In the 2023 domestic market sales list, Apple stands out with 17The 3% share is the best. However, as the New Year's bell rings,"iPhone sales in China fell 24% in the first six weeks of this year"The topic has become more and more popular, revealing the new challenges that Apple faces in the domestic market. Despite this, Apple did not sit still, but offered a rare discount event, and brought the **MacBook Air equipped with M3 chip to make a stunning appearance, while revealing its in-depth layout and future vision for the field of artificial intelligence.
At the beginning of the year, the iPhone's performance in the Chinese market suffered a setback, with sales falling 24 percent in the first six weeks, and market share falling to 15 percent from 19 percent a year ago, according to Counterpoint Research7%, ranking fourth. During the same period, Huawei and Honor were strong**, increasing their market share with growth rates of 64% and 2% respectively, while brands such as Xiaomi, Vivo and OPPO also declined to varying degrees.
In the face of pressure, Apple's official website launched an unprecedented limited-time promotion in January, and eligible purchases of selected iPhone models can save up to 500 yuan. The move is intended to stimulate consumer purchase intentions and boost the sales momentum of the iPhone product line.
At the same time, Apple recently released a new 13-inch and 15-inch MacBook Air equipped with M3 chips, which continues to be thin and fashionable in design, and adds a midnight color with an anodizing process to resist fingerprints, providing a variety of options such as starlight color, space gray, and silver. In terms of performance,**MacBook Air benefits from the blessing of the M3 chip,Compared with the M1 model,Speed is up to 60%,And equipped with Liquid retina display,Battery life up to 18 hours,The price starts at 8999 yuan,It will be available for pre-order on March 6,Officially launched on March 8。
What's more noteworthy is the MacBook Air's breakthrough in AI capabilities. On-device machine learning capabilities are significantly enhanced by the M3 chip, which integrates a 16-core Neural Engine, enabling MacBook Air to support a range of powerful AI-based features, such as smart camera applications, real-time speech-to-text, translation, text**, and more, bringing users greater efficiency and innovation.
Apple CEO Tim Cook made it clear at a recent annual shareholder meeting that the company will go all out in 2024 to explore the field of generative AI, vowing to break the traditional boundaries and lead the industry change. This not only means that Apple is about to introduce generative AI technology in its iOS 18 system, but it may also indicate that other products will be equipped with a number of innovative AI features to take advantage of the increasingly fierce competition in the global AI market.
Although the iPhone is facing pressure from declining sales in the short term, Apple has shown a strong counterattack and continuous innovation ability with the first MacBook Air and forward-looking AI layout. As a leader in the technology industry, Apple is poised to make its mark in the AI field, and subsequent product updates are sure to attract the attention of the industry and stimulate consumers' strong expectations and willingness to buy. In the future of the battlefield of science and technology, let's wait and see how Apple will break new ground with AI technology!