xiang alone, not all car owners. Similarly, Ideal Intelligent Driving also experienced a "roller coaster" reversal last year. At the beginning of the year, the official over-profile "100 cities NOA", as it became "100 cities commuting", and then to the "store NOA" at the end of the year, the performance of ideal high-end intelligent driving has indeed undergone a multi-level reversal.
In addition, when the ideal announced the internal test city NOA, NavInfo and other industry manufacturers pointed out that "when the key sensors are blocked, the vehicle machine system still displays the lane and traffic light, and it is very accurate." On this basis, the ideal NOA is not "true without a picture", but a false without a picture.
Three,Can't do some brands of cars, 180 mph rear-end trucks, can hit the truck into the orbit of Jupiter, the driver of the car unscathed.
This summary is the most seriously criticized by netizens at home and abroad. Because what Li Xiang said was related to a traffic accident that occurred with the owner of his own car. At that time, the owner of the ideal L7 rear-ended a large truck, three seconds before the collision its speed of up to 178km h, the final collision caused the roof of the L7 to be almost completely lifted, A, B pillar and other key stress areas directly broken, causing a wide range of discussions on the Internet.
After posting this Weibo, Li Xiang quickly rushed to the hot search and got a lot of traffic and popularity. However, I originally thought that this meeting would be similar to before, and it was supported by the comments of netizens and its own car owners, but in fact, Li Xiang's move was criticized by a large number of netizens, and the comments with the highest number of likes were all complaining about Li Xiang.
Some netizens said, "As a car owner, every time I see this kind of speech, sometimes I am a little speechless." At least 180 The accident was fatal, and you are playing with it here, is it appropriate? There are also many netizens who commented: "As the founder and CEO of a well-known company, I am always yin and yang, and I am very defeated." ”
In short, Li Xiang's Weibo may not have achieved too good results, but no matter what the result is, there is one thing he won, that is, it has become the focus of everyone's attention again and attracted traffic. And that's probably what it's about.
Why? As we all know, Li Auto will hold a MEGA new car and L789 facelift launch conference on March 1, and in recent days, Ideal has invited a lot of ** to Sanya, Hainan for a test drive of MEGA new car.
But perhaps because the MEGA car began to take the initiative to warm up at the beginning of last year, and in the second half of the year, there was a wave of heavy publicity, resulting in little discussion on the Internet in the days leading to the press conference, and everyone was more attracted by the new actions of friends such as BYD Qin plus price reduction and the launch of the new Extreme Krypton 001.
On the other hand, at present, Ideal has entered the dilemma of sales growth, mainly because it has been comprehensively crushed by Li Xiang, who is regarded as a "direct threat" to Huawei. From January 1 to February 18, 2024, the sales volume of the M7 bicycle in Wenjie is 3970,000, almost close to the sum of the three ideal L cars, in the total sales list of the brand, the world is also 4250,000 units suppressed the ideal 4130,000 units.
During the Spring Festival, Yu Chengdong drove the M9, and successfully exploded the traffic of the entire Spring Festival stalls with his personal circle of friends, coupled with the full push of Huawei's version of the nationwide version of intelligent driving, not only for the ideal, but also for other new power car companies to deeply feel the unprecedented competitive pressure.
At present, Huawei's growth momentum continues to be fierce in terms of popularity and sales, coupled with the official launch of another traffic giant in the following March, Xiaomi Auto, which will further exacerbate the traffic anxiety and sales concerns of new forces.
On the one hand, his new car was released, and on the other hand, his friends were too strong, so Li Xiang personally stood up and spoke out at this time, and it was only natural that he would create heat with the yin and yang irony content of "words are not amazing and endless".
In terms of Weibo marketing and publicity, Ideal and Li Xiang have always been masters among masters, and the Great Wall has also been unconvinced, but finally left the scene. With the entry of Huawei and Xiaomi, the ideal has ushered in an opponent, and the public will also witness more good shows.