China's cold beverage industry is an industry that has developed rapidly in recent years, and has a good development space and prospects in the Chinese market. With the continuous acceleration of urbanization, the market demand of China's cold drink industry is also increasing.
According to the survey data of the National Bureau of Statistics, in 2018, the total output value of China's cold drink industry reached 49 trillion yuan, an increase of 13 from 20173%。Among them, retail sales of goods reached 43 trillion yuan, an increase of 13 over 20174%, and the output value of the industry accounts for 05%。
The development of the cold beverage industry is also favored by consumers, whose purchasing power for cold drinks is increasing, with carbonated beverages being the largest consumption. In 2018, the consumption of carbonated beverages reached 38 trillion yuan, an increase of 14 over 20177%, accounting for 85% of total consumption9%。
In the current market situation of China's cold drink industry, the competition between major brands is very fierce. Traditional big brands such as Unilever, Coca-Cola, and Master Kong still dominate the industry, and they have a strong competitive advantage in the industry, but with the emergence of new brands, the competition has become more intense.
Emerging brands have seized market share with the advantages of low price, personalization, and fast update frequency, challenging the dominance of traditional brands. The cold drink market is also expanding, in addition to carbonated drinks, fruit juices, teas, functional drinks, etc. have also begun to enter the field of vision of consumers, enriching consumers' choices.
In the competitive landscape of China's cold drink industry, traditional brands still have an absolute advantage, but the challenges of emerging brands cannot be ignored. China's cold beverage industry will continue to maintain rapid development, but major brands will strengthen the observation and monitoring of the market, use their own advantages and innovation, continue to meet the needs of consumers, and strive to achieve a higher level of development.
According toBoyan Media ConsultingPublished in the2024-2030 China Cold Beverage Industry Market Status Survey and Prospect Strategy Research Report
Table of contents of the text. Chapter 1: Analysis of the overall operation of the world cold beverage industry in 2023.
Section 1 The market development pattern of the world cold drink industry in 2023.
1. Focus on the hot spots in the world's cold drink market.
2. Overview of the world's major cold drink brands.
3. Analysis of the consumption status of the world cold drink market.
Section 2 Analysis of Major Countries of the World's Cold Drink Brands in 2023.
1. The United States. 2. Australia.
3. Sweden. Section 3 Analysis of the development trend of the world cold drink industry from 2019 to 2023.
Chapter 2 Analysis of the market development environment of China's cold beverage industry in 2023.
Section 1 Analysis of China's macroeconomic and economic environment in 2023.
1. Analysis of China's GDP.
2. Analysis of the consumption ** index.
3. Analysis of the income of urban and rural residents.
4. Total retail sales of consumer goods.
5. Analysis of fixed asset investment in the whole society.
6. Analysis of total import and export volume and growth rate.
Section 2 Analysis of the Policy Environment of China's Cold Drink Market.
1. Measures for the Hygiene Management of Cold Eating Products
2. Food Sanitation Law of the People's Republic of China
3. Interim Regulations on the Hygiene Management of Cold Diet Products in Tianjin
Section 3 Analysis of the social environment of China's cold drink market in 2023.
1. Demographic and environmental analysis.
2. Analysis of the educational environment.
3. Analysis of cultural environment.
Fourth, ecological environment analysis.
Chapter 3 Analysis of the Operation Situation of Hot Products in China's Cold Beverage Industry in 2023.
Section 1 Analysis of the six hot spots of China's cold drink market in 2023.
Section 2 Analysis of the operation form of China's cold drink market in 2023.
Section 3 Analysis of the Cold Drink Market in 2023 - Ice "Crazy" Moment.
Section 4 Operation Status of China's Cold Drink Market in 2023.
1. Analysis of market supply and demand.
Second, the analysis of market supply and demand balance.
Third, the analysis of the market system.
Chapter 4 China Cold Drink Market Segment Operation Dialysis in 2023.
Section 1 Ice cream.
