Zhong Sui, the founder of Nongfu Spring, has recently been caught in a whirlpool.
Who would have thought that after the death of Zong Qinghou, a business tycoon, people pointed the finger at Zhong Sui while missing him.
Rumors on social platforms were surging like a tide, saying that Zhong was once under the command of Zong Qinghou and was expelled for betrayal, and for a while, the story of "The Farmer and the Snake" became a footnote to this turmoil.
On March 3, Zhong Sui splashed ink, and an article "Three Things Between Me and the Elder Zong" caused an uproar on the Internet.
He said frankly that the first pot of gold did not come from Wahaha, but from hard work in Hainan's cloth market. He even pointed out that he had never received a salary in Wahaha, let alone the rumors of being fired for so-called cross-selling.
However, things turned out unexpectedly – Oriental Leaves, a tea drink owned by Nongfu Spring, became the center of attention because of the calligraphy and painting on the bottle.
Those calligraphy and paintings seem to tell a Japanese story, and some netizens can't help but compare it with Wahaha.
What's even more interesting is that the bottle cap of Oriental Leaves is actually printed with the word "China", which is even more interesting.
Netizens have wonderful ideas, Nongfu Spring Tea Drink has become the king of topics.
Its original intention was just driven by the trend and led by the sense of modernity, which was originally a marketing method in the business world, but it attracted countless conjectures and interpretations.
Today, netizens are hotly discussed, all because of the fact that Zhong Shuzi, the son of Zhong Shuzi, became an American citizen. As soon as this incident came out, the wind surged, and it made people reverie infinitely. Is this just a personal choice, or is it some kind of "secret agreement" between Nongfu Spring and the United States?
Zhong Sui replaced the wine with tea, and politely declined: "This matter is purely a private matter, and it has nothing to do with Nongfu Spring." ”
In the midst of the uproar, some netizens sharply pointed out that all controversies can be turned a blind eye, but the issue of nationality is like a sword hanging over the head, which is about to erupt.
This may be the root cause of Nongfu Spring's recent price reduction turmoil.
Some land has been reduced to one yuan and two corners, and some land has reached nine corners, wanting to win back the people's hearts with the advantage of **, but netizens don't buy it.
On the supermarket shelves, twenty-four bottles of Nongfu Spring, ten yuan a piece, no one cared.
Nongfu Spring's former glory was like a flash in the pan, sales were like a cliff**, and the feat of one million in a single day has become a cloud of the past, and now only 50,000 are left. The stock price also fell for three consecutive days like autumn leaves, and the market was in a hurry.
Although Zhong Sui issued a clarification, it was like a flower in the fog, a moon in the water, and the more it was described, the darker it became.
There is a hot comment: "Will the farmer's spring eventually flow into the sea of another country?" "But who wants the fertile water to flow into the fields of outsiders?
If you don't buy Nongfu Spring, its stock price fell for three consecutive days, and its market value evaporated as high as 340 billion. Zhong is also helpless when he suffers from this public relations crisis.
Recalling the past, he used the advertising slogan of "Nature's Porter" to make Nongfu Spring rise in the rivers and lakes and shock the pure water world. Although the market value has evaporated like a mountain, Zhong's cash cow is still there, and I don't know if I can turn the crisis into an opportunity and reproduce the glory of the past.
Zhong, the drinking giant in the Chinese market, has a tidal wave of wealth, and last year's drinking water business alone brought him a whopping 10.4 billion yuan in profits, accounting for half of his business empire. From 2021 to 2023, he has been the richest man in China for three consecutive years, and he has been in the limelight.
It is often assumed that his success stems mainly from Nongfu Spring's household name, but this is only the tip of the iceberg. Another bright pearl in Zhong's hand, Wantai Biotechnology, has a market value of nearly 100 billion.
The biotechnology company, which has been established since 1991, has developed the first domestic HPV vaccine under the leadership of Zhong, which alone has brought him a fortune of more than 5 billion yuan.
Recalling that in 2020, Wantai Biotech rode the wind and waves and landed on the Shanghai Stock Exchange, and its stock price soared, since 42 yuan soared to a peak of 137 in 202153 yuan, an increase of 33 times, in the sea of stocks, this dragon dances alone.
In the meantime, Wantai Biology won 26 one-word daily limits, and in January, the increase reached ten times, and the stock price myth shocked the four.
Although Nongfu Spring has recently fallen into a turmoil, the big health industry of Wantai Biotechnology behind it is another wealth giant of Zhong's family, which is not inferior to the mineral water business.
However, in the ever-changing industry, a number of competing products have sprung up like mushrooms after a rain, making Wantai Bio's net profit **70%.
With Wantai Biotech alone, it may be difficult for Zhong Sui to win the richest man again. The deep digging of netizens made the truth of Nongfu Spring's "reservoir water" revealed, and justified Wahaha's grievances back then.
Nowadays, on the supermarket shelves, Wahaha pure water is impressive, as if it is telling a page of history. Some netizens jokingly said: "The people have rods and scales in their hearts, and the scales are ourselves." Who manipulated ** back then and said that you can't drink pure water, and there is glue in the nutrition express line? It's time to uncover the truth! ”
On the occasion of Nongfu Spring's sales, the voices of netizens are getting louder and louder. Some people joke that if the water quality is in doubt, why not drink tap water directly?
This sales volume ** is like a thunderbolt in the clear sky for the brand image of Nongfu Spring, and its far-reaching impact is not yet known, but its lethality cannot be underestimated.
If this turmoil affects Wantai Biotech, it may be a bigger storm for Zhong.
When it comes to the name of "the richest man", Zong Qinghou and Zhong Sui have both emerged because of the water industry. Zong Qinghou, the first generation of private entrepreneurs, has topped the list of the richest people in Chinese mainland three times. And Zhong Sui, according to the "Hurun Report", has become the richest man in China for three consecutive years since 2021.However, time has changed, and Nongfu Spring has fallen into a double crisis of trust and sales. Some netizens dug up his son's naturalization of the United States, which sparked widespread discussion. Nongfu Spring's insincere efforts in the marketing of mineral water in the past are now gradually eroding its reputation.
In the hearts of netizens, Zhong Shuzi, as an American, may transfer the profits earned in China to the United States.
In contrast, the Chinese people's support for Wahaha is actually praised for Zong Qinghou's character and entrepreneurial spirit, and moved by his patriotism and love for the people.
If this incident affects Wantai, the cost may be heavy. After all, in the domestic HPV bivalent vaccine market, Wantai Biotech is one of the two giants!
Nongfu Spring, where is the clear spring in the past? Sales and stock prices both fell, and the seat of the richest man was in jeopardy. How to resolve the double crisis of word-of-mouth trust?
Nowadays, the clear spring is no more, and there are many doubts; The son became an American citizen, ** in an uproar. Nongfu Spring, how to deal with yourself?
Only with integrity as a sword can we cut off the chain of rumors. Take quality as a shield to protect the hearts of consumers. In this way, we can regain trust and create new glories.
May Nongfu Spring absorb the essence of heaven and earth and return to the true nature of nature. Let the spring flow and wash away the dust. Let trust be rebuilt and light the way forward.
In this way, the seat of the richest man is still in the bag of Nongfu Spring.
**10,000 Fans Incentive Plan