On January 15, Apple's official website announced that it will launch a "New Year Discount" campaign for a limited time: from January 18 to January 21, you can get price reductions ranging from 50 yuan to 800 yuan for purchases of products including Apple's designated products with eligible payment methods.
The range of "Apple's designated products" here is quite wide, covering many categories such as mobile phones, tablets, laptops, headphones, etc., and the discounts are real.
Why does Apple make discounts on the official website?
A few days later, Apple announced its results for the first quarter of fiscal 2024, which ended on December 30, 2023.
According to the financial report, the revenue in Greater China during the period was 208$1.9 billion, compared to $239 in the same period last year$0.5 billion, down 13% from the previous year.
Cook said iPhone sales in Chinese mainland fell about 4 to 6 percent in the quarter, taking into account exchange rates.
It is possible that Apple is giving discounts to stimulate sales in China.
The decline in iPhone sales in Chinese mainland should have something to do with the cold sales of **iPhone15. Not long after the iPhone 15 was released last year, data tracking by market research agency Counterpoint showed that sales of iPhone 15 fell by 4 percent compared to iPhone 14 in the 17 days after its release5%γ
As for why iPhone 15 sales are not as good as the previous model, Counterpoint Research reported that iPhone shipments in China declined in the earnings quarter, mainly due to Chinese consumers' desire to buy more innovative foldable phones and renewed competitive pressure from Huawei. Huawei released the Mate 60 series last year, which was indeed menacing, and it was sold out at the beginning, and this year's momentum is even more rapid. According to the latest data, Huawei returned to the Chinese market in the first two weeks of 2024 as the number one smartphone sales position, Counterpoint Research said.
Competition in China's mobile phone market is still fierce.
Apple has suffered setbacks in the Chinese market, but faring much better outside of China.
Apple's overall revenue growth in the first quarter of fiscal 2024 was 2%, ending a four-quarter sales streak due to strong sales of the iPhone 15 series.
That's right, the iPhone 15 series, which sold less than expected in the Chinese market, is very popular abroad.
According to IDC, Apple sold 80 million iPhones in the fourth quarter, with a market share of 247%γIn that quarter, iPhone revenue increased by nearly 6%, and iPhone sales in South Korea even hit a record high.
You must know that South Korea is Samsung's home base, and it seems that there are some difficulties in the competition between the iPhone 15 series products and the Huawei Mate 60 series, and some progress has been made in competing with Samsung in South Korea.
However, after the announcement of this okay earnings report, Apple's stock price was **3% after hours.
Since the end of 2022, ChatGPT has been born, generative AI and large models have become a new outlet, and OpenAI, which led this craze, was invested by Microsoft, and Microsoft's stock price has gone all the way up.
We previously wrote in OpenAI, Killing Startups? As mentioned in the article, OpenAI will also launch a GPT Store, where users can search, browse, and purchase GPTs of interest. Not only do the most popular and useful GPTS make it to the charts, but their developers also get a revenue share with OpenAI. This is considered to be the App Store moment for ChatGPT to build an ecosystem. The genuine "App Store moment" refers to Apple's earning by cooperating with App developers, and now OpenAI is going to replicate it in the field of artificial intelligence.
So Microsoft seems to look more promising.
On January 12, Apple's stock price was surpassed by Microsoft.
The impact of AI on the tech industry is huge, and even Cook was asked about the rapid development of generative AI, saying that Apple has spent a lot of time and energy to promote its development in the field of artificial intelligence, and will announce the details later this year.
If Apple wants to be great again, it has to come up with something new.
We previously wrote in "Sold Out, **Double! Apple's new product launch was robbed like crazy", as mentioned in "Apple's mixed reality headset product Vision Pro, was robbed like crazy. If Apple can build a new ecology based on electronic consumer products in the field of mixed reality, it may be possible to return as a king, and it is not impossible to surpass Microsoft.
Or maybe Apple can make some new breakthroughs in making cars and contribute eye-catching products.
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