In the information age, anti-counterfeiting technology has become an important means of anti-counterfeiting, traceability and information transparency. However, the unilateral efforts of enterprises alone can not completely solve the problem of counterfeit and shoddy goods, and the real realization of the goal of commodity safety and anti-counterfeiting requires the participation of the whole society to form a joint force. The significance of the whole society to participate in anti-counterfeiting is far-reaching, which is reflected in the following aspects:
1. Protection of consumer rights and interests: the participation of the whole people in anti-counterfeiting means that consumers can take the initiative to use mobile phones and other mobile devices to scan the authenticity of goods quickly and accurately when purchasing goods, so as to avoid losses due to the purchase of counterfeit and shoddy goods, thereby effectively protecting the interests of consumers and enhancing consumers' confidence in purchasing.
2. Maintain fair competition in the market: through the participation of the whole society in anti-counterfeiting, it can effectively crack down on counterfeit and shoddy goods, purify the market environment, protect the legitimate rights and interests of regular manufacturers, maintain fair competition in the market, and promote the healthy development of the real economy.
3. Improve the efficiency of social governance: the tripartite linkage of departments, enterprises and institutions, and consumers to jointly promote the application and popularization of anti-counterfeiting technology, which can improve the transparency of commodity circulation, facilitate the effective supervision of market behavior by the competent authorities, and improve the efficiency of social governance.
4. Cultivating a culture of creditworthiness: The whole society participates in the process of anti-counterfeiting, which is essentially a process of creditworthiness education for the whole people. Through frequent anti-counterfeiting operations in daily life, consumers have deepened their awareness of intellectual property rights and the authenticity of goods, which helps to establish a sense of integrity that respects intellectual property rights and rejects counterfeit and shoddy goods in the whole society.
5. Drive industrial upgrading and transformation: In the face of the common participation and strict supervision of the whole society, enterprises will be forced to improve product quality, optimize production processes, and adopt more advanced anti-counterfeiting technology, which virtually promotes enterprise technological innovation and industrial upgrading, which is conducive to creating more competitive national brands and products.
The participation of the whole society in anti-counterfeiting is not only an important measure to improve the anti-counterfeiting effect of commodities and protect the rights and interests of consumers, but also a powerful starting point for promoting fair competition in the market, improving the efficiency of social governance, cultivating a culture of integrity, and driving industrial upgrading. Let us work together to build a safe, fair and transparent consumption environment, shape an honest and healthy market order, and jointly meet the opportunities and challenges brought by the digital economy era.