Tmall is one of the largest B2C (business-to-consumer) e-commerce platforms in China, founded by Alibaba Group in 2008. Tmall is committed to providing consumers with a high-quality shopping experience for purchasing branded products, bringing together many well-known domestic and foreign brands, such as Huawei, Apple, Nike, Adidas, etc. These brands open official stores on Tmall to advertise and sell their products through the Tmall platform to attract more consumers. Tmall has a high entry threshold, needs to meet certain qualifications and standards, and also needs to undergo strict review and evaluation. Only merchants who meet certain conditions can settle in, which ensures the quality of goods and the reliability of services on the platform.
To enter Tmall merchants, the following conditions need to be met:
1. Enterprise qualification:Merchants entering Tmall must be registered enterprises in Chinese mainland, including legal persons (companies) and partnerships (partnerships), and hold corresponding business licenses. At the same time, the registered capital of the company should not be less than 1 million yuan, and the company should be established for no less than 1 year. In addition, a copy of the company's qualification certificate (17% VAT invoice is required) and a tax payment certificate from the tax office.
2. Brand qualification:Brands applying for entry into Tmall must have registered a word trademark in a trademark application in China and hold a trademark registration certificate issued by the State Trademark Administration or a notice of acceptance of the trademark registration application (except for some categories of imported goods). In addition, merchants need to have a brand registration certificate and a sales authorization from the brand owner.
3. Product qualification:The goods sold by the merchant need to meet the relevant quality, standards and safety requirements, and the product quality is excellent, in line with the national quality standards and relevant certification requirements. At the same time, the variety of goods should be rich, able to meet the different needs of consumers, and reasonable, with high cost performance. Merchants need to provide a valid quality inspection report (the special inspection seal stamped by the National Quality Supervision and Inspection Center, if it is a third-party quality inspection agency, CNAS and CMA CMAF certification are required).
4. Service qualification:Merchants should have a good reputation and reputation, provide high-quality after-sales service and high-quality goods, and ensure the shopping experience of consumers. The service attitude of the merchant should be good, able to respond to consumers' questions and complaints in a timely manner, and the logistics and distribution should be fast and accurate. Merchants also need to pay a certain deposit for their Tmall store to ensure the normal operation of the store and the rights and interests of consumers.
Please note that the above are only the basic entry conditions, if you want to enter Tmall, then you need to know the following aspects:
1. Entry conditions:
1. Have a legal business license, trademark registration certificate, tax registration certificate and other relevant documents;
2. Have a good reputation and management ability; It has a perfect after-sales service system and customer service team;
3. Have a certain brand awareness and influence.
Second, the entry process
1. You need to register an account on the official website of Tmall and fill in the relevant information;
2. You need to select the industry and category you want to settle in, and submit the corresponding information and fees;
3. You need to wait for Tmall's review and evaluation, and this process may take several months;
4. If you pass the review, you can officially open a Tmall store and start uploading products and managing orders.
3. Settlement fee:
The entry fee of Tmall mainly includes the following parts:
1. Security deposit, which is a refundable deposit, is used to protect the rights and interests of consumers, different industries and categories have different standards, generally between 50,000 and 200,000;
2. Technical service fee, which is a non-refundable fee used to pay for the technical support and services provided by the Tmall platform, also has different standards, generally between 30,000 and 60,000;
3. Annual evaluation fee, which is a fee determined according to the annual sales and evaluation of the store, is used to motivate the store to improve service quality and user experience, generally between 10,000 and 50,000 yuan.