Among the 12 zodiac signs, the "dragon", as the totem of the Chinese nation, has a special meaning in the hearts of the Chinese people.
The traditional Chinese dragon element has a very mature performance style for a long time, and in the Year of the Dragon marketing, the image of the dragon is only the image of the dragon in various styles, and the brands have changed n kinds on the basis of the original dragon element, and the differentiated content space is getting narrower and narrower.
Among them,Hisense TVU8KL and light painting artists work together to create"Light painting dragon and phoenix welcome the new year,It is the integration of traditional culture of dragons and modern technology,It shows a unique style that is deeply rooted in the hearts of the people,Leave a strong visual memory to the public。 aIt not only shows the excellent Chinese culture, but also reflects the charm of modern science and technology.
1. Inject cultural connotation into traditional culture into products; da
A pair of dancing and jubilant beasts are the vitality of the product culture in the Year of the Dragon
In front of the Yongding Gate in Beijing, a pair of colorful dragons and phoenixes, with traditional elements and the vitality of modern science and technology, seem to break through the night and fly into the sky.
When the ancient mythical beast appears in the form of light and shadow under the night, the cultural impact of the collision between the ancient and the modern, and the unfamiliar expression of familiar things, have both the traditional intimacy and the full freshness.
The video works that can enter the heart are not only visually stunning, but also in their profound cultural connotation. fjlk;da
From the perspective of art form, the light painting technique is novel and unique, and the form of expression alone can attract the public's attention. In addition, the dragon element is a well-known national totem among the Chinese people, which constitutes an internal contrast and collides with cultural sparks.
From the perspective of content structure, the dragon and phoenix Chengxiang has been an auspicious symbol in the hearts of the Chinese people since ancient times, symbolizing take-off. The "dragon and phoenix" two big beasts in the same frame,It is Hisense TVU8KL wishes people good luck in the New Year。 The dragon and phoenix painted by the light are particularly vivid, the positive and optimistic power overflows the screen, and the blessings are more direct to the hearts of the people.
These cultural values and emotional implications,They can all be intuitively perceived by people,Hisense TVU8KL can also be remembered by everyone by the New Year's gift of "Dragon and Phoenix Welcome to the New Year"。
Hisense TV with professional image poweru8kl makes the work more glamorous
When "Dragon and Phoenix Welcome to the New Year" slowly appeared in the public eye and caused a strong response,Hisense TVU8KL also recorded the behind-the-scenes story of the work,Further satisfy people's curiosity about the creation of light painting art。
In many people's imagination, the brilliant light and shadow are the free stroke of the pen after a burst of inspiration. But Hisense TVU8KL revealed in the short film,Site selection before the creation of light painting、Theme concept、Light source experiment ......Every preparation will affect the finished film.
And the real completion of a good work lies in the moment when it enters the eyes of the audience. The images created with painstaking efforts also need professional terminal equipment to be realistically presented. In particular, the light painting created with night as the curtain and light as the pen has particularly high requirements for the light and dark detail processing ability of the terminal equipment.
CarryingULED X platform technology,With champion-level picture quality,Hisense TVU8KL of reference-level image level,Use technology to "support" these works。
Passed2400 class partition mini LEDpixel-level light control technology,Hisense TVU8KL can make the bright field clear,Deep black field,Adjust the overall picture more accurately,Make it transparent and three-dimensional。 3300nits stable peak brightnessIt can also ensure high contrast, so that the colors are rich and not distorted.
At the same time,This vivid color presentation will not fade due to changes in the environment such as light and color temperature. Hisense TV u8klXinxin X image quality chipWith AI light control algorithm, it can quickly detect subtle changes in the environment, and dynamically adjust the display parameters according to the characteristics of the image content, so that the picture always maintains a sense of reality. And there isObsidian Pro, to ensure that from all angles, the picture is always three-dimensional and real.
Hisense TVU8KL screen in the "Dragon and Phoenix Welcome" beam color、Lines、Details are very clear and natural,Good image quality can be intuitively felt.
