In January of this year, we reported that Apple was scaling back its investment in car manufacturing projects, and discussed that it was likely that car construction projects would be postponed or cancelled. The results came quickly, and a month later Apple officially announced the cancellation of its project called Project Titan. After nearly 10 years of tossing, Apple has invested more than $10 billion in car manufacturing projects, and it has been proven that when R&D is undecided, costs will continue to rise.
Apple initially intended to compete with Tesla for an all-electric car, but later wanted to grow its taxi business, using self-driving cars to compete with Waymo, a taxi company that develops self-driving cars. Apple even hired engineers from Porsche and NASA to work on the project, with four different executives rotating as CEOs. At one point during this period, he also considered buying Tesla, and discussed the idea with Elon Musk.
More than 2,000 people are involved in Apple's car-building project, and it was previously rumored that Apple's first model will start at more than $100,000 (about 71 yuan).90,000 yuan). However, after the cancellation of the car-building project, most of the 2,000 employees have moved to the artificial intelligence department and applied the technology they have developed to other products, namely products such as the Vision Pro.
Although Apple has given up on building cars, not all the research and development gains over the years have been lost. For example, Apple has developed a sunroof that can block the heat of the sun, and a front windshield that can display information such as navigation routes, which is still very eye-catching if applied to new energy vehicles.
The good news is that Apple does not make cars does not mean that it will withdraw from the industry, just like Huawei, which provides technical services for major manufacturers, and CarPlay has become the standard configuration of many cars, and it is expected to participate in different ways in the coming years. At present, Porsche and Aston Martin, two luxury brands, are the first to adopt the new version of the CarPlay system, which expands from the original center control screen to all screens that can be displayed in the car, and uses vehicle sensors to obtain driving information such as ambient temperature, tire pressure, engine speed, and transmission gear. But Apple officials have made it clear that it neither stores nor tracks this data when it is connected to the Internet.