Fat Donglai is passed on by word of mouth in the current society. On the one hand, Fat Donglai's service makes people feel a sense of belonging, and on the other hand, Fat Donglai's corporate culture and internal treatment of employees make many working people talk about it.
Fat Donglai, originated in Xuchang, a third-tier city in Henan, and operates commercial retail. Founded in 1995, it has opened more than 30 supermarkets and shopping malls in Xuchang and Xinxiang, with more than 7,000 self-employed employees. Mr. Ma said it had sparked new thinking for Chinese retailers. Lei Jun also went to inspect it, saying that it is a "god" in China's retail industry.
Why can Fat Donglai be so successful? Let's summarize a few points below.
1.Integrity management: In the mid-nineties, the market supervision system was relatively backward, so that all kinds of fake and shoddy products were rampant, and Fat Donglai has always adhered to the concept of never selling fake goods to deceive customers to operate in good faith, resulting in Fat Donglai This way over the wind is very good. Doing business with integrity and sincerity, the customers are sincere, and there will be more repeat customers.
2.Preferential treatment of employees: Many enterprises will always have the problem of high turnover during the operation period. However, Fat Donglai used 50% of the profits to raise salaries and pay benefits to employees. By this year, Fat Donglai has become 95% of the profits taken out every year to give employees salary increases and year-end bonuses.
3.Constraint scale: Now most companies are desperately trying to expand their own enterprises, but Fat Donglai has not, and even closed 16 stores that are still profitable, just to make it easier to manage.
4.Pay attention to quality: Once Yu Dong came to inspect the production factory, suddenly a fly flew in front of his eyes, and he immediately had a decision in his mind, immediately put all the goods on the shelves. This kind of measure, from ancient times to the present, few companies can do this, and now most of the products on the market are indiscriminate, which seriously affects the customer's sense of experience. It is because of this gap that Fat Donglai has opened a big gap with other companies.
5.Mutual benefit and win-win: Yu Dong said that the original intention of Fat Duolai's initial achievement was to want to be mutually beneficial and win-win for the neighbors on a blind date, and the main focus was the characteristics of a first-hand squire.
6.Sincere service: Many guests who have come to Fat East said that they will not go to other places to buy things in the future, why is this? Because the service attitude of Fat Donglai is too big a gap compared to other stores. Take a small bag as an example, Fat Donglai can help you pack it all and ask if you need to help you carry it. In other supermarkets, they will throw your stuff and bag back for you to fill it yourself.