Take advantage of this node,Hisense TV will integrate specific works and use products to show the product power to the Chinese people,It will undoubtedly attract more people to a Hisense TVU8KL to open this Year of the Dragon。
2. Enrich the serialized content and improve the "professional" mentality of the product
Taking the Year of the Dragon node as a starting point,Hisense TVU8KL tells the story of its own professional image power,In fact, there is a long-term layout。
Hisense TVU8KL approached the back of the lens,Launched"Tribute to image perfectionism"Series**。 The behind-the-scenes story of "Dragon and Phoenix Welcome" mentioned above is the second installment of the series. Excavating the stories of professional image creators,It's Hisense's way to break the language barriers that exist between technology-based products and consumers。 Hisense TVU8KL also takes advantage of this series,With the idea of "professional people talk about professional things",Shorten the distance between communication users。
At present, the protagonists of the two stories that have been updated, one is a well-known underwater photographer Ping Fan, and the other is Wang Sibo, the first person in China's light painting, both of whom have "perfectionism" for images and have the final say in the choice of terminal equipment. Their recognition of Hisense TVU8KL's professional image power will be more convincing,Ultimately it can affect the user's consumption decision。
This is the opinion leader of the image circle,It can help Hisense TVU8KL accurately reach the target group。
Hisense TVU8KL is Hisense's high-end flagship series,The technology equipped with it is leading,Meet the expectations of technology、Digital enthusiasts consume high-quality living expenses。 And the followers in the field of imaging、Enthusiasts,It is very overlapping with Hisense TVU8KL's user portrait is very high,It can promote effective dialogue between brands and users。
Starting from"Professional"This meeting point,Hisense TVU8KL has a keen insight into the opportunities behind each profession。 Based on this, the theme of the content falls on the universal "perfectionism".
Perfectionism is more moving than professionalism, one is the process and the other is the result. Not because of anything else, but because it is a subjective emotional pursuit, it is more likely to resonate with the public. In the process of impressing the audience with the perceptual theme,People will naturally have a deeper understanding and memory of Hisense TVU8KL's professional image power。
And with the continuous output of serialized content,Hisense TVU8KL and the audience go deep into different "image perfectionism",This"understanding and memory"will also be continuously strengthened。
Hisense TVU8KL has found a marketing strategy that is more suitable for itself as a high-end technology product. With "professionalism" as the starting point, we have broken down communication barriers and opened up a path to directly reach target users; With warm and resonant content, let the product power penetrate into the hearts of the people, this kind of attention to the humanities and ingenuity in science and technology is more likely to stimulate the user's emotional identity.
Third, in the public group, to achieve a perfect display
Looking back on the marketing of Hisense TV,From a short-term gift for the Year of the Dragon、To a long-term series of stories,All kinds of content can naturally fall on product power。 From the essence of the point of view,This stems from the technical level of Hisense TV that can achieve the ultimate image power of the product,Because only in this way can the product undertake various narratives related to the image。
Hisense TV has always pursued"Image"Perfect expression,On the basis of a high degree of restoration of the picture,It is also necessary to ensure that this reality is not affected by environmental changes、**Different angles of view and distance。 This concept is the internal driving force of product research and development, so that the U8KL, which has delicate image quality and outstanding color, always brings users good image quality in real scenes through the ULED X perception image quality technology platform.
In marketing,Hisense TV's expression of images is also improving。 Because of this,Hisense TVU8KL's Year of the Dragon marketing,I will try my best to work the theme of light painting、Picture conception and other aspects,Create amazing works; We will work the story of "Tribute to Image Perfectionism" and make a series of related content.
Not only LCD TV category,Hisense Art TV also focuses on the combination of image power in marketing,For example, participate in the first surprise film exhibition,Explore with outstanding filmmakers"Play within a play"New narrative of the genre of films; Exhibited at "AMAZE!"."Surprise" theme design week, gathering a number of home decoration designers, together with the first home art ......His understanding and interpretation of beauty and art are multifaceted and multi-faceted.
It's not just about the image,Look at it more deeply,Hisense TV's perfectionism is revealed in many ways。 In order to meet the diverse needs of the public such as audio-visual, games, and intelligent interaction, the brand has been actively exploring the boundaries of terminal devices with the innovation of one screen.
Take U8KL as an example, it can pass the 144Hz Free Sync Premium Pro game display technology certification, giving users a silky smooth gaming experience. As the first TV equipped with millimeter wave radar technology in China, it can also intelligently adjust the screen brightness and content, making smart home life more accessible.
Now is the era of diversification of smart devices,Hisense chooses to constantly iterate on itself,Create a TV that can truly optimize the user experience,With this perfectionism,Hisense TV is chosen by the public again and again。