The European Commission recently announced that it will start customs registration of electric vehicles (EVs) imported from China on Thursday, which means that if the EU investigation finds that Chinese electric vehicles receive unfair subsidies, tariffs will be imposed on Chinese electric vehicles, which will be calculated from the date of registration. The move has sparked concern and concern among Chinese automakers and consumers.
According to reports, China's EV imports have increased by 14% year-on-year since the investigation was officially launched in October last year. In 2020, the total sales of Chinese electric passenger car manufacturer brands in 18 major European car markets reached 23,836 units, an increase of more than 13 times compared to the same period in 2019, and the market share reached 33%。In 2021 and 2022, the sales volume of Chinese brands in Europe was about 2., respectively10,000 and 580,000 units, an increase of 176%.
Europe is an important part of the global new energy vehicle market, and it is also an important stage for Chinese brands to enter the European market. European countries also have different policies and subsidies for new energy vehicles, and some countries provide greater tax reductions, exemptions from circulation taxes, reduced income taxes and other incentives. These policies and subsidies not only affect the cost and competitiveness of new energy vehicles, but also affect the development and image of Chinese brands in Europe.
Chinese brands face fierce competition and challenges in Europe, but they also have huge opportunities and advantages. By continuously improving product quality, service levels, brand awareness, innovation capabilities, etc., Chinese brands can achieve more success and recognition in the European market.
Information reference**: 1: Reuters 2: Power Network 3: The Paper 4: Zhihu Box 5: Zhihu 6: People's Daily Online
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