Dongfeng Motor Group
Auto-first|Wang Yi
As the old saying goes: "If you can use all your strength, you will be invincible in the world; If you can use the wisdom of the crowd, you will be invincible to the saints." In 2023, great changes will be turbulent, looking back at the solid steps of Dongfeng and Dongfeng people in a year, Dongfeng's new growth will start in spring.
In 2024, Dongfeng will accelerate the implementation of the "Three-Year Action for Transformation and Upgrading", taking the achievements of scientific and technological leap as the cornerstone to expand to brand leap, product leap and value leap. In January, Dongfeng Motor Group sold a total of 2740,000 new vehicles, a year-on-year increase of 120%, a good start.
Entering February, Dongfeng Passenger Vehicle continued to sell well, with market sales of 10,202 units, a year-on-year increase of 72%, and a cumulative sales of 29,419 units from January to February, a year-on-year increase of 46%. Among them, the Dongfeng Fengshen brand sold 8,534 new cars in February, a year-on-year increase of 55%; The cumulative sales from January to February were 21,343 units, a year-on-year increase of 47%; From January to February, the VOYAH brand delivered 10,223 new vehicles, a year-on-year increase of 285%.
At present, China's new energy market has entered a new stage of development, and cultivating new quality productivity has become the key to the development of the automobile industry. Today, Dongfeng has basically completed the industrialization layout of the new energy "three electrics", firmly grasped a number of key core technologies such as platform architecture, powertrain, and fuel cell in its own hands, and built a new energy brand matrix covering luxury, high-end, mainstream, and small.
In January this year, all sectors of Dongfeng Group ushered in comprehensive growth. The cumulative sales volume in January was 2740,000 units, of which 22 were sold in the passenger car segment60,000 units, a year-on-year increase of 1217%；Sales of the autonomous passenger car segment 840,000 units, a year-on-year increase of 1341%；The sales of the joint venture passenger car segment were 1430,000 units, a year-on-year increase of 1151%；The commercial vehicle segment sold a total of 480,000 units, a year-on-year increase of 1131%。
In the independent passenger car segment, Dongfeng Passenger Vehicle sold 290,000 units, a year-on-year increase of 1009%, what is particularly concerning is that Dongfeng Fengshen sold a total of 17,020 new cars in January, a year-on-year increase of 1286%；In February, Fengshen continued to maintain high growth, with a year-on-year increase of 55%, with a cumulative sales volume of nearly 20,000 units from January to February, and the market sales exceeded 10,000 for four consecutive months. Dongfeng Fengshen can achieve such proud results, which is inseparable from the comprehensive blessing of Dongfeng Mach power and DH-i hybrid technology.
Dongfeng Mach Power and DH-i hybrid system have fully covered the three major fields of energy-saving power, hybrid power and pure electric power, creating four industry firsts and becoming the first in the industry to achieve a thermal efficiency of 4518% of the engines dedicated to hybrids; The industry's first four-speed intelligent hybrid gearbox (4HD) that integrates series-parallel connection and power splitting, the industry's first two-speed gearbox with a power of 400kW, a peak torque of 8100Nm, and an integrated differential lock, and the industry's first 10-in-1 flat wire electric drive assembly (ID3), which reduces the volume by 18% and the weight by more than 15%, leading the industry in energy consumption.
At the 4th China Automobile Festival, Dongfeng Mach Power Development Team won the honor of the annual innovative technology team, and the Mach electric hybrid DH-i hybrid engine equipped by Dongfeng Fengshen has won the "China Heart" Top Ten Engine Award for many years, once again proving its profound technical skills.
From January to February 2024, the Dongfeng VOYAH brand delivered a total of 10,223 new vehicles, a year-on-year increase of 285%. The sustained high growth once again confirms the strong technical strength of Dongfeng Group in the field of new energy.
In Dongfeng's "three-year action for transformation and upgrading", Dongfeng Company has focused on promoting reform, innovation and transformation and upgrading, and the layout of commodity platforms, key assemblies and core technical resources in the era of automobile electrification, intelligence and networking has been basically completed, and has completely built a new energy brand pattern for passenger cars covering luxury, high-end, mainstream and small fields.
Among them, the Mengshi brand has opened up a new track of China's luxury electric off-road, and the Mengshi 917 has been launched and delivered, achieving 7 firsts in China, and winning the "Car of the Year" award at the Automobile Festival. The VOYAH Free, VOYAH Dreamer, VOYAH Chasing Light and Chasing Light PHEV brands have been launched one after another, realizing the promise of "three categories in three years" at the beginning of the brand's establishment, and now it has reached a new level of monthly sales of more than 10,000 units.
With the official launch of the first pure electric SUV model SKY EV01 on the Dongfeng Fengshen "Mach E" aluminum-based lightweight platform; Dongfeng e, a new mainstream technology electric brand, was released, and the first Zhiya electric coupe model, E 007, with the support of quantum architecture, Mach E power and other technologies, the cumulative orders on the whole network exceeded 10,000 on the same day.
Not only that, the sales volume of the national pure electric Dongfeng Nano 01 exceeded 5,000 in the first month of listing, and the cumulative sales from January to February this year were 6,416 units, an increase of 15% year-on-year, and it was successfully promoted to the TOP5 of the 100,000-yuan new energy market.
In the next three years, Dongfeng will continue to invest in the field of independent new energy, and iteratively launch 21 independent new energy passenger car models and 17 new energy commercial vehicle basic models, so as to meet the needs of customers for a better travel life with excellent electrification products. In 2024, Dongfeng will achieve 100% electrification of the new models of its main brand of independent passenger cars, laying the foundation for the sales target of 1 million new energy vehicles in 2025. Among them, the three major product series of the "Dongfeng" brand brand brand new energy will exceed 700,000 vehicles.
In 2024, in order to actively respond to the national "Belt and Road" initiative and further build Dongfeng's "world-class" brand mission, Dongfeng Group will continue to promote the international development strategy, continuously strengthen the international operation capability, and promote the scientific and technological leap achievements to be widely used in overseas markets. Entering 2024, Dongfeng Motor's overseas sales will continue to accelerate by 1160,000 units, a year-on-year increase of 1981%, export 320,000 units, a year-on-year increase of 215%。New energy and export sales have increased to record highs.
Today, the Fengshen brand has successfully developed markets in South America and the Middle East, and models such as Dongfeng Fengshen Haoji and Yixuan have been well received by overseas users; The VOYAH brand has successfully entered the markets of Norway, Finland, Denmark and other countries, and after the VOYAH FREE, the new VOYAH Dreamer has taken the lead in obtaining the European Union complete vehicle type (WVTA) certification and landed in the European market.
As Yang Qing, Chairman of Dongfeng Motor, said: "2024 is a critical year for Dongfeng Motor's transformation and upgrading, and it is also a key year for Dongfeng Motor's reform and deepening and upgrading actions. "In 2024, Dongfeng will strengthen the courage to be a good "national team", dare to take responsibility, strive to be the first, strengthen efficiency and deepen reform, go all out to overcome difficulties, and promote the transformation and upgrading and high-quality development of Dongfeng Motor.
2024 is a key year for Dongfeng to accelerate transformation and upgrading, in the era of the comprehensive acceleration of the electrification and intelligent connection of the automobile industry, and the deep reshaping of the industrial pattern, Dongfeng Group, which has 55 years of accumulation of car-making technology, has continuously enhanced the centripetal force and cohesion of Dongfeng people, and Dongfeng will continue to take scientific and technological innovation as the guide, accelerate the shaping of new quality productivity, continue to transform, and face the spring breeze to move towards a "world-class" brand.