For a long time, Wanglaoji's innovative marketing will always give people a bright feeling, and a series of festivals it has carried out have received everyone's attention. These festivals aim to inherit and promote the excellent traditional Chinese culture, so that more people can understand and love the traditional Chinese festivals and culture. At the same time, Wang Laoji also took this opportunity to convey his good wishes to the whole society, hoping that everyone will be healthy, happy family and successful career in the new year. At noon on February 24, 2024, CCTV CCTV-2 and CCTV-4 successively connected to broadcast the "Auspicious Taishun Hundred Family Banquet" folk culture plot jointly organized by Wang Laoji and Taishun County.
Hundreds of tables are seated, the village is happy, and 10,000 people drink together, which is beautiful and auspicious. As an intangible cultural heritage of Zhejiang Province, the Taishun Hundred Family Feast originates from the traditional folk customs of ancient mountain villages, reflects the brilliance of the Lantern Festival in Zhejiang, and is also a beautiful picture of harmony and harmony among thousands of families. From the occasional gathering of thousands of fireworks to the Guinness Book of Records of 6,000 tables, the Hundred Family Banquet not only attracted many diners, but also became a folk event that conveyed auspiciousness and beauty.
Intangible cultural heritage, welcome good luck. The dragon and phoenix lion are dazzlingly lit, the dragon dance performance is amazing, the melodious and tactful Yue Opera performance and the blessing parade welcome the auspicious luck of the Year of the Dragon, the drone is also cheering for the city in the night sky, the intangible cultural heritage rhythm echoes in Taishun County, and the prosperous Wang Laoji also enjoys a beautiful moment in the fireworks of ten thousand homes. Auspicious Taishun, a hundred family feasts. The fire of ten thousand stoves gathers into the warmth of Taishun, and it grows to the table banquet where the head and tail cannot be seen, and the eyes are all fiery and auspicious Wang Laoji, which is the combination of Wang Laoji and the hundred family banquets, and it is also the expectation of a better life in the New Year.
Step on the street to pray for blessings and good luck. The flowing prayer procession stretches endlessly, and the people who come to step on the street to pray for blessings, in a prosperous and auspicious atmosphere, holding blessing notes and prayer ribbons, in this grand Spring Festival celebration, the people of Taishun are full of good wishes, pushing the Lantern Festival atmosphere of Taishun to a climax. Auspicious culture, common inheritance. As the official designated drink, Wanglaoji was implanted in the local Zhang's ancestral hall with a unique "surname can", which pushed the auspicious culture to a new height, implying the beautiful and auspicious Wanglaoji, and also carrying the good wishes of auspiciousness and good luck, and entered the life of Taishun people.
After years of festival marketing in Wanglaoji, Wanglaoji is not just a can of drink, for consumers, buying Wanglaoji has gradually become a must-have custom for most people to celebrate the New Year, Wanglaoji's "auspicious culture" is strongly bound to the good wishes of the New Year, and it is a symbol of consumers' expectations for a better life.