From March 2nd to 3rd, the first drink promotion meeting of the new tea drink brand Sweet Lala Dragon Year was held in Bengbu, Anhui Province. A total of 226 groups of nearly 412 intending partners attended the scene, and 205 intending franchise contracts were successfully signed.
The spring of the year is the first, and everything comes first. On the occasion of breaking the ice in early spring, the intended practitioners of the tea industry went to the headquarters of Tianlala to visit the factory and office park. "Feel the power behind the brand here, reliable! Feel relieved! Ms. Chen said at the scene. "I am deeply impressed by the digitalization and informatization of Tianlala, and I feel very safe to see such Tianlala. A post-00 intention to join the representative said. When I visited the store, the atmosphere was even more lively. "When it comes to the part I care about the most, the business of the store is really good. "Delicious is the last word, I just like to drink sweet lala, so I decided to take a look." "The quality of the product is guaranteed, ** is also very suitable, and it is right to choose sweet lala! ”
The next day, the beverage promotion meeting was officially held in the conference room of a bucket of family portraits at the headquarters, and the sweet lala "popular sales crown" Qingfeng Mobai fresh milk tea and "first-quality" Longlin fragrant fresh milk tea were made for the intended franchise partners. According to the host, during the Spring Festival, "Qingfeng Mobai Fresh Milk Tea" increased by more than 150% month-on-month compared with the pre-holiday period, and won the TOP1 sales volume of Sweet Lala Spring Festival; Relying on strong product strength, Tianlala achieved another great result during the Spring Festival, among which the sales volume of stores nationwide increased by 400% year-on-year compared with last year, and the sales volume of stores in the three eastern provinces increased by more than 800% year-on-year.
According to public data, there will be 2,400 new stores in 2023, and more than 7,000 stores have been opened so far, showing a strong momentum of development. Driven by the "service"-oriented corporate culture, Tianlala people have always adhered to the concept of "serving franchisees", on the basis of equipping regional leaders, through the establishment of a franchisee committee with a regional unit, a "chairman" and a "director" system and a director inspection system, so that "store support" is no longer just an abstract word, but a real force, which has become the driving force for the common development of brands and franchisees. "Tianlala not only strengthens the original intention of 'making every drink', but also clarifies the determination to serve franchisees well and help store performance growth. The relevant staff of the scene said.
The successful holding of the first beverage promotion meeting of the Year of the Dragon is the "starting gun" of the Sweet Lala Headquarters to forge ahead in the Year of the Dragon with an all-out attitude. In the face of increasingly fierce competition in the tea industry, Tianlala said that it will continue to bring high-quality and affordable products to consumers, bring high-quality services and benefits to franchisees, and strive to sprint to the 10,000-store plan to promote the high-quality development of the tea industry.