Section 2 Ice cream.
Section 3 Soda.
Section 4 Fruit Juice.
Chapter 5 2019-2023 China cold beverage industry import and export data monitoring.
Section 1 Statistics of import and export data of China's ice cream industry from 2019 to 2023.
1. Analysis of the import and export quantity of the ice cream industry.
2. Analysis of the import and export value of the ice cream industry.
3. Analysis of ice cream import and export countries and regions.
Section 2 Statistics of import and export data of China's fruit juice industry from 2019 to 2023.
1. Import and export data of China's frozen orange juice industry from 2019 to 2023.
2. Import and export data of China's apple juice industry from 2019 to 2023.
Chapter 6 Analysis of the operation situation of market sales channels in China's cold beverage industry in 2023.
Section 1 Qualitative changes in marketing concepts.
Section 2 Analysis of China's Cold Beverage Sales Model in 2023.
1. Mengniu cold drink franchise station.
Second, new changes in the marketing channels of cold drinks.
Section 3 Current status of China's cold drink wholesale and retail market in 2023.
Section 4 Three tricks to win in China's cold drink market in 2023.
1. The original return of the appeal.
Second, the focus of the strategy.
Third, the customer of the standing position turns.
Section 5 Analysis of Marketing Strategies of China's Cold Beverage Industry in 2023.
1. Brand strategy.
2. Communication Strategy.
3. Strategy.
Fourth, channel strategy.
Chapter 7 2023 China Cold Drink Market Consumption Survey and Analysis.
Section 1 Survey and Analysis of Consumers' Brand Awareness of Cold Drinks.
Section 2 Survey and Analysis of Consumers' Sensitivity to Cold Drinks**.
Section 3 Survey and Analysis of Consumers' Attention to the Form of Cold Beverages.
1. Ice cream.
2. Ice cream. 3. Popsicles.
Section 4 Survey and Analysis of Consumer Satisfaction with Cold Beverage Packaging.
Section 5 Investigation and Analysis of Factors Influencing Consumers' Purchase of Cold Beverages.
Chapter 8 Dialysis of the competitive landscape of China's cold drink market in 2023.
Section 1 Overview of China's Cold Beverage Market Competition in 2023.
First, the cold drink market is highly competitive.
Second, the competition for cold drinks has started "freezer separation".
3. Reform of cold drink channels A new round of competition hotspots was born.
Section 2 Analysis of the competitiveness of China's cold drink market in 2023.
First, the status quo of brand competition in the cold drink market.
2. Competitive analysis.
3. Packaging competition analysis.
Section 3 Analysis of the concentration of China's cold beverage industry in 2023.
1. Market concentration analysis.
Second, the centralized distribution of production enterprises.
Section 4 Problems in the competition of China's cold drink market in 2023.
Section 5 Analysis of the Competitive Trend of China's Cold Beverage Industry from 2019 to 2023.
Chapter 9 The operation of world-renowned brand cold beverage companies in the Chinese market.
Section 1 and road snow.
1. Company profile.
2. Analysis of major products in the market.
3. Brand competitiveness analysis.
Fourth, the analysis of international development strategy.
Section 2 Nestle.
1. Company profile.
2. Analysis of major products in the market.
3. Brand competitiveness analysis.
Fourth, the analysis of international development strategy.
Section 3 Häagen-Dazs.
1. Company profile.
2. Analysis of major products in the market.
3. Brand competitiveness analysis.
Fourth, the analysis of international development strategy.
Chapter 10 Analysis of the competitiveness and key data of cold beverage advantage production enterprises.
Section 1 Inner Mongolia Yili Industrial Group Co., Ltd. (Yili) (600187).
First, the company profile.
2. Analysis of the main economic indicators of the enterprise.
3. Analysis of corporate profitability.
Fourth, the analysis of the solvency of enterprises.
Section 2 Inner Mongolia Mengniu Dairy (Group) Co., Ltd. (Mengniu).
