On the afternoon of March 1, Li Auto held its 2024 spring press conference. At this press conference, Ideal Mega, the first pure electric model and the flagship model with the highest price of Ideal, Ideal MEGA was officially launched. The new car was only available in one MAX model, priced at 55980,000 yuan. In addition, Ideal also launched the 2024 Ideal L series models at this press conference, including 31980,000 yuan-37980,000 yuan ideal l980,000 yuan-39980,000 yuan ideal L8 as well as 42980,000 yuan-45980,000 yuan ideal L9. The 2024 Ideal L series has been optimized and upgraded in terms of pure electric range, intelligent cabin chips and comfort configurations, and the pre-sale of the new model will start from today, and delivery will start on March 3, 2024.
As China's first new power car company with an annual revenue of 100 billion yuan, Li Auto has achieved the sales championship of a new power car company in 2023, delivering 376,030 vehicles for the whole year, a year-on-year increase of 1822%。However, since entering 2024, Li Auto has been asked to overtake sales for 2 consecutive months. This time, the ideal launched a new pure electric MPV ideal MEGA and ** L series, it can be said that the intention is obvious, in the beginning of March, the ideal to make a turnaround in sales.
The "electric high-speed rail" is aimed at family travel
In fact, as early as the second half of 2023, news began to come out one after another, and at the Guangzhou Auto Show at the end of the year, the ideal MEGA was officially unveiled and blind booking was opened. In view of the listing of the ideal MEGA, we attach great importance to it, and personally rush to the ideal line ** inspection center to personally visit the real thoughts of the users who see the car for the ideal MEGA.
After the ideal spring conference on March 1, the real car of Ideal MEGA also officially met with users at the Ideal Auto Line ** Inspection Center. We then chose the weekend to visit the Li Auto Experience Center and found that there were indeed a large number of customers looking at the car in the store. About half of them are to see the ideal mega, and the static experience needs to be queued up, which shows the popularity of "electric high-speed rail".
Some customers of Ideal Mega were randomly interviewed, and some people thought that the appearance of Ideal Mega was very technological, and they thought that the appearance of Mega created a precedent for electric MPV, but some customers thought that Ideal Mega looked a little weird. For the ideal MEGA, most of the intended customers are interested in its huge interior space, a family of 7 people sit in it without crowding at all, in addition, the configuration of the refrigerator and color TV sofa has won the inner needs of Chinese users, plus MEGA also has a very powerful intelligent assisted driving function. In addition, the powerful three-electric technology of the ideal MEGA, especially the charging efficiency of 5C speed, has even reached the energy replenishment speed of 1km per second on the ideal supercharging pile, which greatly makes up for the range anxiety of pure electric travel, which is the main reason for the strong interest of intended users in MEGA this time.
According to the conversation with Ideal Sales, the pre-sale situation of Ideal MEGA is very good, especially since it has a large number of blind booking customer groups, and the conversion efficiency is very high, and it is expected that the delivery cycle may be about 8-12 weeks. At present, all the test drive appointments in the store for nearly 2 weeks have been arranged for blind customers, and customers who have not made blind bookings have been scheduled for test drives for half a month, which shows that the order volume of Ideal MEGA is still very hot.
In addition to the hot sales of the Ideal MEGA, the Ideal L series has also attracted many interested customers to see the car after the facelift. Due to the previous ideal through a discount of 30,000 yuan, most of the old L series models have been cleared of inventory. According to the sales staff, since January this year, in addition to the orders for clearing inventory, most of the new car users have revised their orders to **l series models, which explains why the sales of ideal models in January and February this year have declined to a certain extent. It is believed that with the strong launch of **L series and MEGA, there will be a wave of significant sales growth after March.
In the face of the battle for sales, the world is not panicking
After the renovation of the whole series of Li Auto, as its main competitor, what are the countermeasures for the offline sales of Wenjie Auto? With this question in mind, I also rushed to the Huawei Wenjie Line ** Inspection Center not far from Li Auto, and visited the sales of Wenjie models in Huawei's stores.
In the Huawei experience store in the same business district, although the customer flow is also very hot, nearly half of the users are aiming at Huawei's electronic products, especially mobile phone products, and the crowd that really goes to see the car is not as many as imagined, and nearly one-third of the customers are to see the Zhijie S7, and the attention of the question world is not as much as in the ideal store as a whole.
In the conversation with the sales of Wenjie, I learned that although the ideal new model is new, it has not had much impact on the sales of Wenjie. At present, the sales of Wenjie models are relatively stable, and most users are mainly going to Huawei's empowerment. Among them, HarmonyOS cockpit and ADS 20 intelligent driving assistance system is the most important model advantage for users, the store currently provides a complete test ride test drive service, Wenjie models roughly need 4-6 weeks delivery waiting period.
With the comprehensive launch of Li Auto and the hot launch of MEGA models, the sales and market share of Li Auto will definitely increase further in the high-end pure electric and Zengcheng markets. In 2023, Li Auto achieved an annual sales volume of 370,000 new vehicles, firmly taking the top spot among new car companies. In 2024, Li Auto has set its target of doubling to 800,000 units, which shows that Li Auto has high hopes for the MEGA and the new L series. For Li Auto, 2024 is the first year for pure electric and range extender products to start parallel hematopoiesis, and in the face of the high expectation of 800,000 annual sales, Li Auto may usher in more opportunities and challenges and achieve more extraordinary results.