However, in the entire local lifestyle market, small and medium-sized businesses other than chain brands account for the absolute majority, both in terms of the proportion of merchants and the proportion of sales. Until today, live streaming, as a tool to improve marketing efficiency, has not really served these protagonists of local life. This is also a big opportunity for platform companies: if they can make live streaming services reach millions of small and medium-sized businesses, they will undoubtedly be able to leverage Meituan's local life cake.
Two days ago, when our downstairs Tony brother fooled me to apply for a card, I seized the opportunity to ask their store manager Xiao Zhao a few questions, and learned a lot from it. For these non-chain businesses, the location of the store determines the traffic, Xiao Zhao tried to distribute flyers at the opening or event, and asked the clerk to go to the roadside or the door of the nearby community to attract traffic; The effect is there, but it is too manpower-consuming, and it is not cost-effective to hire people specifically, and 5 of their own clerks are scattered at a time, and the pure labor cost is about 1,000 yuan a day, and the cost is that the work in the store is delayed.
Xiao Zhao believes that online stores and ** are more reliable online marketing channels, but live broadcast has not been considered. In addition to the cost, the main reason is that the store can only cover the surrounding customer flow, for example, few people who work in Pudong go to Yangpu to perm their hair; Secondly, most of the users who watch the live broadcast are "wandering around" and do not clearly see the demand for washing, cutting and blowing, even if it is because you bought a coupon at a low price, how many can you really enter the store for verification? (Speaking of which, you can search for the real write-off rate of local life ** coupons sold on live broadcast platforms, I believe it will surprise you.) ）
Hainan is my second hometown, Lao Chen is my eldest brother in Hainan, is an "old tourist" who has been doing more than 20 years, and now he mainly does wine and tourism free travel. Lao Chen has always insisted on doing live broadcast channels on various platforms, and his hard work has paid off, and the sales in the live broadcast room can now account for 30%. Before this, Lao Chen did not pay less tuition, and at the worst time, he spent a lot of money to invite the talent to live broadcast, the scene was lively and lively, and in the end, the write-off rate was less than 5 points. In the end, the real gold ** in exchange for two lessons, the live broadcast only looks at two points: one is how many real transactions can be brought, and the other is how much real (new) traffic can be brought to the store. According to Lao Chen's words, "Other things have nothing to do with you, don't worry about them." ”
will oil and create a new overlord meal ecosystem.
Provide users with special services for local life of various overlord meal resources.
Help consumers easily access all kinds of overlord meals.
At the same time, it provides efficient marketing solutions for cooperative merchants.
Will be oily. It aims to help consumers easily obtain all kinds of overlord meals, and at the same time provide efficient marketing solutions for cooperative merchants.
We have a strong background and a professional technical team and operation team, and are committed to building a new Bawang meal ecosystem to create more value for users and merchants.