Now everywhere to mention KOL, KOC or something, there may be many people who don't understand, and now there are new terms such as KOS and KOF, so today's content will share with you my personal understanding of these terms.
In this era of "grass for all", the Internet is undoubtedly the biggest catalyst. In this environment, KOL, KOS, KOF, and KOC have appeared one after another.
Let's talk about KOLs first, KOLs belong to people who have the right to speak in a certain profession. Including traffic stars mainly Internet celebrities, including Li Jiaqi, Papi sauce, etc., have many fans in all kinds of communication.
Speaking of KOC, it is simply a small and medium-sized blogger who focuses on sharing dry goods and planting grass in the vertical field. Compared with KOLs, KOC has fewer fans, less influence, and vertical advantages.
If KOL is an expert, KOC is a friend, and KOS is a guide. KOS is more hidden in some private domains, such as Moments, communities, post bars, forums, etc. They are generally experts in a certain category, such as senior cabinet brothers and sisters, although the fan base is not as good as KOL, but they have the ability to lead the trend of a certain circle.
KOF is more like a loyal fan of a brand, such as some female users, who prefer a certain brand of lipstick and perfume. As soon as there is a new product, she will buy it and plant grass for her friends.
In short, as a long-term front-line practitioner, I deeply feel the rapid change of this industry. KOL, KOC, KOS, and maybe the next KO will be so-and-so. What we can do is always be curious, keep learning, and keep finding ways to grow our brand.