For most novice players who run a Douyin store, the biggest trouble is not to make orders or scattered orders. Why is it difficult for others to place orders when they put a small store on their will, but it is difficult for your store to get orders when they push it at will? Today, I will share with you the reasons why a few small stores can't push orders at will, and you can check for yourself if there are any of these situations.
First, the problem of the product
First of all, product problems are often one of the main reasons why small stores are difficult to order. Here are some of the product issues that can lead to non-ordering:
The product ** is too high:Many novices are inexperienced in product pricing and are afraid that the price will be too low and lead to losses, so they choose the higher **. However, too high a ** can hinder the sales of small stores. The solution is to compare the ** of peer stores and choose a moderate price, which can not only intercept the effect, but also ensure a certain profit.
The product is too unique:The unique product is actually a niche product, and the selection of products should ensure that they can be accepted by the public. Being too niche can make it difficult for a product to attract customer interest and affect sales.
Lack of heat in the product:In the initial stage of the small store, it is recommended to choose some popular products to increase the sales of the store and increase the best degree. Wait until the store is stable before considering promoting other products.
Second, the problem of finding talents
Secondly, cooperating with influencers is also a key factor for small stores not to make orders:
The positioning of the store and the influencer does not match:Before choosing an influencer, it is important to understand the positioning of the influencer's live broadcast room. If the positioning of the influencer and the store does not match, the cooperation effect will be greatly reduced.
The product did not attract the arrival:If the product has no features or is overpriced, the influencer may ignore the request for cooperation. Ensuring that the product is attractive enough is also an important issue in product selection.
3. Have enough budget for delivery
Even if you can get a high click-through rate at the beginning of the campaign, if you have a limited budget and can't continue to deliver, it will be difficult to maintain consistent ** and conversion performance.
Those who have invested in small stores know that the data cast out of a single plan is inaccurate, and it is difficult to produce results, only by constantly making small and multi-investment, and establishing more plans, can we run a good plan from multiple plans, and then copy after having a good plan, expand the amount of **, and improve conversion.
Therefore, the budget can be reasonably planned according to the actual situation, with a single transaction of 100 yuan and several more transactions, so as to ensure that the delivery can continue to be displayed in the target group and increase the chance of transaction.
Fourth, summary
The above is the reason why the small store can not push the order at will, when the small store is pushed, you need to fully consider the above reasons, not only to pay attention to the selection of products, talents, but also to pay attention to the click and volume of the delivery, and in-depth analysis of the user's interaction behavior and conversion path.
By continuously optimizing the best materials and adjusting the target group, we can more effectively improve the conversion rate and achieve more actual transactions.