First, the company profile.
2. Analysis of the main economic indicators of the enterprise.
3. Analysis of corporate profitability.
Fourth, the analysis of the solvency of enterprises.
Section 3 He Luxue (China)**
First, the company profile.
2. Analysis of the main economic indicators of the enterprise.
3. Analysis of corporate profitability.
Fourth, the analysis of the solvency of enterprises.
Section 4 Shanghai Fule Food***
First, the company profile.
2. Analysis of the main economic indicators of the enterprise.
3. Analysis of corporate profitability.
Fourth, the analysis of the solvency of enterprises.
Section 5 Henan Province Tianbing Cold Drink***
First, the company profile.
2. Analysis of the main economic indicators of the enterprise.
3. Analysis of corporate profitability.
Fourth, the analysis of the solvency of enterprises.
Section 6 Beijing Hongbaolai Beverage *** Hongbaolai).
First, the company profile.
2. Analysis of the main economic indicators of the enterprise.
3. Analysis of corporate profitability.
Fourth, the analysis of the solvency of enterprises.
Section 7 Shanghai Bright Food *** Bright).
First, the company profile.
2. Analysis of the main economic indicators of the enterprise.
3. Analysis of corporate profitability.
Fourth, the analysis of the solvency of enterprises.
Section 8 Kaiyuan City, Liaoning Province Tianqi Cold Diet *** Tianqi).
First, the company profile.
2. Analysis of the main economic indicators of the enterprise.
3. Analysis of corporate profitability.
Fourth, the analysis of the solvency of enterprises.
Section 9 Nestle (China) **Nestle).
First, the company profile.
2. Analysis of the main economic indicators of the enterprise.
3. Analysis of corporate profitability.
Fourth, the analysis of the solvency of enterprises.
Section 10 Hangzhou Wufeng Cold Food *** Wufeng).
First, the company profile.
2. Analysis of the main economic indicators of the enterprise.
3. Analysis of corporate profitability.
Fourth, the analysis of the solvency of enterprises.
Chapter 11 Development Trends and Prospects of China's Cold Beverage Industry from 2024 to 2030.
Section 1 Analysis of the development prospects of China's cold drink industry from 2024 to 2030.
First, the market potential is still huge.
2. Prospects for the development of China's ice cream industry.
Third, the expansion prospects of China's cold drink market are considerable.
Section 2 Analysis of the development trend of China's cold beverage industry from 2019 to 2023.
1. The attributes of cold drink products have shifted from heatstroke prevention and cooling to snack food.
2. Increase the health care function of the product.
3. Strengthen the appearance design of ice cream.
Section 3 2024-2030 Market Analysis of China's Cold Beverage Industry.
1. Analysis of market supply and demand.
Second, import and export analysis.
Section 4 Analysis of China's Cold Beverage Market Profitability** from 2024 to 2030.
Chapter 12 Investment Prospects of China's Cold Beverage Industry from 2024 to 2030**.
Section 1 Analysis of the investment environment of China's cold beverage industry in 2023.
Section 2 Analysis of Investment Opportunities in China's Cold Beverage Industry from 2024 to 2030.
1. Analysis of investment hotspots.
2. Analysis of regional investment potential.
3. Analysis of investment opportunities related to the industrial chain.
Section 3 Investment Risk Warning of China's Cold Beverage Industry from 2024 to 2030.
1. Macroeconomic regulation and control policy risks.
2. Market competition risks.
3. Raw material supply risk.
Fourth, the risk of market operation mechanism.
Section 4 Investment Advice.
Table of Contents of Charts. Chart: Analysis of national fruit juice and fruit juice beverage production from 2019 to 2023.
Chart: Analysis of fruit juice and fruit juice beverage production in 2023 by country and major provinces.
Chart: Analysis of production concentration of fruit juice and fruit juice drinks in 2023.
Chart: Analysis of China's ice cream import and export volume from 2019 to 2023.